About Serena & Lily
Serena & Lily is a company based in Sausalito (United States) founded in 2003. Serena & Lily has raised $89.24 million across 7 funding rounds from investors including ORIX USA, Fireman Capital Partners and Battery Ventures. The company has 448 employees. Serena & Lily offers products and services including Potatoes and Grain Marketing.
- Headquarter Sausalito, United States
- Employees 448
- SectorsConsumer
- Website category Home and Garden
- Email••••••••
- Phone•••• ••••
- Website serenaandlily.com
- Social LinkedIn X Facebook
- Legal Name Maine Potato Growers, Inc
- Total Equity Funding$89.24M (USD)
in 7 rounds
- Latest Funding Round$19.3M (USD), Series C
Jul 2020
- InvestorsORIX USA
& 2 more
- Employee Count448
Products & Services of Serena & Lily
Serena & Lily offers a comprehensive portfolio of products and services, including Potatoes and Grain Marketing.
Potatoes are farmed and sold for food and industrial uses
Grains are promoted and distributed from farms
Funding Insights of Serena & Lily
Serena & Lily has successfully raised a total of $89.24M across 7 strategic funding rounds. The most recent funding activity was a Series C round of $19.3 million completed in July 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $89.24M
- Total Rounds 7
- Last Round Series C — $19.3M
- Investors Count 3
All 7 funding rounds of Serena Lily with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2020 | $19.3M | Series C | – | – | – |
| Apr 2014 | $42.94M | Series C | – | – | – |
| Mar 2013 | $10M | Series B | – | ORIX | – |
| Nov 2011 | $12M | Series B | – | – | – |
| May 2010 | $4.5M | Series A | – | Fireman Capital Partners | – |
| Mar 2010 | $500,000 | Seed | – | – | – |
| Jun 2008 | – | Seed | – | – |
3 investors in total: 3 institutional.
Investors in Serena & Lily
Serena & Lily has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include ORIX USA, Fireman Capital Partners and Battery Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
ORIX USA is engaged in middle market asset management and lending. | – | orix.com | Dallas, United States | |
US private equity investments are managed by Fireman Capital Partners. | – | firemancapital.com | Waltham, United States | |
Investments in technology companies are conducted globally by Battery Ventures. | – | battery.com | - |
Investor details for Serena Lily
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Serena & Lily
1 people are tracked at Serena & Lily (1 in leadership); the tracked headcount is 448.
| Name | Role | Group |
|---|---|---|
Lori Greeley | CEO | Leadership |
Complete people profiles for Serena & Lily
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Serena & Lily
3 dated milestones of Serena & Lily across 17 years, from founding to its latest funding, stage changes and deals.
- Founded Serena & Lily is founded.
- Funding First funding round.
- Funding Latest funding round, Series C, of $19.3M.
Web traffic of Serena & Lily
The website of Serena & Lily (serenaandlily.com) receives about 1.4M visits a month and ranks #38,552 among all websites worldwide, #428 in Home and Garden.
- Monthly visits1.4M
▲ 19.1% vs previous month
- Unique visitors659K
per month
- Global rank#38,552
among all websites
- Category rank#428
Home and Garden · Home and Garden
- Bounce rate44%
- Pages per visit3.9
- Average visit2 min 12 sec
- DevicesDesktop 29% · Mobile 71%
Websites whose visitors overlap most with Serena & Lily. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ballarddesigns.com | 100% | 1.8M | #32,243 | View details | |
potterybarn.com | potterybarn.com | 95% | – | #3,248 | – |
| rejuvenation.com | 85% | 1.6M | #32,166 | View details | |
pbteen.com | pbteen.com | 81% | – | #17,803 | – |
frontgate.com | frontgate.com | 80% | – | #27,029 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Serena & Lily
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to Serena & Lily
10 companies that operate in the same segment as Serena & Lily (Home & Living Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of interior design and renovation services for homes and offices | 2014 | Bengaluru, Karnataka, India | USD 527.28 M | – | – | |
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | – | – | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Multi-category products are rented via subscription model. | 2014 | Bengaluru, Karnataka, India | USD 58.71 M | USD 14.82 M | 422 | |
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 523.3 M | USD 12.46 B | 13,500 | |
AI-enabled smart mattress covers and thermoregulated bedding are provided. | 2014 | New York, New York, United States | USD 325.12 M | – | 61 | |
Multi-category home improvement products are sold through an internet-first brand. | 2010 | London, England, United Kingdom | USD 135.9 M | – | – | |
Developer and manufacturer of heating, ventilation, air conditioning and refrigeration equipment | 1924 | Osaka, Osaka Prefecture, Japan | – | USD 29.47 B | 96,337 | |
Mattresses and bedding are provided by an internet-first brand. | 2014 | New York, New York, United States | USD 341.3 M | – | – | |
Internet-first brand offering multi-category home furniture | 2012 | Bengaluru, Karnataka, India | USD 108.06 M | USD 26.92 B | 43,024 |
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Frequently Asked Questions about Serena & Lily
Serena & Lily was founded in 2003 and raised its 1st funding round 5 years after it was founded.
Serena & Lily is headquartered in Sausalito, United States. It is registered at Sausalito, California, United States.
Serena & Lily is a funded company, having raised a total of $89.24M across 7 funding rounds to date.
Serena & Lily has 448 employees.
Serena Lily was established in 2003 in Sausalito, United States, as a wholesaler in the home furnishings sector. Operations center on the distribution of furniture and related products through an online platform at serenaandlily.com. Inventory is managed from the California base, with shipments handled domestically to retailers and businesses. The focus remains on standard wholesale models without direct consumer sales emphasized.
Serena & Lily offers Potatoes and Grain Marketing.
Serena & Lily has 3 investors. Key investors include ORIX USA, Fireman Capital Partners, and Battery Ventures.
Serena & Lily operates through Maine Potato Growers, Inc.
The website of Serena & Lily receives about 1.4 million visits a month and ranks #38,552 among all websites worldwide.