About SGBG
SGBG is a Consumer company based in Chennai (India) founded in 2017 by Surya Giri and Bindu Giri. It creates luxury womenswear using ancient Indian techniques and contemporary design. It operates on a D2C and B2C model. SGBG offers products and services including Luxury Womenswear, AW 18 Collection, and SS18 Capsule. Its focus areas include Fashion, Luxury and Womenswear. Its legal entity in India is Sgbg Atelier Llp (AAJ-8931). Its competitors include Hopscotch, Urbanic, Bewakoof, Styched and Virgio and 2 more; 7 of its 7 listed competitors have raised funding.
Company details
SGBG Atelier is a mother-son designer label specializing in pret luxury womenswear. They combine ancient Indian couture methods with modern tailoring to produce hand-woven, embroidered garments. Based in Chennai, India, the brand focuses on sustainability, ethical production, and global appeal through online sales and made-to-order services. Their work revives traditional craftsmanship for contemporary consumers.
- Headquarters Chennai, India
- Founders Surya Giri, Bindu Giri
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website sgbgatelier.com
- Social X Instagram
- Legal Name Sgbg Atelier Llp
- Date of Incorporation 05 Jul, 2017
- Jurisdiction Chennai, Tamil Nadu, India
Associated legal entities of SGBG
SGBG operates through Sgbg Atelier Llp (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Sgbg Atelier Llp CIN AAJ-8931 | Active | 05 Jul 2017 | Chennai, Tamil Nadu | – | – | 2 | View details |
Products & Services of SGBG
SGBG offers a comprehensive portfolio of products and services, including Luxury Womenswear, AW 18 Collection, and SS18 Capsule.
Blends traditional Indian techniques with modern design for global fashion.
Features handcrafted pieces with disintegrate theme for luxury wear.
Offers night-themed garments using traditional embroidery and weaving.
Board of directors of Sgbg Atelier Llp (SGBG)
Sgbg Atelier Llp is the primary company behind SGBG. The board of Sgbg Atelier Llp currently have 2 directors; the longest-serving is Bindu Giri, appointed in 2017.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Bindu Giri DIN 07289362 | Designated Partner | 05 Jul 2017 | 9 yrs 3 mo | Sgbg Atelier Llp |
| Surya Giri DIN 07841656 | Designated Partner | 05 Jul 2017 | 9 yrs 3 mo | Sgbg Atelier Llp |
People of SGBG
2 people are tracked at SGBG (2 in leadership).
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
| Co-Founder | Leadership |
Complete people profiles for SGBG
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Competitors of SGBG
SGBG has 7 listed competitors in our database, 7 of them funded. They include Hopscotch, Urbanic, Bewakoof, Styched and Virgio, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hopscotch.in | 2012 | Thane, India | $71M | 109 | Apparel and accessories for children are provided online. | |
| urbanic.com | 2019 | London, United Kingdom | $160M | 109 | Multi-category women's fashion apparel is offered online by Urbanic. | |
| bewakoof.com | 2011 | Mumbai, India | $39.49M | 161 | Multi-category fashion products are sold by an internet-first brand. | |
| styched.in | 2019 | Bengaluru, India | $925,098 | – | Multi-category fashion for men and women is offered online. | |
| virgio.com | 2022 | Bengaluru, India | $37.76M | 74 | Internet first brand offering apparel for men and women | |
| freakins.com | 2021 | Mumbai, India | $7.91M | 69 | Online platform offering trendy and bold denim apparel | |
| faballey.com | 2012 | Noida, India | $31.37M | 152 | Internet first brand of fashion accessories & apparel for women |
Detailed competitors of SGBG
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle Products
10 companies that operate in the same segment as SGBG (Fashion & Lifestyle Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Internet first brand offering eyewear for men and women | 2010 | New York, New York, United States | USD 572.57 M | USD 871.9 M | 2,854 | |
Luxury goods, jewelry, watches, and fashion accessories are retailed globally. | 1988 | Geneve, Geneve, Switzerland | – | USD 26.07 B | – | |
Jewellery is retailed via stores and an online platform. | 1993 | Thrissur, Kerala, India | – | USD 3.81 B | 12,530 | |
Fine jewelry brand | 1994 | Bengaluru, Karnataka, India | – | USD 6.03 B | 7,331 | |
Company offering diverse collection of watches for men, women, and children, featuring various styles from formal to casual | 1984 | Bengaluru, Karnataka, India | – | USD 9.32 B | 17,820 | |
Cowboy boots, western wear, and workwear are retailed by BootBarn. | 1978 | Irvine, California, United States | – | USD 2.25 B | 10,400 | |
Internet first brand of fashion products for men and women | 1999 | London, England, United Kingdom | – | USD 3.31 B | 3,210 | |
Retail jewellery store offering multiple gold and silver products | 1991 | Madurai, Tamil Nadu, India | – | USD 905.85 M | 3,090 | |
Retailer of gold, diamond, platinum jewellery, coins and bars for men and women | 1994 | Kolkata, West Bengal, India | – | USD 898.49 M | 2,900 |
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Frequently Asked Questions about SGBG
SGBG was founded in 2017.
SGBG is headquartered in Chennai, India. It is registered at Chennai, Tamil Nadu, India.
SGBG Atelier is a mother-son designer label specializing in pret luxury womenswear. They combine ancient Indian couture methods with modern tailoring to produce hand-woven, embroidered garments. Based in Chennai, India, the brand focuses on sustainability, ethical production, and global appeal through online sales and made-to-order services. Their work revives traditional craftsmanship for contemporary consumers.
SGBG offers Luxury Womenswear, AW 18 Collection, and SS18 Capsule.
SGBG operates through Sgbg Atelier Llp.
The legal entities of SGBG currently have 2 directors, including Bindu Giri, Surya Giri.