About Secfi
Secfi is a Financial Services company based in San Francisco (United States) founded in 2017 by Wouter Witvoet. Financial advisory and financing for stock options exercise are offered. Secfi has raised $7 million across 4 funding rounds from investors including Social Leverage, FJ Labs and Serengeti Asset Management. Its chief executive, as recorded, is Wouter Witvoet. Its website secfi.com draws about 40 thousand monthly visits. Secfi offers products and services including Secondary Sale, Non-Recourse Financing, Secfi Wealth, AMT Calculator, and Equity Planner. Its focus areas include FinTech, Alternative Lending, Online Lenders and Consumer Loans. Its competitors include Vested and Collective Liquidity; 2 of its 2 listed competitors have raised funding.
Company details
Secfi was founded in 2017 in San Francisco, United States, as a provider in the financial services sector focused on equity compensation. Services including options tax planning, exercise financing, and loans against private company stock are extended to clients. Trust and estate planning support is also available, alongside educational resources on equities. Operations center on advising employees and executives navigating stock option decisions.
- Total Equity Funding$7M (USD)
in 4 rounds
- Latest Funding Round$150M (USD), Debt – Conventional
May 2021
- InvestorsSocial Leverage
& 10 more
Products & Services of Secfi
Secfi offers a comprehensive portfolio of products and services, including Secondary Sale, Non-Recourse Financing, Secfi Wealth, AMT Calculator, and Equity Planner.
Enables selling stock options or shares through a buyer network.
Provides cash for stock options with repayment tied to company exit.
Offers personalized financial planning for equity compensation holders.
Helps calculate taxes on incentive stock options accurately.
Assists in deciding when to exercise or sell stock options.
Funding Insights of Secfi
Secfi has successfully raised a total of $7M across 4 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $150 million completed in May 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7M
- Total Rounds 4
- Last Round Debt – Conventional — $150M
- First Round $1M
(Feb 2018)
- Investors Count 11
All 4 funding rounds of Secfi with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2021 | $150M | Debt – Conventional | – | – | |
| Jan 2020 | $550M | Debt – Conventional | – | – | |
| Jul 2019 | $6M | Series A | – | Room40 | |
| Feb 2018 | $1M | Seed | – | Social Leverage, FJ Labs | – |
11 investors in total: 7 institutional and 4 angel.
Investors in Secfi
Secfi has secured backing from 11 investors, including venture fund and angel investors. Prominent investors backing the company include Social Leverage, FJ Labs and Serengeti Asset Management.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are managed in the United States. | serengeti-am.com | New York, United States | ||
Venture capital firm focused on marketplaces, gaming, web3, fintech, and multiple sectors | 2007 | fjlabs.com | New York, United States | |
Venture capital firm and fund of funds focused on fintech, Adtech, and multiple sectors | 2009 | socialleverage.com | Scottsdale, United States | |
Venture capital firm focused on fintech, enterprise, and consumer sectors | elefund.com | Mountain View, United States | ||
Micro-venture capital fund investing in multiple sectors | weekend.fund | |||
Room40 is recognized as an investment firm in crypto. | room40.xyz | |||
Early-stage tech investments in the US are targeted by Coventure. | coventure.vc | Miami, United States | ||
MG Mike Gupta | unknown_3fdf92abd6db4f918 | |||
MP Mark Pincus | Founder of Zynga, active angel investor, focused on tech startups. | unknown_7774182ded7049db8 | ||
JG Jake Gibson | unknown_e0bbbd4a867f45959 |
Investor details for Secfi
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People of Secfi
12 people are tracked at Secfi (6 in leadership, 6 in team).
| Name | Role | Group |
|---|---|---|
Wouter Witvoet | Founder & CEO | Leadership |
Laurens Taylor-Clarke | Head of Tech Recruitment | Leadership |
Jaime Moreno de los Rios | COO | Leadership |
Robin Stordeur | Director, Head Of Product & Design | Leadership |
Frederik Mijnhardt | CEO & Co-founder | Leadership |
John Morrison | Chief Investment Officer (ocio) | Leadership |
Pinank Shah | Capital Markets And Investments Manager | Team |
Daniel Nahar Diniz | Investment Associate | Team |
Yang You | Senior Investment Manager | Team |
Lavinia Bonomo | Product | Team |
Luís Konrad | Principal Product Designer | Team |
Megan Yates | Senior Product Manager | Team |
Complete people profiles for Secfi
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Timeline of Secfi
3 dated milestones of Secfi across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Secfi is founded.
- Funding First funding round of $1.0M.
- Funding Latest funding round, Debt – Conventional, of $150.0M.
Competitors of Secfi
Secfi has 2 listed competitors in our database, 2 of them funded. They include Vested and Collective Liquidity.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| vested.co | 2017 | Boston, United States | $4.2M | 60 | Asset-backed loans are facilitated online using shares as collateral. | |
| collectiveliquidity.com | 2021 | New York, United States | $12M | Liquidity solutions for wealth managers are delivered via technology platform. |
Detailed competitors of Secfi
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Web traffic of Secfi
The website of Secfi (secfi.com) receives about 39.8K visits a month.
- Monthly visits39.8K
▲ 30.9% vs previous month
Websites whose visitors overlap most with Secfi. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| google.com | 100% | 85.8B | #1 | View details | |
| linkedin.com | 97% | 1.9B | #18 | View details | |
| reddit.com | 94% | 4.4B | #9 | View details | |
| instagram.com | 87% | 7.1B | #4 | View details | |
| onfolk.com | 83% | 3.9K | #4,875,741 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for Secfi
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- 7 similar websites
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Top companies in Alternative Lending
3 companies that operate in the same segment as Secfi (Alternative Lending) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Diversified loans are provided via an AI-enabled online marketplace. | 2012 | Palo Alto, California, United States | USD 128.65 M | USD 1.04 B | 1,190 | |
Various consumer loans and financial services are offered online. | 2011 | San Francisco, California, United States | USD 3.04 B | USD 4.77 B | 6,843 | |
Credit score checking and comparison platform for financial products | 2007 | San Francisco, California, United States | USD 869.77 M | 1,487 |
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Related news about Secfi
Complete news archive for Secfi
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Frequently Asked Questions about Secfi
Secfi was founded in 2017 and raised its 1st funding round 1 year after it was founded.
Secfi is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Wouter Witvoet is the CEO of Secfi, as recorded in our data. They have also founded this company.
Secfi is a funded company, having raised a total of $7M across 4 funding rounds to date. The company's 1st funding round was a Seed of $1M, raised on Feb 2018.
Secfi was founded in 2017 in San Francisco, United States, as a provider in the financial services sector focused on equity compensation. Services including options tax planning, exercise financing, and loans against private company stock are extended to clients. Trust and estate planning support is also available, alongside educational resources on equities. Operations center on advising employees and executives navigating stock option decisions.
Secfi's top competitors include Vested and Collective Liquidity.
Secfi offers Secondary Sale, Non-Recourse Financing, Secfi Wealth, AMT Calculator, and Equity Planner.
Secfi has 11 investors. Key investors include Social Leverage, FJ Labs, Serengeti Asset Management, Elefund, and Mike Gupta.