Shade Station

Leeds, United Kingdom Founded: 2000 • Age: 26 yrs
Sunglasses and watches are retailed online by Shade Station.

About Shade Station

Shade Station is a company based in Leeds (United Kingdom) founded in 2000.. The company has 34 employees as of March 31, 2021. Shade Station operates in a competitive market with competitors including Zalando, Secret Sales, In The Style, Pink Boutique and MandM Direct, among others.

  • Headquarter Leeds, United Kingdom
  • Employees 34 as on 31 Mar, 2021
  • Sectors
    Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Shade Ltd
  • Date of Incorporation 24 Nov, 2023
  • Jurisdiction CAMBRIDGE, CAMBRIDGESHIRE, UNITED KINGDOM
Operational Areas
Retail → Fashion & Retail Innovation
Key Metrics
  • Annual Revenue
    $18.43 M (USD)
    59
    as on Apr 30, 2021
  • Net Profit
    $1.51 M (USD)
    137
    as on Apr 30, 2021
  • EBITDA
  • Latest Funding Round
    $1.82 M (USD), Debt – Conventional

    Feb 24, 2026

  • Investors
  • Employee Count
    34

    as on Mar 31, 2021

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Funding Insights of Shade Station

  • Total Funding
  • Total Rounds 1
  • Last Round Debt – Conventional — $1.8M
  • First Round

    (24 Feb 2026)

  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Feb, 2026 Amount Debt – Conventional - Shade Station Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Shade Station

Shade Station has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include NatWest. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
-
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Shade Station

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Shade Station

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Shade Station Comparisons

Employees
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Competitors of Shade Station

Shade Station operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zalando, Secret Sales, In The Style, Pink Boutique and MandM Direct, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Online retailer offering multi-category fashion products for men, women, and children
domain founded_year HQ Location
Multi-category fashion products are sold via an online marketplace.
domain founded_year HQ Location
Multi-category fashion products are retailed online by the company.
domain founded_year HQ Location
Manages an e-commerce store specializing in apparel and fashion accessories.
domain founded_year HQ Location
Discount Retailer of Fashion & sports brands
domain founded_year HQ Location
Operates an e-commerce store specializing in men's fashion products.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Shade Station

Frequently Asked Questions about Shade Station

When was Shade Station founded?

Shade Station was founded in 2000 and raised its 1st funding round 26 years after it was founded.

Where is Shade Station located?

Shade Station is headquartered in Leeds, United Kingdom. It is registered at Leeds, England, United Kingdom.

How many employees does Shade Station have?

As of Mar 31, 2021, the latest employee count at Shade Station is 34.

What is the annual revenue of Shade Station?

Annual revenue of Shade Station is $18.43M as on Apr 30, 2021.

What does Shade Station do?

Shade Station was founded in 2000 in Leeds, United Kingdom, as an online retailer specializing in sunglasses and watches. Products from more than 140 brands, such as Oakley, Ray-Ban, Gucci, and Fossil, are offered through the website shadestation.co.uk. Free next-day delivery across the UK is provided via Royal Mail and express couriers. An offline store is also operated in Leeds to support retail operations.

Who are the top competitors of Shade Station?

Shade Station's top competitors include Zalando, Secret Sales and In The Style.

Who are Shade Station's investors?

Shade Station has 1 investor. Key investors include NatWest.

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