About SmartEquip
SmartEquip is a company based in Norwalk (United States) founded in 2000 was acquired by Ritchie Bros in September 2021. SmartEquip has raised $34.85 million across 7 funding rounds from investors including Ritchie Bros. SmartEquip offers products and services including Procurement Catalog and e-Commerce Store. SmartEquip operates in a competitive market with competitors including Bizongo, SuperZop, FoodMaven, Lapasar and Procol, among others.
- Total Equity Funding$34.85M (USD)
in 7 rounds
- Latest Funding Round$1M (USD), Series B
Aug 2016
- Investors
- Acquired byRitchie Bros
(Sep 2021)
Products & Services of SmartEquip
SmartEquip offers a comprehensive portfolio of products and services, including Procurement Catalog and e-Commerce Store.
Platform for streamlined inventory and spare parts purchasing for businesses.
Solution for online parts sales and multi-branded marketplaces.
Apps and channels of SmartEquip
its YouTube channel SmartEquip, Inc. has 17 subscribers and 8 videos.
Videos from SmartEquip
The most watched videos on SmartEquip's YouTube channel, SmartEquip, Inc. (17 subscribers). Click a video to play it here.
More on SmartEquip, Inc..
Funding Insights of SmartEquip
SmartEquip has successfully raised a total of $34.85M across 7 strategic funding rounds. The most recent funding activity was a Series B round of $1 million completed in August 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $34.85M
- Total Rounds 7
- Last Round Series B β $1M
- First Round $235,000
(Jun 2003)
All 7 funding rounds of SmartEquip with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2016 | $1M | Series B | β | β | β |
| Mar 2013 | $2.01M | Series B | β | β | β |
| Nov 2011 | $10.54M | Series B | β | β | β |
| Jan 2010 | $18M | Series B | β | β | β |
| Aug 2008 | $2.69M | Series A | β | β | β |
| Jan 2004 | $600,000 | Seed | β | β | β |
| Jun 2003 | $235,000 | Debt – Conventional | β | β | β |
1 investors in total: 1 institutional.
Investors in SmartEquip
SmartEquip has secured backing from 1 investor. Prominent investors backing the company include Ritchie Bros.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | ritchiebros.com | - |
Investor details for SmartEquip
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of SmartEquip
43 people are tracked at SmartEquip (11 in leadership, 32 in team).
| Name | Role | Group |
|---|---|---|
Juan Simpson | Head Of Account Management, EMEA - UK | Leadership |
Alexander Schuessler | Founder & President, International Group | Leadership |
Phil Mause | Senior Vice President & Managing Director | Leadership |
Joseph Valiante | Director Of Quality Assurance | Leadership |
Brian Bisceglia | Vp, Contracts & Risk Management | Leadership |
Mike Kendall | Vice President Of Sales, North America | Leadership |
Stephen Gillispie | Director Of Project Management | Leadership |
Mohan Sherla | Director Of Application Content | Leadership |
Felix Restle | Director Of Sales, EMEA - Germany | Leadership |
David Berrios | Director Of Customer Support | Leadership |
Garry Rogers | Director Of Client Services | Leadership |
Harriet Davis | Senior Supplier Onboarding Specialist | Team |
Cam Denhoff-Ball | Enterprise Account Executive | Team |
Kay Lee | Manager, Global Partnerships And Revenue Programs | Team |
Eoghan Simpson | Regional Sales Manager, EMEA - UK | Team |
Divya Mylavarapu | Senior Data Content Specialist | Team |
Triveni Chandrika Ambati | Senior QA Engineer | Team |
Kevin Schertzer | Regional Sales Manager | Team |
Cameron Sonnier | Regional Sales Manager | Team |
Uliana Antoshkina | Senior Quality Assurance Analyst | Team |
23 more people are available in the full profile.
Complete people profiles for SmartEquip
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of SmartEquip
4 dated milestones of SmartEquip across 21 years, from founding to its latest funding, stage changes and deals.
- Founded SmartEquip is founded.
- Funding First funding round of $235K.
- Funding Latest funding round, Series B, of $1.0M.
- Exit Acquired by Ritchie Bros.
Competitors of SmartEquip
SmartEquip operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bizongo, SuperZop, FoodMaven, Lapasar and Procol, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bizongo.com | 2015 | Mumbai, India | $257.08M | 94 | Platform offering AI-powered vendor digitization, procurement and supply chain financing solutions | |
| superzop.com | 2016 | Mumbai, India | $19.76M | 135 | Wholesale grocery procurement is enabled for retailers and small businesses. | |
| foodmaven.com | 2015 | Denver, United States | $45.34M | – | AI-based procurement software is provided for food supply optimization. | |
| lapasar.com | 2016 | Shah Alam, Malaysia | $2.32M | – | Procurement software suites are provided for business operations. | |
| procol.io | 2018 | Delhi, India | $12.09M | 75 | Procurement processes are automated through an AI-based platform. | |
| me.com.br | 1994 | Sao Paulo, Brazil | – | – | e-Procurement, e-Sourcing, and private and public eMarketplace solutions | |
| purchasingplatform.com | 2012 | Chicago, United States | $12.01M | – | Provider of software suite solutions for businesses | |
| lhotse.de | 2020 | Berlin, Germany | $5.91M | – | AI-enabled provider of SaaS-based procurement management software | |
| klarys.io | 2015 | Rennes, France | $10.12M | – | AI-powered e-procurement tools are developed for fresh food supply chains. |
Detailed competitors of SmartEquip
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Verified entity values are shown only after access is granted.
Web traffic of SmartEquip
The website of SmartEquip (smartequip.com) receives about 2.4K visits a month.
- Monthly visits2.4K
▼ 28% vs previous month
Latest news on Smartequip
Complete news archive for SmartEquip
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to SmartEquip
10 companies that operate in the same segment as SmartEquip (B2B Marketplaces & Wholesale), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online B2B marketplace connecting buyers and suppliers of diverse industrial products | 1999 | Noida, Uttar Pradesh, India | USD 37.24 M | USD 167.23 M | 6,100 | |
Multi-category products are supplied via a B2B marketplace platform. | 2015 | Singapore, Singapore | USD 470.85 M | USD 642.28 M | 1,331 | |
Multi-category products are facilitated through an online B2B cross-border marketplace. | 1999 | New York, New York, United States | – | USD 144.12 B | 124,320 | |
Online catering marketplace for enterprises | 2007 | Boston, Massachusetts, United States | USD 438.62 M | – | 856 | |
Platform for on-demand distributed manufacturing and prototyping is provided. | 2013 | Gaithersburg, Maryland, United States | USD 203.44 M | USD 686.63 M | 1,090 | |
Digital procurement and supply solutions for construction materials are facilitated. | 2016 | Thane, Maharashtra, India | USD 763.1 M | USD 1.43 B | 1,710 | |
SaaS-based collaborative commerce solutions are provided for brands and retailers. | 2000 | New York, New York, United States | USD 365 M | USD 240.52 M | 1,370 | |
Online application marketplace | 2009 | San Francisco, California, United States | USD 437.8 M | USD 7.59 M | 183 | |
Cross-border B2B wholesale marketplace is operated for small-scale sellers. | 2004 | Beijing, China | USD 45.52 M | – | – | |
AI platform for retail ecommerce management and optimization is provided. | 2012 | Mountain View, California, United States | USD 195.5 M | USD 11.75 M | 256 |
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Frequently Asked Questions about SmartEquip
SmartEquip was founded in 2000 and raised its 1st funding round 3 years after it was founded.
SmartEquip is headquartered in Norwalk, United States.
SmartEquip is a funded company, having raised a total of $34.85M across 7 funding rounds to date. The company's 1st funding round was a Debt β Conventional of $235K, raised on Jun 2003.
SmartEquip was founded in 2000 and is headquartered in Norwalk, United States. Internet-based solutions are supplied to manufacturers, dealers, and rental fleet owners within the construction, industrial equipment, and power tools sectors. An online fleet support network is maintained, offering real-time data on critical parts, work orders, purchase orders, inventory levels, and equipment forecasting. Diagrams, manuals, and cross-selling tools are also made available for operational support.
SmartEquip offers Procurement Catalog and e-Commerce Store.
SmartEquip has 1 investor. Key investors include Ritchie Bros.
Yes. SmartEquip was acquired by Ritchie Bros in September 2021.

