About Shinesty
Shinesty is a company based in Boulder (United States) founded in 2014 by Jens Nicolaysen and Chris White. Shinesty has raised $10.18 million across 7 funding rounds from investors including Fueled and Winklevoss Capital. Shinesty offers products and services including Men's Underwear, Women's Underwear, Swimwear, Loungewear, and Subscriptions. Shinesty operates in a competitive market with competitors including Lulus, Fashion Nova, Touch of Modern, Shoes.com and Hollister Co, among others.
- Headquarter Boulder, United States
- Founders Jens Nicolaysen, Chris White
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Website shinesty.com
- Social LinkedIn X Facebook Instagram
- Total Equity Funding$10.18M (USD)
in 7 rounds
- Latest Funding Round$600.01K (USD), Series A
Jun 2020
- InvestorsFueled
& 1 more
Products & Services of Shinesty
Shinesty offers a comprehensive portfolio of products and services, including Men's Underwear, Women's Underwear, Swimwear, Loungewear, and Subscriptions.
Comfortable underwear options designed for men
Variety of comfortable underwear styles for women
Fashionable and comfortable swimwear for various activities
Relaxed clothing items for everyday comfort
Regular delivery service for selected products
Funding Insights of Shinesty
Shinesty has successfully raised a total of $10.18M across 7 strategic funding rounds. The most recent funding activity was a Series A round of $600.01 thousand completed in June 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10.18M
- Total Rounds 7
- Last Round Series A — $600,005
- First Round $230,000
(Apr 2015)
- Investors Count 2
All 7 funding rounds of Shinesty with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2020 | $600,005 | Series A | – | – | – |
| Aug 2019 | $2.49M | Series A | – | – | – |
| Oct 2018 | $322,000 | Series A | – | – | – |
| Sep 2018 | $4.78M | Series A | – | – | – |
| May 2016 | $665,000 | Seed | – | – | – |
| Feb 2016 | $1.09M | Seed | – | – | |
| Apr 2015 | $230,000 | Seed | – | – | – |
2 investors in total: 2 institutional.
Investors in Shinesty
Shinesty has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include Fueled and Winklevoss Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are managed by Winklevoss brothers' family office. | – | winklevosscapital.com | New York, United States | |
Mobile application design and development services are offered. | 2007 | fueled.com | New York, United States |
Investor details for Shinesty
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Shinesty
25 people are tracked at Shinesty (11 in leadership, 14 in team).
| Name | Role | Group |
|---|---|---|
Jens Nicolaysen | Co-Founder & CMO | Leadership |
Chris White | Co-Founder & CEO | Leadership |
Matthew Sommers | CFO | Leadership |
Molly Wallace Kerrigan | VP Of Marketing & Ecommerce | Leadership |
Allie Thielens Bell | Chief Creative Officer | Leadership |
Mike Ewald | VP of Sales | Leadership |
Tiff Devine | Director Of Product Development & Print Design | Leadership |
Benjamin Lauderdale | Creative Director | Leadership |
Molly Kerrigan | Senior Director of Retention | Leadership |
Andrew Clark | Chief Technology Officer | Leadership |
Laura A. Sanchez | COO | Leadership |
Devin Minnick | Customer Service Representative | Team |
Ruthie Kirchner | Senior Video Editor | Team |
Kerry O'Flaherty | Salesperson | Team |
Bruce Valentine III | Ecommerce Manager | Team |
Shally Aron-Pizarras | Operations Virtual Assistant | Team |
Hannah Goldsmith | Senior Creative Producer | Team |
Gracie White | Sales Operations Manager | Team |
Michael Lockett | Enterprise Account Executive | Team |
Cason Brownlee | Production Artist | Team |
5 more people are available in the full profile.
Complete people profiles for Shinesty
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Shinesty
3 dated milestones of Shinesty across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Shinesty is founded.
- Funding First funding round of $230K.
- Funding Latest funding round, Series A, of $600K.
Competitors of Shinesty
Shinesty operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Lulus, Fashion Nova, Touch of Modern, Shoes.com and Hollister Co, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| lulus.com | 1996 | Chico, United States | $120M | 805 | Online platform for chic and on-trend fashion | |
| fashionnova.com | 2006 | Los Angeles, United States | – | 1,229 | Online retailer selling affordable clothing, accessories, and beauty items globally. | |
| touchofmodern.com | 2012 | San Francisco, United States | $17M | 109 | Online retailer of apparels and fashion accessories | |
| shoes.com | 1999 | Boston, United States | $11.7M | – | Online retailer offering multi-category fashion products for men, women, and kids | |
| hollisterco.com | 2000 | New Albany, United States | – | – | Runs a direct-to-consumer brand for men's and women's fashion apparel. | |
| fwrd.com | 2012 | Los Angeles, United States | – | 1,019 | Designer fashion products for men and women are retailed online. | |
| dollskill.com | 2010 | San Francisco, United States | $63.2M | – | Street wear fashion and clothing retailer | |
| polyvore.com | 2007 | Mountain View, United States | $22.1M | – | Multi-category fashion products are retailed online by Polyvore. | |
| jackthreads.com | 2008 | New York, United States | $54M | 125 | Men's fashion products are retailed online by JackThreads. |
Detailed competitors of Shinesty
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Shinesty
The website of Shinesty (shinesty.com) receives about 647.4K visits a month and ranks #55,133 among all websites worldwide, #2,717 in Fashion and Apparel.
- Monthly visits647.4K
▼ 20.3% vs previous month
- Unique visitors411K
per month
- Global rank#55,133
among all websites
- Category rank#2,717
Lifestyle · Fashion and Apparel
- Bounce rate42%
- Pages per visit4.1
- Average visit2 min 17 sec
- DevicesDesktop 14% · Mobile 86%
Websites whose visitors overlap most with Shinesty. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sheathunderwear.com | 100% | 70.5K | #404,240 | View details | |
| tipsyelves.com | 96% | – | #129,502 | View details | |
opposuits.com | opposuits.com | 96% | – | #501,840 | – |
| meundies.com | 93% | 2.2M | #15,625 | View details | |
frenchcrown.com | frenchcrown.com | 92% | – | #181,728 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Shinesty
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Shinesty
Complete news archive for Shinesty
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Shinesty
10 companies that operate in the same segment as Shinesty (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Shinesty
Shinesty was founded in 2014 and raised its 1st funding round 1 year after it was founded.
Shinesty is headquartered in Boulder, United States. It is registered at Boulder, Colorado, United States.
Chris White is the current CEO of Shinesty. They have also founded this company.
Shinesty is a funded company, having raised a total of $10.18M across 7 funding rounds to date. The company's 1st funding round was a Seed of $230K, raised on Apr 2015.
Shinesty was founded in 2014 and is headquartered in Boulder, United States. Operations focus on online retail within the fashion sector, where apparel, swimwear, and accessories such as eyewear, jewelry, hats, and bags are offered. Additional items like drinkware and pool floats are included in the catalog. Products are themed around retro styles, beach parties, sports, and festivals, targeting men and women.
Shinesty's top competitors include Lulus, Shoes.com and JackThreads.
Shinesty offers Men's Underwear, Women's Underwear, Swimwear, Loungewear, and Subscriptions.
Shinesty has 2 investors. Key investors include Fueled, and Winklevoss Capital.
The website of Shinesty receives about 647 thousand visits a month and ranks #55,133 among all websites worldwide.