About Sassafras
Sassafras is a company based in Gurugram (India) founded in 2019 by Ketan Jaggi. It operates as a Direct-to-Consumer (D2C). Sassafras has raised $16.36 million across 1 funding round from investors including Flipkart. Sassafras offers products and services including Women's Western Wear, Women's Ethnic Wear, and Men's Clothing. Sassafras operates in a competitive market with competitors including Hopscotch, Bewakoof, Styched, Max Fashion and Be Young, among others.
- Headquarter Gurugram, India
- Founders Ketan Jaggi
- Stage Minicorn
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Phone•••• ••••
- Website sassafras.in
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Kalyr Retail Private Limited
- Date of Incorporation 02 Apr, 2018
- Jurisdiction New Delhi, Delhi, India
- Annual Revenue₹174 Cr
FY 2023 · -9% YoY
- Net Loss-₹37.27 Cr
FY 2023 · -21% margin
- EBITDA-₹33.14 Cr
FY 2023 · -19% margin
- Total Equity Funding$16.36M (USD)
in 1 rounds
- Latest Funding Round$16.36M (USD), Series A
Jun 2022
- Investors
Associated legal entities of Sassafras
Sassafras operates through Kalyr Retail Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2023) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Kalyr Retail Private Limited CIN U17309DL2018PTC331801 | Active | 02 Apr 2018 | New Delhi, Delhi | ₹174 Cr | – | 2 | View details |
Products & Services of Sassafras
Sassafras offers a comprehensive portfolio of products and services, including Women's Western Wear, Women's Ethnic Wear, and Men's Clothing.
Collection of dresses, tops, and jeans for women.
Range of kurtas, sarees, and ethnic sets offered.
Selection of shirts, jeans, and jackets for men.
Apps and channels of Sassafras
its YouTube channel SASSAFRAS has 240 subscribers and 8 videos.
Videos from Sassafras
The most watched videos on Sassafras's YouTube channel, SASSAFRAS (240 subscribers). Click a video to play it here.
More on SASSAFRAS.
Funding Insights of Sassafras
Sassafras has successfully raised a total of $16.36M through 1 strategic funding round. The most recent funding activity was a Series A round of $16.36 million completed in June 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $16.36M
- Total Rounds 1
- Last Round Series A — $16.36M
- First Round $16.36M
(Jun 2022)
- Investors Count 1
All 1 funding rounds of Sassafras with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2022 | $16.36M | Series A | $74.33M | Flipkart | – |
| Date | Valuation | Stage |
|---|---|---|
| Jun 2022 | $74.33M | •••••••• |
Last known valuation $74.33M (Jun 2022). 1 investors in total: 1 institutional.
Investors in Sassafras
Sassafras has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Flipkart.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multi-category consumer products are offered via an online marketplace platform. | 2007 | flipkart.com | Bengaluru, India |
Investor details for Sassafras
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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Board of directors of Kalyr Retail Private Limited (Sassafras)
Kalyr Retail Private Limited is the primary company behind Sassafras. The board of Kalyr Retail Private Limited currently have 2 directors; the longest-serving is Ketan Jaggi, appointed in 2018. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Ketan Jaggi DIN 08100544 | Director | 02 Apr 2018 | 8 yrs 6 mo | Kalyr Retail Private Limited |
| Rimjhim Jaggi DIN 08100545 | Director | 08 Aug 2019 | 7 yrs 2 mo | Kalyr Retail Private Limited |
People of Sassafras
2 people are tracked at Sassafras (2 in leadership).
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
Jenny Holton | CEO/Owner | Leadership |
Complete people profiles for Sassafras
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Sassafras
Figures of Kalyr Retail Private Limited, the primary company behind Sassafras, for FY 2023. Revenue was ₹174 Cr (-9% year on year). Net loss was -₹37.27 Cr (-21% margin). EBITDA was -₹33.14 Cr (-19% margin). Revenue has grown at a compounded annual rate of +61% over three years.
- ₹174 CrRevenue · FY 2023 · -9% YoY
- -₹37.27 CrNet loss · -21% margin
- -₹33.14 CrEBITDA · -19% margin
- ₹9.71 CrPaid-up capital
- +61%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Kalyr Retail Private Limited are on its company page.
Detailed financial statements for Sassafras
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Sassafras
3 dated milestones of Sassafras across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Sassafras is founded.
- Funding First funding round of $16.4M.
- Milestone Reaches Minicorn status.
Competitors of Sassafras
Sassafras operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Hopscotch, Bewakoof, Styched, Max Fashion and Be Young, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hopscotch.in | 2012 | Thane, India | $71M | 109 | Apparel and accessories for children are provided online. | |
| bewakoof.com | 2011 | Mumbai, India | $39.49M | 161 | Multi-category fashion products are sold by an internet-first brand. | |
| styched.in | 2019 | Bengaluru, India | $925,098 | – | Multi-category fashion for men and women is offered online. | |
| maxfashion.in | 2006 | Bengaluru, India | – | 671 | Internet first brand of clothing, footwear, and accessories for women, men, and kids | |
| beyoung.in | 2017 | Udaipur, India | $4.89M | 143 | Everyday fashion apparel, accessories, and combo options are retailed. | |
| frenchconnection.com | 1972 | London, United Kingdom | – | – | Internet first brand offering apparel wear for women and men | |
| nobero.com | 2014 | Hyderabad, India | $300,000 | 64 | Internet first brand offering apparel for women and men | |
| tigc.in | 2011 | Bengaluru, India | $18.67M | 523 | Online brand offering mens and womens apparel | |
| nnnow.com | 2016 | Bengaluru, India | – | 1,036 | Online platform for purchasing top international fashion and footwear brands. |
Detailed competitors of Sassafras
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Sassafras
The website of Sassafras (sassafras.in) receives about 189.4K visits a month and ranks #199,067 among all websites worldwide, #10,514 in Fashion and Apparel.
- Monthly visits189.4K
▼ 5.1% vs previous month
- Unique visitors109.1K
per month
- Global rank#199,067
among all websites
- Category rank#10,514
Lifestyle · Fashion and Apparel
- Bounce rate20%
- Pages per visit2.8
- Average visit52 sec
- DevicesDesktop 3% · Mobile 97%
Websites whose visitors overlap most with Sassafras. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
fyva.in | fyva.in | 100% | – | #347,078 | – |
radpresent.com | radpresent.com | 87% | – | #1,350,835 | – |
| ambraee.com | 82% | 53.9K | #521,351 | View details | |
| street9.com | 82% | 28.6K | #1,092,838 | View details | |
| everdion.com | 81% | – | – | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Sassafras
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to Sassafras
10 companies that operate in the same segment as Sassafras (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about Sassafras
Sassafras was founded in 2019 and raised its 1st funding round 3 years after it was founded.
Sassafras is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
Sassafras is a funded company, having raised a total of $16.36M across 1 funding round to date. The company's 1st funding round was a Series A of $16.36M, raised on Jun 2022.
The primary company behind Sassafras, Kalyr Retail Private Limited, reported revenue of ₹174 Cr for FY 2023, down 9% year on year.
Sassafras is involved in the online retail of fashion apparel, primarily focusing on womens western and ethnic wear, including dresses, tops, kurtas, and sarees. The company also offers a range of mens clothing such as shirts and jeans. Operating through its e-commerce platform, a variety of trendy and daily wear solutions are provided to customers across different segments like holiday, streetwear, and festive edits. The business is based in India, catering to a diverse clientele seeking contemporary and traditional fashion.
Sassafras offers Women's Western Wear, Women's Ethnic Wear, and Men's Clothing.
Sassafras has 1 investor. Key investors include Flipkart.
The valuation of Sassafras is $74.33M as of Jun 2022.
Sassafras operates through Kalyr Retail Private Limited.
The legal entities of Sassafras currently have 2 directors, including Rimjhim Jaggi, Ketan Jaggi.
The website of Sassafras receives about 189 thousand visits a month and ranks #199,067 among all websites worldwide.