About SmarterHQ
SmarterHQ is a Technology company based in Indianapolis (United States) founded in 2010, and was acquired by Wunderkind in November 2020. Customer data is unified for personalized cross-channel marketing insights. SmarterHQ has raised $40.23 million across 11 funding rounds from investors including City National Bank, Wunderkind and Spring Lake Equity Partners. The company has 50 employees. SmarterHQ offers products and services including Audiences and Autonomous Marketing Platform. Its focus areas include Enterprise Applications, MarketingTech and Omnichannel Marketing. Its competitors include Constant Contact, Adobe and HubSpot; 2 of its 3 listed competitors have raised funding.
Company details
Founded in 2010 in Indianapolis, United States, SmarterHQ operates in the marketing technology sector, focusing on retailers. Customer data from in-store, mobile, desktop, and app sources is integrated and modeled to generate insights such as purchase probability, attrition risk, and engagement levels. Cross-channel messaging is enabled through vendor-agnostic tools, supporting lifecycle marketing. The platform is utilized by retailers including Finish Line and SkyMall.
- Headquarters Indianapolis, United States
- Employees 50
- Stage Acquired
- SectorsTechnology
- Website smarterhq.com
- Social LinkedIn X
- Acquired by Wunderkind (Nov 2020)
- Total Equity Funding$40.23M (USD)
in 11 rounds
- Latest Funding Round$1.53M (USD), Series C
Feb 2020
- InvestorsCity National Bank
& 4 more
- Employee Count50
- Acquired byWunderkind
(Nov 2020)
Products & Services of SmarterHQ
SmarterHQ offers a comprehensive portfolio of products and services, including Audiences and Autonomous Marketing Platform.
Tool for segmenting customers and delivering targeted messages via multiple channels.
System for automating personalized content delivery in real-time for brands.
Funding Insights of SmarterHQ
SmarterHQ has successfully raised a total of $40.23M across 11 strategic funding rounds. The most recent funding activity was a Series C round of $1.53 million completed in February 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $40.23M
- Total Rounds 11
- Last Round Series C — $1.53M
- First Round $500,000
(Jun 2012)
- Investors Count 4
Latest 10 of 11 funding rounds of SmarterHQ with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2020 | $1.53M | Series C | – | – | – |
| Apr 2019 | $2.45M | Series C | – | – | – |
| Feb 2019 | $1.75M | Series C | – | – | – |
| Jan 2017 | $13M | Series C | – | Spring Lake Equity Partners | |
| Jul 2016 | $2.68M | Series B | – | – | – |
| Jul 2016 | Debt – Conventional | – | – | – | |
| Jul 2015 | $8M | Series B | – | Simon Ventures | |
| Aug 2014 | $7M | Debt – Conventional | – | – | |
| Feb 2014 | $7M | Series B | – | Battery Ventures | – |
| Nov 2012 | $3.33M | Series A | – | – | – |
5 investors in total: 5 institutional.
Investors in SmarterHQ
SmarterHQ has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include City National Bank, Wunderkind and Spring Lake Equity Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm focused on multiple sectors | springlakeequitypartners.com | Boston, United States | ||
Investments in technology companies are conducted globally by Battery Ventures. | battery.com | |||
Corporate-backed venture investments are directed toward energy and multiple sectors. | simonventures.co | New York, United States | ||
City National Bank is recognized for providing comprehensive banking and wealth management services. | 1954 | cnb.com | Los Angeles, United States | |
Adnetwork and performance marketing platform | 2010 | wunderkind.co | New York, United States |
Investor details for SmarterHQ
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of SmarterHQ
12 people are tracked at SmarterHQ (8 in leadership, 4 in team); the tracked headcount is 50.
| Name | Role | Group |
|---|---|---|
Kara Holthaus | VP of Client Services | Leadership |
Barry Clark | VP of Business Development | Leadership |
Jack Kusner | VP of Sales | Leadership |
Kristen Hamerstadt | VP of Marketing | Leadership |
Brian Elkins | Chief Technology Officer | Leadership |
Michael Osborne | President, Chief Executive Officer | Leadership |
Matt Tyner | VP of Finance & Operations | Leadership |
Jay Harmas | Associate Director Project Management | Leadership |
Ryan Carvalho | Project Manager | Team |
Steve Corbin | Site Reliability Engineer | Team |
Bob Richards | Lead IT Engineer | Team |
Yamini Sri | Java Developer | Team |
Complete people profiles for SmarterHQ
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of SmarterHQ
4 dated milestones of SmarterHQ across 10 years, from founding to its latest funding, stage changes and deals.
- Founded SmarterHQ is founded.
- Funding First funding round of $500K.
- Funding Latest funding round, Series C, of $1.5M.
- Exit Acquired by Wunderkind.
Competitors of SmarterHQ
SmarterHQ has 3 listed competitors in our database, 2 of them funded. They include Constant Contact, Adobe and HubSpot.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| constantcontact.com | 1998 | Waltham, United States | $37M | 1,434 | Multi-channel online marketing tools are provided for small businesses. | |
| adobe.com | 1982 | San Jose, United States | 30,709 | AI-powered platform manages marketing creatives and customer journeys. | ||
| hubspot.com | 2005 | Cambridge, United States | $100.7M | 4,502 | Provider of AI-powered customer relationship management software |
Detailed competitors of SmarterHQ
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Top companies in MarketingTech
3 companies that operate in the same segment as SmarterHQ (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Smarterhq
Complete news archive for SmarterHQ
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Frequently Asked Questions about SmarterHQ
SmarterHQ was founded in 2010 and raised its 1st funding round 2 years after it was founded.
SmarterHQ is headquartered in Indianapolis, United States. It is registered at Indianapolis, Indiana, United States.
SmarterHQ is a funded company, having raised a total of $40.23M across 11 funding rounds to date. The company's 1st funding round was a Series A of $3.33M, raised on Jun 2012.
SmarterHQ has 50 employees.
Founded in 2010 in Indianapolis, United States, SmarterHQ operates in the marketing technology sector, focusing on retailers. Customer data from in-store, mobile, desktop, and app sources is integrated and modeled to generate insights such as purchase probability, attrition risk, and engagement levels. Cross-channel messaging is enabled through vendor-agnostic tools, supporting lifecycle marketing. The platform is utilized by retailers including Finish Line and SkyMall.
SmarterHQ's top competitors include HubSpot, Constant Contact and Adobe.
SmarterHQ offers Audiences and Autonomous Marketing Platform.
SmarterHQ has 5 investors. Key investors include City National Bank, Wunderkind, Spring Lake Equity Partners, Battery Ventures, and Simon Ventures.
Yes. SmarterHQ was acquired by Wunderkind in November 2020.