About Serta India
Serta India is a company based in Bengaluru (India) founded in 2011 was acquired by Varahamurti Flexirub Industries in October 2022. It operates as a Direct-to-Consumer (D2C). The company has 5 employees. Serta India offers products and services including Sleep Essential Mattress, Perfect Sleeper Hybrid Mattress, and Antarctic Pillow.
- Headquarter Bengaluru, India
- Employees 5
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website sertaindia.com
- Social LinkedIn X Facebook Instagram
- Acquired by Varahamurti Flexirub Industries (Oct 2022)
- Legal Name Varahamurti Flexirub Industries Pvt Ltd
- Date of Incorporation 17 Oct, 2005
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹1 Lakh
FY 2025 · -28% YoY
- Net Loss-₹12.4 Lakh
FY 2025 · -1207% margin
- EBITDA-₹12.4 Lakh
FY 2025 · -1207% margin
- Investors
- Employee Count5
- Acquired byVarahamurti Flexirub Industries
(Oct 2022)
Associated legal entities of Serta India
Serta India operates through Emirates Sleep Systems Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Emirates Sleep Systems Private Limited CIN U51909MH2005PTC156771 | Active | 17 Oct 2005 | Mumbai, Maharashtra | ₹0.0 Cr | 5 | 3 | View details |
Products & Services of Serta India
Serta India offers a comprehensive portfolio of products and services, including Sleep Essential Mattress, Perfect Sleeper Hybrid Mattress, and Antarctic Pillow.
Basic mattress designed for essential comfort and support nightly.
Hybrid mattress crafted for enhanced support and pressure relief.
Cooling pillow made for comfortable sleep in warm conditions.
Investors in Serta India
Serta India has secured backing from 1 investor. Prominent investors backing the company include Varahamurti Flexirub Industries.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Produces high-quality mattresses and accessories for hospitality and retail sectors. | 2021 | vfigroup.org | Ghaziabad, India |
Investor details for Serta India
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Emirates Sleep Systems Private Limited (Serta India)
Emirates Sleep Systems Private Limited is the primary company behind Serta India. The board of Emirates Sleep Systems Private Limited currently have 3 directors; the longest-serving is Abdulla Majed Khalfan Bin Thaneya, appointed in 2005. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Abdulla Majed Khalfan Bin Thaneya DIN 01750390 | Director | 17 Oct 2005 | 20 yrs 11 mo | Emirates Sleep Systems Private Limited |
| Faisal Abdulla Ahmed Al Moosa DIN 01750437 | Director | 17 Oct 2005 | 20 yrs 11 mo | Emirates Sleep Systems Private Limited |
| Magadi Gangadharaiah Sheela DIN 07000102 | Director | 20 Oct 2014 | 11 yrs 11 mo | Emirates Sleep Systems Private Limited |
Financials of Serta India
Figures of Emirates Sleep Systems Private Limited, the primary company behind Serta India, for FY 2025. Revenue was ₹1 Lakh (-28% year on year). Net loss was -₹12.4 Lakh (-1207% margin). EBITDA was -₹12.4 Lakh (-1207% margin). Revenue has grown at a compounded annual rate of -90% over three years and -72% over five years.
- ₹1 LakhRevenue · FY 2025 · -28% YoY
- -₹12.4 LakhNet loss · -1207% margin
- -₹12.4 LakhEBITDA · -1207% margin
- ₹4.95 CrPaid-up capital
- 5Employees (provident fund records)
- -90%Revenue CAGR, 3 years
- -72%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Emirates Sleep Systems Private Limited are on its company page.
Detailed financial statements for Serta India
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Serta India
2 dated milestones of Serta India across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Serta India is founded.
- Exit Acquired by Varahamurti Flexirub Industries.
Web traffic of Serta India
The website of Serta India (sertaindia.com) receives about 31.2K visits a month.
- Monthly visits31.2K
▲ 175.4% vs previous month
Websites whose visitors overlap most with Serta India. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| urbanbed.in | 100% | 5K | #3,937,877 | View details |
Similar companies to Serta India
10 companies that operate in the same segment as Serta India (B2B Marketplaces & Wholesale), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online B2B marketplace connecting buyers and suppliers of diverse industrial products | 1999 | Noida, Uttar Pradesh, India | USD 37.24 M | USD 167.23 M | 6,100 | |
Multi-category products are supplied via a B2B marketplace platform. | 2015 | Singapore, Singapore | USD 470.85 M | USD 642.28 M | 1,331 | |
Multi-category products are facilitated through an online B2B cross-border marketplace. | 1999 | New York, New York, United States | – | USD 144.12 B | 124,320 | |
Online catering marketplace for enterprises | 2007 | Boston, Massachusetts, United States | USD 438.62 M | – | 856 | |
Platform for on-demand distributed manufacturing and prototyping is provided. | 2013 | Gaithersburg, Maryland, United States | USD 203.44 M | USD 686.63 M | 1,090 | |
Digital procurement and supply solutions for construction materials are facilitated. | 2016 | Thane, Maharashtra, India | USD 763.1 M | USD 1.43 B | 1,710 | |
SaaS-based collaborative commerce solutions are provided for brands and retailers. | 2000 | New York, New York, United States | USD 365 M | USD 240.52 M | 1,370 | |
Online application marketplace | 2009 | San Francisco, California, United States | USD 437.8 M | USD 7.59 M | 183 | |
Cross-border B2B wholesale marketplace is operated for small-scale sellers. | 2004 | Beijing, China | USD 45.52 M | – | – | |
AI platform for retail ecommerce management and optimization is provided. | 2012 | Mountain View, California, United States | USD 195.5 M | USD 11.75 M | 256 |
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Frequently Asked Questions about Serta India
Serta India was founded in 2011.
Serta India is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Serta India has 5 employees.
The primary company behind Serta India, Emirates Sleep Systems Private Limited, reported revenue of ₹1 Lakh for FY 2025, down 28% year on year.
Serta India, a part of the VFI Group, is involved in the production and distribution of premium mattresses and sleep accessories. The company offers a wide range of products including innerspring, hybrid, memory foam, and latex mattresses under various collections such as I Series, Classic, Perfect, and iComfort. Operations are focused on the Indian market, providing solutions for both individual consumers and hospitality sectors. Advanced technologies like cooling fabrics and postural spiral springs are integrated into their products to enhance comfort and support.
Serta India offers Sleep Essential Mattress, Perfect Sleeper Hybrid Mattress, and Antarctic Pillow.
Serta India has 1 investor. Key investors include Varahamurti Flexirub Industries.
Serta India operates through Emirates Sleep Systems Private Limited.
Yes. Serta India was acquired by Varahamurti Flexirub Industries in October 2022.
The legal entities of Serta India currently have 3 directors, including Abdulla Majed Khalfan Bin Thaneya, Faisal Abdulla Ahmed Al Moosa, Magadi Gangadharaiah Sheela.