About Sero
Sero is a company based in Cardiff (United Kingdom) founded in 2017 by Andrew Sutton and James Williams.. Sero has raised $15.41 million across 4 funding rounds from investors including Gov.uk, Hodge Bank and Legal & General Capital. Sero offers products and services including Funded Retrofit Solution, Retrofit Co-ordination Service, and Warm Homes: SHF Wave 3 Support. Sero operates in a competitive market with competitors including Watershed, ClimeCo, Commons, Doconomy and StepChange, among others.
- Headquarter Cardiff, United Kingdom
- Founders Andrew Sutton, James Williams
- Stage Minicorn
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Sectors
EnvironmentReal Estate & Construction
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Email
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Phone
*********
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Website
*********
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Social
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- Legal Name Sero Energy Limited
- Date of Incorporation 07 Aug, 2020
- Jurisdiction CARDIFF, WALES
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$15.41 M (USD)
in 4 rounds
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Latest Funding Round
$7.46 M (USD), Series B
Mar 23, 2023
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Investors
Gov.uk
& 2 more
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Employee Count
Employee Count
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Products & Services of Sero
Sero offers a comprehensive portfolio of products and services, including Funded Retrofit Solution, Retrofit Co-ordination Service, and Warm Homes: SHF Wave 3 Support. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Integrates finance and grants for large-scale housing retrofits
Ensures compliant retrofit implementation for social homes
Assists with bid support and project delivery for government funds
Funding Insights of Sero
Sero has successfully raised a total of $15.41M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $7.46 million completed in March 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series B — $7.5M
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First Round
First Round
(28 Feb 2019)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Mar, 2023 | Amount | Series B - Sero | Valuation | Hodge Bank , Legal & General Capital |
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| Jun, 2021 | Amount | Series A - Sero | Valuation |
investors |
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| Nov, 2020 | Amount | Grant - Sero | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Sero
Sero has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Gov.uk, Hodge Bank and Legal & General Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital firm investing in multiple sectors
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Founded Year | Domain | Location | |
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Commercial banking services are provided to UK businesses.
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Founded Year | Domain | Location | |
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Online government services and information are provided to users.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Sero
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Sero
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Sero Comparisons
Competitors of Sero
Sero operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Watershed, ClimeCo, Commons, Doconomy and StepChange, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Platform for enterprise sustainability measurement, reporting, and action is provided.
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| domain | founded_year | HQ Location |
Environmental project development and management services are offered.
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| domain | founded_year | HQ Location |
Carbon footprint solutions are provided via an online tracking platform.
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| domain | founded_year | HQ Location |
Impact data for individuals and businesses is provided and managed.
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| domain | founded_year | HQ Location |
Carbon footprint, ESG, and climate risks are managed for businesses.
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| domain | founded_year | HQ Location |
Carbon footprints are calculated and offset through an online platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Sero
Frequently Asked Questions about Sero
When was Sero founded?
Sero was founded in 2017 and raised its 1st funding round 2 years after it was founded.
Where is Sero located?
Sero is headquartered in Cardiff, United Kingdom. It is registered at Cardiff, Wales, United Kingdom.
Who is the current CEO of Sero?
James Williams is the current CEO of Sero. They have also founded this company.
Is Sero a funded company?
Sero is a funded company, having raised a total of $15.41M across 4 funding rounds to date. The company's 1st funding round was a Grant of $9.14M, raised on Feb 28, 2019.
What does Sero do?
Founded in 2017 and based in Cardiff, United Kingdom, operations are focused on the social housing sector. Retrofit services and energy solutions are delivered to housing providers, including planning, funding, and implementation of large-scale programs. Retrofit coordination is handled, along with bid support for government funding, to facilitate home improvements across the sector.
Who are the top competitors of Sero?
Sero's top competitors include Watershed, ClimeCo and Carbon Direct.
What products or services does Sero offer?
Sero offers Funded Retrofit Solution, Retrofit Co-ordination Service, and Warm Homes: SHF Wave 3 Support.
Who are Sero's investors?
Sero has 3 investors. Key investors include Gov.uk, Hodge Bank, and Legal & General Capital.
What is Sero's valuation?
The valuation of Sero is $38.59M as of Mar 2023.
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