About Serenity Kids
Serenity Kids is a company based in Austin (United States) founded in 2016 by Joe Carr and Serenity Heegel.. Serenity Kids has raised $67.16 million across 4 funding rounds from investors including CircleUp, Stride Consumer Partners and Wilder Capital. Serenity Kids offers products and services including Baby Food Pouches, Dairy-Free Smoothies, Grain Free Puffs, Meat & Veggie Variety Pack, and Organic Veggies Variety Pack. Serenity Kids operates in a competitive market with competitors including Bobbie, Once Upon A Farm, Else Nutrition, PlantBaby and Happy Family Organics, among others.
- Headquarter Austin, United States
- Founders Joe Carr, Serenity Heegel
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Sectors
Consumer
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Email
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Phone
*********
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$67.16 M (USD)
in 4 rounds
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Latest Funding Round
$52 M (USD), Series B
Mar 11, 2024
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Investors
CircleUp
& 19 more
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Employee Count
Employee Count
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Products & Services of Serenity Kids
Serenity Kids offers a comprehensive portfolio of products and services, including Baby Food Pouches, Dairy-Free Smoothies, Grain Free Puffs, Meat & Veggie Variety Pack, and Organic Veggies Variety Pack. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Organic pouches with veggies and meats for baby meals.
Nutrient-packed smoothies with protein for infant consumption.
Crunchy puffs made from organic veggies for baby teething.
Variety packs combining meats and veggies for balanced diet.
Packs of organic veggies designed for easy baby feeding.
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Funding Insights of Serenity Kids
Serenity Kids has successfully raised a total of $67.16M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $52 million completed in March 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series B — $52.0M
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First Round
First Round
(25 Jul 2019)
- Investors Count 20
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2024 | Amount | Series B - Serenity Kids | Valuation | Stride Consumer |
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| Jun, 2021 | Amount | Series B - Serenity Kids | Valuation | CircleUp | |
| Dec, 2020 | Amount | Series A - Serenity Kids | Valuation | Lizzi Ackerman , Matt LaCasse |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Serenity Kids
Serenity Kids has secured backing from 20 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include CircleUp, Stride Consumer Partners and Wilder Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Stride Consumer Partners is engaged in private equity investments for consumer brands.
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Founded Year | Domain | Location | |
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Wilder Capital is focused on investing in health-focused consumer brands.
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Founded Year | Domain | Location | |
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Early-stage funding is provided to healthcare and tech startups.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Serenity Kids
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Serenity Kids
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Serenity Kids Comparisons
Competitors of Serenity Kids
Serenity Kids operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bobbie, Once Upon A Farm, Else Nutrition, PlantBaby and Happy Family Organics, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Organic milk-based baby formula powder is offered via online subscription.
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| domain | founded_year | HQ Location |
Brand of organic baby food products
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| domain | founded_year | HQ Location |
Plant-based kids' foods are provided through online subscriptions.
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| domain | founded_year | HQ Location |
Plant-based foods and beverages are provided for infancy to adulthood.
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| domain | founded_year | HQ Location |
Organic baby food products are provided by the brand.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Serenity Kids
Frequently Asked Questions about Serenity Kids
When was Serenity Kids founded?
Serenity Kids was founded in 2016 and raised its 1st funding round 3 years after it was founded.
Where is Serenity Kids located?
Serenity Kids is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Is Serenity Kids a funded company?
Serenity Kids is a funded company, having raised a total of $67.16M across 4 funding rounds to date. The company's 1st funding round was a Series A of $3.21M, raised on Jul 25, 2019.
What does Serenity Kids do?
Serenity Kids was founded in 2016 in Austin, United States, within the organic baby nutrition sector. Nutrient-dense baby food pouches and toddler formulas are manufactured using organic vegetables and meats sourced ethically from farms practicing regenerative agriculture. Products are formulated for parental convenience and child nutrition. A subscription service is provided for ongoing orders.
Who are the top competitors of Serenity Kids?
Serenity Kids's top competitors include Bobbie, PlantBaby and Else Nutrition.
What products or services does Serenity Kids offer?
Serenity Kids offers Baby Food Pouches, Dairy-Free Smoothies, Grain Free Puffs, Meat & Veggie Variety Pack, and Organic Veggies Variety Pack.
Who are Serenity Kids's investors?
Serenity Kids has 20 investors. Key investors include CircleUp, Stride Consumer Partners, Wilder Capital, Wild Ventures, and Nick Green.