About Scout & Cellar
Scout & Cellar is a Retail company based in Farmers Branch (United States) founded in 2016, and was acquired by Full Glass Wine in September 2024. Hand-crafted wines from natural grapes are retailed online worldwide. It operates on a Direct-to-Consumer (D2C) and Subscription Services model. Scout & Cellar has raised $1.2 million across 2 funding rounds from investors including Full Glass Wine. The company has 143 employees. Scout & Cellar offers products and services including Clean-Crafted Wines and Gift Cards. Its focus areas include Consumer Goods, Beverages and Wine. Its legal entity is WINE RETRIEVER LLC. Its competitors include Drizly, Vivino and Winc; 3 of its 3 listed competitors have raised funding.
Company details
Scout Cellar is engaged in the distribution of Clean-Crafted wines, emphasizing sustainable production and quality standards. Wines are produced without added sugars or artificial ingredients, and are independently lab-tested. The company operates in the beverage sector, targeting consumers seeking healthier wine options. Solutions include a subscription service for regular deliveries, alongside individual purchases and gift cards through an online platform.
- Headquarters Farmers Branch, United States
- Employees 143
- Stage Acquired
- SectorsRetail
- Website category Food and Drink · Beverages
- Email••••••••
- Phone•••• ••••
- Website scoutandcellar.com
- Social X Facebook Instagram
- Acquired by Full Glass Wine (Sep 2024)
- Legal Name Wine Retriever Llc
- Total Equity Funding$1.2M (USD)
in 2 rounds
- Latest Funding Round$1.1M (USD), Series A
Jan 2022
- Investors
- Employee Count143
- Acquired byFull Glass Wine
(Sep 2024)
Products & Services of Scout & Cellar
Scout & Cellar offers a comprehensive portfolio of products and services, including Clean-Crafted Wines and Gift Cards.
Wines are crafted without added sugars or chemicals.
Gift cards are offered for wine purchases online.
Funding Insights of Scout & Cellar
Scout & Cellar has successfully raised a total of $1.2M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $1.1 million completed in January 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.2M
- Total Rounds 2
- Last Round Series A — $1.1M
- First Round $100,000
(Feb 2017)
All 2 funding rounds of Scout Cellar with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2022 | $1.1M | Series A | – | – | – |
| Feb 2017 | $100,000 | Seed | – | – | – |
1 investors in total: 1 institutional.
Investors in Scout & Cellar
Scout & Cellar has secured backing from 1 investor. Prominent investors backing the company include Full Glass Wine.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A brand of wines is offered by Full Glass Wine. | 2023 | fullglass.wine | Los Angeles, United States |
Investor details for Scout Cellar
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People of Scout & Cellar
167 people are tracked at Scout & Cellar (44 in leadership, 123 in team); the tracked headcount is 143.
| Name | Role | Group |
|---|---|---|
Sarah Shadonix | Founder & CEO | Leadership |
Karen Shea | Associate Director, Ind. Wine Consultant | Leadership |
Carrie Richard Clarke | Senior Director & Founding Member | Leadership |
Ashley Carbonatto | Associate Director | Independent Wine Consultant | Leadership |
Anne Reilly | Associate Director Scout And Cellar | Leadership |
Christina Cortez Zielinski | Scout & Cellar- Founding Member, Managing Director | Leadership |
Ashley Grosch | Founding Member & Director | Leadership |
Abby Loner | Associate Director And Founding Member | Leadership |
Molly Brown | Director, Founding Member And National Marketing Consultant | Leadership |
Kathy Williams Jacobson | Founding Member & Sr. Director | Leadership |
Cameron Allison | Director & Founding Member | Leadership |
Alysia Goodnight | Founding Associate Director | Leadership |
Karen Koenig | Senior Director & Founding Member | Leadership |
Ann Thompson | Managing Director | Leadership |
Kathleen Smith | Associate Director - Independent Wine Consultant | Leadership |
Kelly Barr | Director & Founding Member | Leadership |
Shelly Hoke | Managing Director | Leadership |
Suzanne French Schmitz | Managing Director | Leadership |
Haley Erdlen | Senior Director | Founder's Club | Independent Wine Consultant | Leadership |
Kim O'Tuel | Executive Director | Leadership |
147 more people are available in the full profile.
Complete people profiles for Scout & Cellar
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Scout & Cellar
4 dated milestones of Scout & Cellar across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Scout & Cellar is founded.
- Funding First funding round of $100K.
- Funding Latest funding round, Series A, of $1.1M.
- Exit Acquired by Full Glass Wine.
Competitors of Scout & Cellar
Scout & Cellar has 3 listed competitors in our database, 3 of them funded. They include Drizly, Vivino and Winc.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| drizly.com | 2012 | Boston, United States | $117.31M | 112 | On-demand alcohol delivery is enabled via a mobile application. | |
| vivino.com | 2010 | San Francisco, United States | $223.62M | 194 | Online community platform for wine enthusiasts | |
| winc.com | 2011 | Los Angeles, United States | $59.54M | 100 | Wine delivery services are provided via an online platform. |
Detailed competitors of Scout Cellar
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Web traffic of Scout & Cellar
The website of Scout & Cellar (scoutandcellar.com) receives about 9.4K visits a month and ranks #1,116,796 among all websites worldwide, #2,979 in Beverages.
- Monthly visits9.4K
▼ 36.3% vs previous month
- Unique visitors7.4K
per month
- Global rank#1,116,796
among all websites
- Category rank#2,979
Food and Drink · Beverages
- Bounce rate36%
- Pages per visit5.2
- Average visit3 min 07 sec
- DevicesDesktop 38% · Mobile 62%
Websites whose visitors overlap most with Scout & Cellar. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| wtso.com | 100% | #216,621 | View details |
Top companies in Food & Grocery Retail
3 companies that operate in the same segment as Scout & Cellar (Food & Grocery Retail) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Organic groceries are offered through an online membership platform. | 2013 | Los Angeles, California, United States | USD 332.18 M | |||
Online marketplace platform offering multi-category grocery products | 2012 | San Francisco, California, United States | USD 2.93 B | USD 3.74 B | 25,408 |
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Related news about Scout & Cellar
Complete news archive for Scout Cellar
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Frequently Asked Questions about Scout & Cellar
Scout & Cellar was founded in 2016 and raised its 1st funding round 1 year after it was founded.
Scout & Cellar is headquartered in Farmers Branch, United States. It is registered at Farmers Branch, Texas, United States.
Scout & Cellar is a funded company, having raised a total of $1.2M across 2 funding rounds to date. The company's 1st funding round was a Seed of $100K, raised on Feb 2017.
Scout & Cellar has 143 employees.
Scout Cellar is engaged in the distribution of Clean-Crafted wines, emphasizing sustainable production and quality standards. Wines are produced without added sugars or artificial ingredients, and are independently lab-tested. The company operates in the beverage sector, targeting consumers seeking healthier wine options. Solutions include a subscription service for regular deliveries, alongside individual purchases and gift cards through an online platform.
Scout & Cellar offers Clean-Crafted Wines and Gift Cards.
Scout & Cellar has 1 investor. Key investors include Full Glass Wine.
Scout & Cellar operates through Wine Retriever Llc.
Yes. Scout & Cellar was acquired by Full Glass Wine in September 2024.