About SmarterHQ
SmarterHQ is a company based in Indianapolis (United States) founded in 2010 was acquired by Wunderkind in November 2020.. SmarterHQ has raised $40.23 million across 11 funding rounds from investors including City National Bank, Wunderkind and Spring Lake Equity Partners. The company has 50 employees as of December 31, 2022. SmarterHQ offers products and services including Audiences and Autonomous Marketing Platform. SmarterHQ operates in a competitive market with competitors including Constant Contact, Adobe, HubSpot, Freshworks and Sprinklr, among others.
- Headquarter Indianapolis, United States
- Employees 50 as on 31 Dec, 2022
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Sectors
Technology
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$40.23 M (USD)
in 11 rounds
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Latest Funding Round
$1.53 M (USD), Series C
Feb 03, 2020
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Investors
City National Bank
& 4 more
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Employee Count
50
as on Dec 31, 2022
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Acquired by
Wunderkind
(Nov 17, 2020)
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Products & Services of SmarterHQ
SmarterHQ offers a comprehensive portfolio of products and services, including Audiences and Autonomous Marketing Platform. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Tool for segmenting customers and delivering targeted messages via multiple channels.
System for automating personalized content delivery in real-time for brands.
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Funding Insights of SmarterHQ
SmarterHQ has successfully raised a total of $40.23M across 11 strategic funding rounds. The most recent funding activity was a Series C round of $1.53 million completed in February 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 11
- Last Round Series C — $1.5M
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First Round
First Round
(01 Jun 2012)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb, 2020 | Amount | Series C - SmarterHQ | Valuation |
investors |
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| Apr, 2019 | Amount | Series C - SmarterHQ | Valuation |
investors |
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| Feb, 2019 | Amount | Series C - SmarterHQ | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in SmarterHQ
SmarterHQ has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include City National Bank, Wunderkind and Spring Lake Equity Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Private equity firm focused on multiple sectors
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Founded Year | Domain | Location | |
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Investments in technology companies are conducted globally by Battery Ventures.
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Founded Year | Domain | Location | |
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Corporate-backed venture investments are directed toward energy and multiple sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by SmarterHQ
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - SmarterHQ
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Smarterhq Comparisons
Competitors of SmarterHQ
SmarterHQ operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Constant Contact, Adobe, HubSpot, Freshworks and Sprinklr, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multi-channel online marketing tools are provided for small businesses.
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| domain | founded_year | HQ Location |
AI-powered platform manages marketing creatives and customer journeys.
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| domain | founded_year | HQ Location |
Provider of AI-powered customer relationship management software
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| domain | founded_year | HQ Location |
Cloud-based business process management suite solutions are delivered.
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| domain | founded_year | HQ Location |
Cloud-based customer experience management software is provided for brands.
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| domain | founded_year | HQ Location |
Cloud-based marketing platform for businesses
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Smarterhq
Frequently Asked Questions about SmarterHQ
When was SmarterHQ founded?
SmarterHQ was founded in 2010 and raised its 1st funding round 2 years after it was founded.
Where is SmarterHQ located?
SmarterHQ is headquartered in Indianapolis, United States. It is registered at Indianapolis, Indiana, United States.
Is SmarterHQ a funded company?
SmarterHQ is a funded company, having raised a total of $40.23M across 11 funding rounds to date. The company's 1st funding round was a Series C of $1.75M, raised on Jun 01, 2012.
How many employees does SmarterHQ have?
As of Dec 31, 2022, the latest employee count at SmarterHQ is 50.
What does SmarterHQ do?
Founded in 2010 in Indianapolis, United States, SmarterHQ operates in the marketing technology sector, focusing on retailers. Customer data from in-store, mobile, desktop, and app sources is integrated and modeled to generate insights such as purchase probability, attrition risk, and engagement levels. Cross-channel messaging is enabled through vendor-agnostic tools, supporting lifecycle marketing. The platform is utilized by retailers including Finish Line and SkyMall.
Who are the top competitors of SmarterHQ?
SmarterHQ's top competitors include HubSpot, Constant Contact and Adobe.
What products or services does SmarterHQ offer?
SmarterHQ offers Audiences and Autonomous Marketing Platform.
Who are SmarterHQ's investors?
SmarterHQ has 5 investors. Key investors include City National Bank, Wunderkind, Spring Lake Equity Partners, Battery Ventures, and Simon Ventures.
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