About Secret Wish
Secret Wish is a Consumer company based in Delhi (India) founded in 2014 by Pranjal Kanwar and Sushant Puri. It operates as an online retailer selling maternity clothing, nightwear, and loungewear in India. It operates on a D2C and B2C model. The company has 1 employees. Its website secretwish.in draws about 14 thousand monthly visits. Its Indian entity Fashcode Retail Private Limited reported revenue of ₹7.19 Cr. Secret Wish offers products and services including Maternity Dress, Maternity Nighty, Maternity Kaftan, and Maternity Night Suit. Its focus areas include Fashion, Womenswear, Maternity Clothing and Apparel. Its competitors include Clovia, Zivame, Shyaway, Bummer and Freecultr and 5 more; 10 of its 10 listed competitors have raised funding.
Company details
Secret Wish operates as an e-commerce platform specializing in womens maternity wear, including dresses, nighties, and kaftans, with options for customized tailoring and fast delivery. Based in Gurugram, India, they focus on comfortable apparel for expectant mothers and offer sales promotions. Their activities include online sales, product browsing, and customer support to serve women across the country.
- Headquarters Delhi, India
- Employees 1
- Founders Pranjal Kanwar, Sushant Puri
- SectorsConsumer
- Email••••••••
- Website secretwish.in
- Social Facebook Instagram YouTube
- Legal Name Fashcode Retail Private Limited
- Date of Incorporation 09 Apr, 2018
- Jurisdiction New Delhi, Delhi, India
- Annual Revenue₹7.19 Cr
FY 2024 · +152% YoY
- Net Profit₹24.9 Lakh
FY 2024 · 3% margin
- EBITDA₹51.3 Lakh
FY 2024 · 7% margin
- Employee Count1
Associated legal entities of Secret Wish
Secret Wish operates through Fashcode Retail Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Fashcode Retail Private Limited CIN U52599DL2018PTC332196 | Active | 09 Apr 2018 | New Delhi, Delhi | ₹7.2 Cr | – | 5 | View details |
Products & Services of Secret Wish
Secret Wish offers a comprehensive portfolio of products and services, including Maternity Dress, Maternity Nighty, Maternity Kaftan, and Maternity Night Suit.
Clothing designed for pregnant women with comfort features
Comfortable sleepwear for expectant mothers
Loose-fitting garments for everyday wear during pregnancy
Sets of night attire for pregnant women
Apps and channels of Secret Wish
its YouTube channel Secret Wish has 57 subscribers.
Board of directors of Fashcode Retail Private Limited (Secret Wish)
Fashcode Retail Private Limited is the primary company behind Secret Wish. The board of Fashcode Retail Private Limited currently have 5 directors; the longest-serving is Chandan Kumar, appointed in 2018. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Chandan Kumar DIN 08106273 | Director | 09 Apr 2018 | 8 yrs 6 mo | Fashcode Retail Private Limited |
| Sushant Puri DIN 06888902 | Director | 09 Apr 2018 | 8 yrs 6 mo | Fashcode Retail Private Limited |
| Raj Kumar Puri DIN 07577097 | Director | 09 Apr 2018 | 8 yrs 6 mo | Fashcode Retail Private Limited |
| Prashant Puri DIN 02979434 | Director | 09 Apr 2018 | 8 yrs 6 mo | Fashcode Retail Private Limited |
| Roopkiran Kaur Sandhu DIN 08713914 | Director | 05 Mar 2020 | 6 yrs 7 mo | Fashcode Retail Private Limited |
People of Secret Wish
2 people are tracked at Secret Wish (2 in leadership); the tracked headcount is 1.
| Name | Role | Group |
|---|---|---|
Pranjal Kanwar | Co-Founder | Leadership |
| Co-Founder | Leadership |
Complete people profiles for Secret Wish
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Secret Wish
Figures of Fashcode Retail Private Limited, the primary company behind Secret Wish, for FY 2024. Revenue was ₹7.19 Cr (+152% year on year). Net profit was ₹24.9 Lakh (3% margin). EBITDA was ₹51.3 Lakh (7% margin). Revenue has grown at a compounded annual rate of +6% over three years and +38% over five years.
- ₹7.19 CrRevenue · FY 2024 · +152% YoY
- ₹24.9 LakhNet profit · 3% margin
- ₹51.3 LakhEBITDA · 7% margin
- ₹1 LakhPaid-up capital
- +6%Revenue CAGR, 3 years
- +38%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Fashcode Retail Private Limited are on its company page.
Detailed financial statements for Secret Wish
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Competitors of Secret Wish
Secret Wish has 10 listed competitors in our database, 10 of them funded. They include Clovia, Zivame, Shyaway, Bummer and Freecultr, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| clovia.com | 2012 | Delhi, India | $25.26M | 244 | Innerwear apparel for women is provided via an internet-first brand. | |
| zivame.com | 2011 | Bengaluru, India | $73.99M | 401 | Women's apparel and innerwear are offered via an online-first platform. | |
| shyaway.com | 2015 | Chennai, India | $640,478 | 198 | Multi-category women's fashion apparels are offered via an online platform. | |
| bummer.in | 2020 | Ahmedabad, India | $1.97M | 16 | Online platform offering multi-category innerwears and swim suite for both mena nd women | |
| freecultr.com | 2011 | Delhi, India | $18.44M | 15 | Internet first brand offering eco-friendly innerwear for men and women | |
| dchica.in | 2014 | Delhi, India | $1.28M | – | Women's innerwear and apparel are offered through an online platform. | |
| buttercups.in | 2011 | Bengaluru, India | $1.31M | – | Online private label lingerie brand | |
| enamor.co.in | 2003 | Bengaluru, India | $3.5M | 1,341 | Women's apparel is offered via an internet-first brand model. | |
| andcircus.com | 2020 | Tiruppur, India | $240,761 | 8,678 | Internet first brand of under & maternity wear for men and women | |
| prettysecrets.com | 2011 | Mumbai, India | $13.89M | 63 | Operates as an online-first private label brand specializing in lingerie. |
Detailed competitors of Secret Wish
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Verified entity values are shown only after access is granted.
Web traffic of Secret Wish
The website of Secret Wish (secretwish.in) receives about 14.3K visits a month.
- Monthly visits14.3K
▲ 69.5% vs previous month
Websites whose visitors overlap most with Secret Wish. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
maybellindia.com | maybellindia.com | 100% | – | #150,800 | – |
| zivame.com | 98% | 630.8K | #67,304 | View details | |
privatelives.in | privatelives.in | 98% | – | #915,735 | – |
dandeliondreams.co | dandeliondreams.co | 95% | – | – | – |
| clovia.com | 90% | 1.3M | #35,424 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 24 similar websites and full traffic analytics for Secret Wish
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 24 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle Products
10 companies that operate in the same segment as Secret Wish (Fashion & Lifestyle Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Luxury goods, jewelry, watches, and fashion accessories are retailed globally. | 1988 | Geneve, Geneve, Switzerland | – | USD 26.07 B | – | |
Jewellery is retailed via stores and an online platform. | 1993 | Thrissur, Kerala, India | USD 321.03 M | USD 3.81 B | 12,530 | |
Fine jewelry brand | 1994 | Bengaluru, Karnataka, India | – | USD 6.03 B | 7,331 | |
Company offering diverse collection of watches for men, women, and children, featuring various styles from formal to casual | 1984 | Bengaluru, Karnataka, India | – | USD 9.32 B | 17,820 | |
Cowboy boots, western wear, and workwear are retailed by BootBarn. | 1978 | Irvine, California, United States | – | USD 2.25 B | 10,400 | |
Internet first brand of fashion products for men and women | 1999 | London, England, United Kingdom | – | USD 3.31 B | 3,210 | |
Retail jewellery store offering multiple gold and silver products | 1991 | Madurai, Tamil Nadu, India | – | USD 905.85 M | 3,090 | |
Retailer of gold, diamond, platinum jewellery, coins and bars for men and women | 1994 | Kolkata, West Bengal, India | USD 13.01 M | USD 898.49 M | 2,900 | |
Women's footwear, bags, and accessories are designed and retailed. | 1996 | Singapore, Singapore | USD 30 M | – | – | |
Internet first brand offering apparel wear for men and women | 1981 | New York, New York, United States | – | USD 3.47 B | 14,200 |
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Frequently Asked Questions about Secret Wish
Secret Wish was founded in 2014.
Secret Wish is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Secret Wish has 1 employees.
The primary company behind Secret Wish, Fashcode Retail Private Limited, reported revenue of ₹7.19 Cr for FY 2024, up 152% year on year.
Secret Wish operates as an e-commerce platform specializing in womens maternity wear, including dresses, nighties, and kaftans, with options for customized tailoring and fast delivery. Based in Gurugram, India, they focus on comfortable apparel for expectant mothers and offer sales promotions. Their activities include online sales, product browsing, and customer support to serve women across the country.
Secret Wish offers Maternity Dress, Maternity Nighty, Maternity Kaftan, and Maternity Night Suit.
Secret Wish operates through Fashcode Retail Private Limited.
The legal entities of Secret Wish currently have 5 directors, including Roopkiran Kaur Sandhu, Chandan Kumar, Sushant Puri and others.