About SmarTap
SmarTap is an Environment company based in Haifa (Israel) founded in 2009, and was acquired by Masco Corporation in May 2020. It operates as an offering smart connected tap shower system. It operates in the Environment and Technology sectors. The company was acqui-hired. Its focus areas include Environment Tech, Water and Wastewater Management Tech, Water Usage and Leak Detection and Smart Products. Its competitors include Flo Technologies, Phyn, Alert Labs, Hero Labs and NextCentury and 3 more; 6 of its 8 listed competitors have raised funding.
Company details
SmarTap provides a smart connected tap shower faucet which can be controlled via smartphones voice commands. Has developed a patented technology which learns water usage pattern adjusts the water parameters accordingly. Can be integrated with Amazon Alexa, Google Home other smart home products. Features include temperature flow controlling, shower sequencing, kids mode, pipe pressure monitoring built-in battery backup. The faucets can be remotely controlled through a smartphone application can perform diagnostic tests.
- Headquarters Haifa, Israel
- Stage Acquired
- SectorsEnvironmentTechnology
- Email••••••••
- Phone•••• ••••
- Website smartap-tech.com
- Social LinkedIn X Facebook
- Acquired by Masco Corporation (May 2020)
- InvestorsMasco Corporation
& 1 more
- Acquired byMasco Corporation
(May 2020)
Funding Insights of SmarTap
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of SmarTap with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2009 | – | Seed | – | – |
2 investors in total: 2 institutional.
Investors in SmarTap
SmarTap has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Masco Corporation and Terra Venture Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | terravp.com | - | |
Cabinetry, plumbing, and architectural products are manufactured worldwide. | 1929 | masco.com | Livonia, United States |
Investor details for SmarTap
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of SmarTap
3 dated milestones of SmarTap across 11 years, from founding to its latest funding, stage changes and deals.
- Founded SmarTap is founded.
- Funding First funding round.
- Exit Acquired by Masco Corporation.
Competitors of SmarTap
SmarTap has 8 listed competitors in our database, 6 of them funded. They include Flo Technologies, Phyn, Alert Labs, Hero Labs and NextCentury, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| meetflo.com | 2015 | Culver, United States | $39.21M | – | Connected water-monitoring solution for smart home applications | |
| phyn.com | 2016 | Torrance, United States | $10M | – | Connected water pressure monitoring system for smart homes | |
| alertlabs.com | 2015 | Kitchener, Canada | $30,000 | 74 | A range of connected sensors for basement monitoring is developed. | |
| hero-labs.com | 2018 | London, United Kingdom | $5.48M | 4 | IoT solution for detecting, preventing, and stopping water leaks in home and businesses | |
| nextcenturymeters.com | 2013 | Jackson, United States | – | – | Leak detection systems are developed for residential and commercial applications. | |
| hydrao.com | 2014 | Grenoble, France | $2.35M | – | Water consumption is optimized by Hydrao's smart shower heads. | |
| buoy.ai | 2015 | Santa Cruz, United States | $413,000 | – | Water usage and leaks are monitored by connected home devices. | |
| rainstickshower.com | 2019 | Toronto, Canada | – | 6 | Smart recirculating shower systems are provided for water conservation. |
Detailed competitors of SmarTap
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of SmarTap
Websites that share an audience with SmarTap (smartap-tech.com).
Websites whose visitors overlap most with SmarTap. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| linkedin.com | 100% | 1.9B | #18 | View details |
Top companies in Waste & Water Management Systems
10 companies that operate in the same segment as SmarTap (Waste & Water Management Systems), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Wastewater and energy management services are provided internationally. | 1853 | Aubervilliers, Seine-saint-denis, France | – | USD 52.17 B | 215,040 | |
Sustainable infrastructure solutions in renewable energy are developed and managed. | 1931 | Alcobendas, Comunidad De Madrid, Spain | – | USD 1.9 M | 44 | |
Provider of climate-smart deeptech solutions for renewable energy and sustainable agriculture | 2010 | Pune, Maharashtra, India | USD 76.38 M | USD 56.11 M | 702 | |
Waste collection and management services are provided nationwide. | 1968 | Houston, Texas, United States | – | USD 25.2 B | 61,700 | |
Integrated waste management services are provided nationwide. | 1998 | Phoenix, Arizona, United States | – | USD 16.59 B | 42,000 | |
Provider of smart water purifier rental and maintenance services | 2016 | Bengaluru, Karnataka, India | USD 19.29 M | USD 3.62 M | – | |
Sensor-based sorting and recycling solutions are provided for multiple industries. | 1972 | Asker, Viken, Norway | – | USD 1.53 B | 4,950 | |
Smart water dispensers with flavored options are provided for offices. | 2013 | Boston, Massachusetts, United States | USD 135.53 M | – | 102 | |
Surplus goods are shared among neighbors through a mobile app. | 2015 | London, England, United Kingdom | USD 51.2 M | – | – | |
Water and waste treatment services are provided worldwide. | 1966 | London, England, United Kingdom | – | USD 4.18 B | 9,750 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Smartap
Complete news archive for SmarTap
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about SmarTap
SmarTap was founded in 2009.
SmarTap is headquartered in Haifa, Israel. It is registered at Haifa, Haifa District, Israel.
SmarTap provides a smart connected tap shower faucet which can be controlled via smartphones voice commands. Has developed a patented technology which learns water usage pattern adjusts the water parameters accordingly. Can be integrated with Amazon Alexa, Google Home other smart home products. Features include temperature flow controlling, shower sequencing, kids mode, pipe pressure monitoring built-in battery backup. The faucets can be remotely controlled through a smartphone application can perform diagnostic tests.
SmarTap's top competitors include Phyn, Alert Labs and Flo Technologies.
SmarTap has 2 investors. Key investors include Masco Corporation, and Terra Venture Partners.
Yes. SmarTap was acquired by Masco Corporation in May 2020.