About Vivino
Vivino is a Retail company based in San Francisco (United States) founded in 2010. It operates as an online community platform for wine enthusiasts. Vivino has raised $223.62 million across 8 funding rounds from investors including GP Bullhound, Balderton Capital and Kinnevik. Its website vivino.com draws about 5.4 million monthly visits. Vivino offers products and services including Vivino App and Premium Services. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Beverages. Its competitors include Next Glass, Delectable, Distiller, WineSimple and Likelii and 4 more; 5 of its 9 listed competitors have raised funding.
Company details
Vivino is an online community platform for wine enthusiasts. The application allows users to take photos of wine labels, get instant purchasing options, public reviews ratings, and online shipping tracking, etc. Available on Android iOS platform.
- Headquarters San Francisco, United States
- SectorsRetail
- Website category Food and Drink · Beverages
- Website vivino.com/US/en
- Social LinkedIn X Facebook Instagram
- Total Equity Funding$223.62M (USD)
in 8 rounds
- Latest Funding Round$155M (USD), Series D
Feb 2021
- InvestorsGP Bullhound
& 10 more
Products & Services of Vivino
Vivino offers a comprehensive portfolio of products and services, including Vivino App and Premium Services.
App for searching, reviewing, and buying wines online.
Enhanced tools for wine recommendations and exclusive offers.
Apps and channels of Vivino
Vivino publishes 1 mobile app with over 10M+ downloads.
Funding Insights of Vivino
Vivino has successfully raised a total of $223.62M across 8 strategic funding rounds. The most recent funding activity was a Series D round of $155 million completed in February 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $223.62M
- Total Rounds 8
- Last Round Series D — $155M
- First Round $832,884
(Jun 2010)
- Investors Count 11
All 8 funding rounds of Vivino with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2021 | $155M | Series D | – | Kinnevik, Sprints | |
| Feb 2018 | $20M | Series C | – | Balderton Capital, Creandum | – |
| Jan 2016 | $25.1M | Series B | – | – | |
| Nov 2014 | $12.22M | Series A | – | – | – |
| Jul 2013 | $10.3M | Series A | – | Balderton Capital, Seed Capital | |
| Dec 2012 | $1M | Series A | – | Creandum | |
| Jun 2011 | – | Seed | – | – | |
| Jun 2010 | $832,884 | Debt – Conventional | – | – |
11 investors in total: 10 institutional and 1 angel.
Investors in Vivino
Vivino has secured backing from 11 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include GP Bullhound, Balderton Capital and Kinnevik.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are directed toward multiple sectors by Kinnevik. | 1936 | kinnevik.com | Stockholm, Sweden | |
Venture capital investments and support services are offered to early-stage tech startups. | – | creandum.com | - | |
M&A and strategic advisory firm | 1994 | gpbullhound.com | London, United Kingdom | |
Venture capital is provided to technology-enabled companies by Sprints. | – | sprints.com | London, United Kingdom | |
Multistage venture capital investments are focused on technology sectors. | 2000 | balderton.com | London, United Kingdom | |
Venture capital firm backing Nordic tech startups from seed to Series A with investments in Consumer, Deep Tech, and related sectors. | – | seedcapital.dk | - | |
Investment is made in breakthrough technology startups by Iconical. | – | iconical.com | - | |
A network of leading venture capital firms is facilitated. | 1999 | nordicventure.net | Täby, Sweden | |
Private equity investment firm | 1967 | ifu.dk | Copenhagen, Denmark | |
- | – | preseedventures.dk | - |
Investor details for Vivino
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Vivino
80 people are tracked at Vivino (24 in leadership, 9 in board & advisors, 47 in team).
| Name | Role | Group |
|---|---|---|
Alexis Sig Kristensen | Director Of Client Experience & Operations, Vivino Media | Leadership |
Simon Wood | Global Head of Performance Marketing | Leadership |
Rusty Andrade | Vice President, General Counsel | Leadership |
Miguel Sanchez | Head of Product Support | Leadership |
Federico Castaño | Head Of Merchant Support | Leadership |
Miguel Zurbano Sanchez | Director Of Operational Excellence | Leadership |
Laurence Coombe | Global Head Of CRM | Leadership |
Daire Creavin | Head Of Business Insights | Leadership |
Morten Heuing | CEO | Leadership |
Verena Hinrichs | VP, Finance & Performance | Leadership |
Morten Fillipsen | VP, Head of Global Commerce | Leadership |
Bernadett Mariussen | Director of Global Support Excellence | Leadership |
Eric Miller | Director of eCommerce Operations, Americas | Leadership |
Praveen Rai | VP of Commerce, Americas | Leadership |
Matt Barham | Chief Commercial Officer | Leadership |
Rebecca Simmons | Head of Finance, EMEA | Leadership |
Liz Dyer | Head Of Campaigning, US | Leadership |
Silje Stougaard | VP, Global Operations | Leadership |
Hannafia Sjörén | CTO | Leadership |
John Wootton | Director Of Merchandising | Leadership |
60 more people are available in the full profile.
Complete people profiles for Vivino
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Vivino
3 dated milestones of Vivino across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Vivino is founded.
- Funding First funding round of $833K.
- Funding Latest funding round, Series D, of $155.0M.
Competitors of Vivino
Vivino has 9 listed competitors in our database, 5 of them funded. They include Next Glass, Delectable, Distiller, WineSimple and Likelii, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| nextglass.co | 2012 | Wilmington, United States | $1.94M | 86 | Personalized beer and wine recommendations are delivered via an app. | |
| delectable.com | 2011 | San Diego, United States | $3M | – | Community platform for wine enthusiasts | |
| distiller.com | 1997 | Seattle, United States | – | – | Alcoholic beverages are listed and recommended online by Distiller. | |
| winesimple.com | 2011 | San Francisco, United States | $325,000 | 2 | Personalized wine recommendations are generated via user preference matching. | |
| likelii.com | 2011 | Cambridge, United States | $450,000 | – | Wine recommendation engine | |
| winesherpa.us | 2014 | Princeton, United States | $80,000 | – | Smartphone app that connects wine drinkers to local wine stores | |
| vinstinct.co | 2020 | Albany, United States | – | – | Platform offering wine recipes and recommendation | |
| corkz.com | 2008 | Seattle, United States | – | – | Corkz is a mobile app for discovering wines and managing personal cellars. | |
| melier.com | 2020 | Napa, United States | – | – | Platform offering wine discovery and purchases |
Detailed competitors of Vivino
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Vivino
The website of Vivino (vivino.com) receives about 5.4M visits a month and ranks #8,579 among all websites worldwide, #212 in Beverages.
- Monthly visits5.4M
▼ 21% vs previous month
- Unique visitors3.9M
per month
- Global rank#8,579
among all websites
- Category rank#212
Food and Drink · Beverages
- Bounce rate48%
- Pages per visit3.0
- Average visit2 min 21 sec
- DevicesDesktop 31% · Mobile 69%
Websites whose visitors overlap most with Vivino. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| cellartracker.com | 100% | 1.2M | #32,953 | View details | |
| wine-searcher.com | 97% | 3.4M | #14,416 | View details | |
| wine.com | 85% | 998.8K | #25,365 | View details | |
| totalwine.com | 76% | – | #5,399 | View details | |
wine-is.com | wine-is.com | 76% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Vivino
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Grocery Retail
10 companies that operate in the same segment as Vivino (Food & Grocery Retail), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.62 B | USD 2.46 B | 4,488 | |
Meal recipe kits are delivered through a weekly subscription service. | 2011 | Berlin, Berlin, Germany | USD 367.28 M | USD 1.51 B | 17,595 | |
Online marketplace offering multi-category grocery products | 2015 | Barcelona, Catalonia, Spain | USD 1.16 B | – | 15,437 | |
Personal and household products are delivered via an e-commerce platform. | 2011 | Bengaluru, Karnataka, India | USD 943.07 M | USD 1.17 B | 22,095 | |
Instant delivery of groceries and essentials is facilitated online. | 2013 | Gurugram, Haryana, India | USD 757.52 M | – | 11,913 | |
Multi-category products are delivered quickly through an online platform. | 2020 | Bengaluru, Karnataka, India | USD 2.35 B | USD 344.05 K | 40,578 | |
Organic groceries are offered through an online membership platform. | 2013 | Los Angeles, California, United States | USD 332.18 M | – | – | |
Online marketplace platform offering multi-category grocery products | 2012 | San Francisco, California, United States | USD 2.93 B | USD 3.74 B | 25,408 | |
Platform offering food and grocery delivery services | 2013 | London, England, United Kingdom | USD 2.95 B | USD 2.59 B | 11,488 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Vivino
Complete news archive for Vivino
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Vivino
Vivino was founded in 2010.
Vivino is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Vivino is a funded company, having raised a total of $223.62M across 8 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $832.88K, raised on Jun 2010.
Vivino is an online community platform for wine enthusiasts. The application allows users to take photos of wine labels, get instant purchasing options, public reviews ratings, and online shipping tracking, etc. Available on Android iOS platform.
Vivino's top competitors include Delectable, Distiller and Next Glass.
Vivino offers Vivino App and Premium Services.
Vivino has 11 investors. Key investors include GP Bullhound, Balderton Capital, Kinnevik, IFU, and Creandum.
Yes. Vivino publishes Vivino: Drink the Right Wine, with over 10 million downloads.
The website of Vivino receives about 5.4 million visits a month and ranks #8,579 among all websites worldwide.