About SBTech
SBTech is a Media & Entertainment company based in Douglas (United Kingdom) founded in 2007, and was acquired by DraftKings in June 2019. Provider of sports betting software solutions. It operates in the Media & Entertainment and Consumer sectors. Its chief executive, as recorded, is Richard Carter. Its focus areas include Sports Tech, Sports Betting, Tech Enablers and Betting Management. Its legal entity is SB TECH UK, LTD. Its competitors include Genius Sports, Playtech and OpenBet; 1 of its 3 listed competitors has raised funding.
Company details
Founded in 2007 and based in Douglas, United Kingdom, SBTech operates in the sports betting sector. Software solutions are offered for sportsbook management, in-play betting, payment integrations, promotions, scoreboards, statistics, odds displays, live streaming, and dashboards. Additional services include i-gaming platforms, CRM tools, and fraud detection systems, supporting various betting operations globally.
- Headquarters Douglas, United Kingdom
- Stage Acquired
- SectorsMedia & EntertainmentConsumer
- Website category Gambling · Sports Betting
- Emailβ’β’β’β’β’β’β’β’
- Website sbtech.com
- Social LinkedIn X Facebook
- Acquired by DraftKings (Jun 2019)
- Legal Name Sb Tech Uk, Ltd
- Date of Incorporation 15 Feb, 2022
- Jurisdiction LONDON, UNITED KINGDOM
- Investors
- Acquired byDraftKings
(Jun 2019)
Investors in SBTech
SBTech has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include DraftKings.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Online fantasy sports platforms are provided for multiple sports. | 2012 | draftkings.com | Boston, United States |
Investor details for SBTech
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People of SBTech
1 people are tracked at SBTech (1 in leadership).
| Name | Role | Group |
|---|---|---|
Richard Carter | Ex-CEO | Leadership |
Complete people profiles for SBTech
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Timeline of SBTech
2 dated milestones of SBTech across 12 years, from founding to its latest funding, stage changes and deals.
- Founded SBTech is founded.
- Exit Acquired by DraftKings.
Competitors of SBTech
SBTech has 3 listed competitors in our database, 1 of them funded. They include Genius Sports, Playtech and OpenBet.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| geniussports.com | 2001 | London, United Kingdom | 669 | Web-based platforms for sports betting management are developed. | ||
| playtech.com | 1999 | Douglas, United Kingdom | 512 | SaaS-driven tech solutions for gambling operators are delivered. | ||
| openbet.com | 1996 | London, United Kingdom | $17.19M | 360 | Software solutions for betting and online gaming are provided. |
Detailed competitors of SBTech
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Web traffic of SBTech
The website of SBTech (sbtech.com) receives about 2.5K visits a month and ranks #3,641,716 among all websites worldwide, #7,746 in Sports Betting.
- Monthly visits2.5K
- Global rank#3,641,716
among all websites
- Category rank#7,746
Gambling · Sports Betting
- Bounce rate24%
- Pages per visit13.3
- Average visit27 min 57 sec
- DevicesDesktop 75% Β· Mobile 25%
Websites whose visitors overlap most with SBTech. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| bet365.com | 100% | 45.3M | #932 | View details | |
draftkingsinc-my.sharepoint.com | draftkingsinc-my.sharepoint.com | 98% | β | ||
betano.bg | betano.bg | 82% | #19,155 | β | |
| oddschecker.com | 79% | 7M | #9,752 | View details | |
| sportingsolutions.com | 75% | #4,631,359 | View details | ||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 37 similar websites and full traffic analytics for SBTech
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Related news about Sbtech
Complete news archive for SBTech
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Frequently Asked Questions about SBTech
SBTech was founded in 2007.
SBTech is headquartered in Douglas, United Kingdom.
Richard Carter is the CEO of SBTech, as recorded in our data.
Founded in 2007 and based in Douglas, United Kingdom, SBTech operates in the sports betting sector. Software solutions are offered for sportsbook management, in-play betting, payment integrations, promotions, scoreboards, statistics, odds displays, live streaming, and dashboards. Additional services include i-gaming platforms, CRM tools, and fraud detection systems, supporting various betting operations globally.
SBTech's top competitors include Playtech, Genius Sports and OpenBet.
SBTech has 1 investor. Key investors include DraftKings.
SBTech operates through Sb Tech Uk, Ltd.
Yes. SBTech was acquired by DraftKings in June 2019.