Shinesty

Boulder, United States Founded: 2014 • Age: 12 yrs
Casual apparel, swimwear, and accessories are sold online by Shinesty.

About Shinesty

Shinesty is a company based in Boulder (United States) founded in 2014 by Jens Nicolaysen and Chris White.. Shinesty has raised $10.18 million across 7 funding rounds from investors including Fueled and Winklevoss Capital. Shinesty offers products and services including Men's Underwear, Women's Underwear, Swimwear, Loungewear, and Subscriptions. Shinesty operates in a competitive market with competitors including Lulus, Fashion Nova, Touch of Modern, Shoes.com and Hollister Co, among others.

  • Headquarter Boulder, United States
  • Founders Jens Nicolaysen, Chris White
  • Sectors
    Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Retail → Fashion & Retail Innovation
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $10.18 M (USD)

    in 7 rounds

  • Latest Funding Round
    $600.01 K (USD), Series A

    Jun 18, 2020

  • Investors
    Fueled

    & 1 more

  • Employee Count
    Employee Count
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Products & Services of Shinesty

Shinesty offers a comprehensive portfolio of products and services, including Men's Underwear, Women's Underwear, Swimwear, Loungewear, and Subscriptions. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Comfortable underwear options designed for men

Variety of comfortable underwear styles for women

Fashionable and comfortable swimwear for various activities

Relaxed clothing items for everyday comfort

Regular delivery service for selected products

People of Shinesty
Headcount 50-200
Employee Profiles 25
Employee Profiles
People
Matthew Sommers
CFO
People
Devin Minnick
Customer Service Representative
People
Kerry O'Flaherty
Salesperson
People
Chris White
Co-Founder & CEO

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Funding Insights of Shinesty

Shinesty has successfully raised a total of $10.18M across 7 strategic funding rounds. The most recent funding activity was a Series A round of $600.01 thousand completed in June 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 7
  • Last Round Series A — $600,005
  • First Round

    (29 Apr 2015)

  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Jun, 2020 Amount Series A - Shinesty Valuation

investors

Aug, 2019 Amount Series A - Shinesty Valuation

investors

Oct, 2018 Amount Series A - Shinesty Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Shinesty

Shinesty has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include Fueled and Winklevoss Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital investments are managed by Winklevoss brothers' family office.
Founded Year Domain Location
Mobile application design and development services are offered.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Shinesty

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Shinesty

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Shinesty Comparisons

Employees
+
Add Comparison
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Competitors of Shinesty

Shinesty operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Lulus, Fashion Nova, Touch of Modern, Shoes.com and Hollister Co, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Online platform for chic and on-trend fashion
domain founded_year HQ Location
Online retailer selling affordable clothing, accessories, and beauty items globally.
domain founded_year HQ Location
Online retailer of apparels and fashion accessories
domain founded_year HQ Location
Online retailer offering multi-category fashion products for men, women, and kids
domain founded_year HQ Location
Runs a direct-to-consumer brand for men's and women's fashion apparel.
domain founded_year HQ Location
Designer fashion products for men and women are retailed online.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Shinesty

Frequently Asked Questions about Shinesty

When was Shinesty founded?

Shinesty was founded in 2014 and raised its 1st funding round 1 year after it was founded.

Where is Shinesty located?

Shinesty is headquartered in Boulder, United States. It is registered at Boulder, Colorado, United States.

Who is the current CEO of Shinesty?

Chris White is the current CEO of Shinesty. They have also founded this company.

Is Shinesty a funded company?

Shinesty is a funded company, having raised a total of $10.18M across 7 funding rounds to date. The company's 1st funding round was a Series A of $322K, raised on Apr 29, 2015.

What does Shinesty do?

Shinesty was founded in 2014 and is headquartered in Boulder, United States. Operations focus on online retail within the fashion sector, where apparel, swimwear, and accessories such as eyewear, jewelry, hats, and bags are offered. Additional items like drinkware and pool floats are included in the catalog. Products are themed around retro styles, beach parties, sports, and festivals, targeting men and women.

Who are the top competitors of Shinesty?

Shinesty's top competitors include Lulus, Shoes.com and JackThreads.

What products or services does Shinesty offer?

Shinesty offers Men's Underwear, Women's Underwear, Swimwear, Loungewear, and Subscriptions.

Who are Shinesty's investors?

Shinesty has 2 investors. Key investors include Fueled, and Winklevoss Capital.

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