About Sella
Sella is a Retail company based in Portland (United States) founded in 2019 by Byron Binkley. Recommerce software suites are supplied to merchants for multichannel sales. Sella has raised $3 million across 1 funding round from investors including Speedinvest, Flying Fish Ventures and RockawayX. Its website hellosella.com draws about 16 thousand monthly visits. Sella offers products and services including ReSella Service. Its focus areas include E-Commerce Enablers, Ecommerce Software Suite, Recommerce and Consumer. Its competitors include Trove and Rye; 2 of its 2 listed competitors have raised funding.
Company details
Founded in 2019 and based in Portland, United States, Sella operates in the recommerce software sector. Software solutions are offered to multichannel merchants, facilitating the buying and selling of pre-owned and new products across platforms such as eBay, Craigslist, and Facebook. Key features include marketplace listings, order integrations, repricing tools, shipping management, and tracking services.
- Headquarters Portland, United States
- Founders Byron Binkley
- SectorsRetail
- Website category Business and Consumer Services · Relocation and Household Moving
- Email••••••••
- Website hellosella.com
- Social LinkedIn
- Total Equity Funding$3M (USD)
in 1 rounds
- Latest Funding Round$3M (USD), Seed
Aug 2022
- InvestorsSpeedinvest
& 5 more
Products & Services of Sella
Sella offers a comprehensive portfolio of products and services, including ReSella Service.
Platform for hiring experts to sell used items online efficiently.
Funding Insights of Sella
Sella has successfully raised a total of $3M through 1 strategic funding round. The most recent funding activity was a Seed round of $3 million completed in August 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3M
- Total Rounds 1
- Last Round Seed — $3M
- First Round $3M
(Aug 2022)
- Investors Count 6
All 1 funding rounds of Sella with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2022 | $3M | Seed | – | Flying Fish Ventures |
6 investors in total: 6 institutional.
Investors in Sella
Sella has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include Speedinvest, Flying Fish Ventures and RockawayX.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Flying Fish Ventures is focused on investing in AI and ML startups. | flyingfish.vc | Seattle, United States | ||
Early-stage venture capital and startup acceleration are provided. | 2011 | speedinvest.com | Vienna, Austria | |
Early-stage web3 investments are targeted by RockawayX. | rockawayx.com | Prague, Czech Republic | ||
Venture capital firm providing seed funding and community support to founders | backed.vc | London, United Kingdom | ||
Blockchain projects and machine collaborations are invested in by Inflection. | inflection.xyz | Berlin, Germany | ||
Blockchain and decentralized networks are targeted for venture capital investments. | fabric.vc | Luxembourg, Luxembourg |
Investor details for Sella
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Sella
1 people are tracked at Sella (1 in leadership).
| Name | Role | Group |
|---|---|---|
Byron Binkley | Founder | Leadership |
Complete people profiles for Sella
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Timeline of Sella
2 dated milestones of Sella across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Sella is founded.
- Funding First funding round of $3.0M.
Competitors of Sella
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| trove.com | 2012 | Brisbane, United States | $148.83M | 254 | Recommerce management solutions are delivered to fashion companies worldwide. | |
| rye.com | 2021 | New York, United States | $14M | Recommerce software solutions are provided for e-commerce businesses. |
Detailed competitors of Sella
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Sella
The website of Sella (hellosella.com) receives about 16K visits a month and ranks #2,237,728 among all websites worldwide, #247 in Relocation and Household Moving.
- Monthly visits16K
▲ 65.3% vs previous month
- Unique visitors4.4K
per month
- Global rank#2,237,728
among all websites
- Category rank#247
Business and Consumer Services · Relocation and Household Moving
- Bounce rate52%
- Pages per visit1.9
- Average visit41 sec
- DevicesDesktop 19% · Mobile 81%
Websites whose visitors overlap most with Sella. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
sellmystuffcanada.com | sellmystuffcanada.com | 100% | #627,485 | – | |
| amzscout.net | 90% | #196,852 | View details | ||
webuythat.com | webuythat.com | 51% | #5,072,534 | – | |
getsomecheddar.com | getsomecheddar.com | 46% | #1,057,038 | – |
Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as Sella (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Related news about Sella
Complete news archive for Sella
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Frequently Asked Questions about Sella
Sella was founded in 2019 and raised its 1st funding round 3 years after it was founded.
Sella is headquartered in Portland, United States. It is registered at Portland, Oregon, United States.
Sella is a funded company, having raised a total of $3M across 1 funding round to date. The company's 1st funding round was a Seed of $3M, raised on Aug 2022.
Founded in 2019 and based in Portland, United States, Sella operates in the recommerce software sector. Software solutions are offered to multichannel merchants, facilitating the buying and selling of pre-owned and new products across platforms such as eBay, Craigslist, and Facebook. Key features include marketplace listings, order integrations, repricing tools, shipping management, and tracking services.
Sella offers ReSella Service.
Sella has 6 investors. Key investors include Speedinvest, Flying Fish Ventures, RockawayX, Backed, and Inflection.