About Shade Station
Shade Station is a Retail company based in Leeds (United Kingdom) founded in 2000. Sunglasses and watches are retailed online by Shade Station. The company has 34 employees. Its website shadestation.co.uk draws about 520 thousand monthly visits. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Accessories. Its legal entity is SHADE LTD. Its competitors include Secret Sales, In The Style and Pink Boutique; 2 of its 3 listed competitors have raised funding.
Company details
Shade Station was founded in 2000 in Leeds, United Kingdom, as an online retailer specializing in sunglasses and watches. Products from more than 140 brands, such as Oakley, Ray-Ban, Gucci, and Fossil, are offered through the website shadestation.co.uk. Free next-day delivery across the UK is provided via Royal Mail and express couriers. An offline store is also operated in Leeds to support retail operations.
- Headquarters Leeds, United Kingdom
- Employees 34
- SectorsRetail
- Website category Lifestyle · Jewelry and Luxury Products
- Email••••••••
- Website shadestation.co.uk
- Social X Facebook
- Legal Name Shade Ltd
- Date of Incorporation 24 Nov, 2023
- Jurisdiction CAMBRIDGE, CAMBRIDGESHIRE, UNITED KINGDOM
- Annual Revenue$18.43 M (USD)59as on Apr 30, 2021
- Net Profit$1.51 M (USD)137as on Apr 30, 2021
- Latest Funding Round$1.82M (USD), Debt – Conventional
Feb 2026
- Investors
- Employee Count34
Funding Insights of Shade Station
- Total Rounds 1
- Last Round Debt – Conventional — $1.82M
- First Round $1.82M
(Feb 2026)
- Investors Count 1
All 1 funding rounds of Shade Station with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2026 | $1.82M | Debt – Conventional | – | – |
1 investors in total: 1 institutional.
Investors in Shade Station
Shade Station has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include NatWest.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| natwest.com |
Investor details for Shade Station
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Shade Station
2 dated milestones of Shade Station across 26 years, from founding to its latest funding, stage changes and deals.
- Founded Shade Station is founded.
- Funding First funding round of $1.8M.
Competitors of Shade Station
Shade Station has 3 listed competitors in our database, 2 of them funded. They include Secret Sales, In The Style and Pink Boutique.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| secretsales.com | 2007 | London, United Kingdom | $38.94M | 25 | Multi-category fashion products are sold via an online marketplace. | |
| inthestyle.com | 2013 | Manchester, United Kingdom | $74.56M | 175 | Multi-category fashion products are retailed online by the company. | |
| pinkboutique.co.uk | 2012 | Newcastle Upon Tyne, United Kingdom | 36 | Manages an e-commerce store specializing in apparel and fashion accessories. |
Detailed competitors of Shade Station
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Shade Station
The website of Shade Station (shadestation.co.uk) receives about 519.7K visits a month and ranks #99,273 among all websites worldwide, #5,077 in Jewelry and Luxury Products.
- Monthly visits519.7K
▲ 3.5% vs previous month
- Unique visitors197.1K
per month
- Global rank#99,273
among all websites
- Category rank#5,077
Lifestyle · Jewelry and Luxury Products
- Bounce rate47%
- Pages per visit2.8
- Average visit1 min 04 sec
- DevicesDesktop 15% · Mobile 85%
Websites whose visitors overlap most with Shade Station. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
smartbuyglasses.co.uk | smartbuyglasses.co.uk | 100% | #109,512 | – | |
| pretavoir.co.uk | 88% | #79,280 | View details | ||
opticiansdirect.co.uk | opticiansdirect.co.uk | 83% | #270,715 | – | |
| sunglasshut.com | 81% | #15,165 | View details | ||
fashioneyewear.com | fashioneyewear.com | 77% | #73,415 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Shade Station
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Frequently Asked Questions about Shade Station
Shade Station was founded in 2000 and raised its 1st funding round 26 years after it was founded.
Shade Station is headquartered in Leeds, United Kingdom. It is registered at Leeds, England, United Kingdom.
Shade Station has 34 employees.
Annual revenue of Shade Station is $18.43M as on Apr 30, 2021.
Shade Station was founded in 2000 in Leeds, United Kingdom, as an online retailer specializing in sunglasses and watches. Products from more than 140 brands, such as Oakley, Ray-Ban, Gucci, and Fossil, are offered through the website shadestation.co.uk. Free next-day delivery across the UK is provided via Royal Mail and express couriers. An offline store is also operated in Leeds to support retail operations.
Shade Station's top competitors include Secret Sales, In The Style and Pink Boutique.
Shade Station has 1 investor. Key investors include NatWest.
Shade Station operates through Shade Ltd.
The website of Shade Station receives about 520 thousand visits a month and ranks #99,273 among all websites worldwide.