About Smarthome
Smarthome is a Consumer company based in Irvine (United States) founded in 1992, and was acquired by InnovaFonds in May 2014. Home automation products are retailed online by Smarthome. Its chief executive, as recorded, is Rob Lilleness. The company was acqui-hired. Its focus areas include Retail, Home Improvements, B2C Commerce and Horizontal. Its competitors include Wayfair, Bed Bath & Beyond and Homee; 2 of its 3 listed competitors have raised funding.
Company details
Smarthome was founded in 1992 and is based in Irvine, United States. Operations focus on online retail within the home automation sector, where items such as smart lighting, security cameras and accessories, thermostats, home theaters, and voice assistants are offered. Products from brands including Universal Devices, HomeSeer Technologies, Insteon, and Belkin WeMo are stocked to support various smart home solutions.
- Headquarters Irvine, United States
- Stage Acquired
- SectorsConsumer
- Phone•••• ••••
- Website smarthome.com
- Social LinkedIn X Facebook
- Acquired by InnovaFonds (May 2014)
- Investors
- Acquired byInnovaFonds
(May 2014)
Investors in Smarthome
Smarthome has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include InnovaFonds.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
InnovaFonds is engaged in private equity investments for growth. | 2011 | innovafonds.fr | Paris, France |
Investor details for Smarthome
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Smarthome
1 people are tracked at Smarthome (1 in leadership).
| Name | Role | Group |
|---|---|---|
Rob Lilleness | CEO | Leadership |
Complete people profiles for Smarthome
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Smarthome
2 dated milestones of Smarthome across 22 years, from founding to its latest funding, stage changes and deals.
- Founded Smarthome is founded.
- Exit Acquired by InnovaFonds.
Competitors of Smarthome
Smarthome has 3 listed competitors in our database, 2 of them funded. They include Wayfair, Bed Bath & Beyond and Homee.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| wayfair.com | 2002 | Boston, United States | $368.2M | 13,500 | Multi-category home improvement products are sold online by Wayfair. | |
| bedbathandbeyond.com | 1971 | Union, United States | 1,284 | Home essentials including furniture and bedding are retailed online. | ||
| homee.com | 2016 | Tampa, United States | $77.37M | 72 | On-demand home service professionals are booked via an online marketplace. |
Detailed competitors of Smarthome
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Smarthome
Websites that share an audience with Smarthome (smarthome.com).
Websites whose visitors overlap most with Smarthome. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
x10.com | x10.com | 100% | #1,132,819 | – | |
homesecuritystore.com | homesecuritystore.com | 77% | #15,039,808 | – | |
| hometoys.com | 43% | View details | |||
| amazon.com | 34% | 2.7B | #9 | View details | |
| homecontrols.com | 34% | 76.7K | #518,839 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for Smarthome
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 12 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Home & Living Products
3 companies that operate in the same segment as Smarthome (Home & Living Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | 1,807 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 368.2 M | USD 12.46 B | 3 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Smarthome
Complete news archive for Smarthome
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Smarthome
Smarthome was founded in 1992.
Smarthome is headquartered in Irvine, United States. It is registered at Irvine, California, United States.
Rob Lilleness is the CEO of Smarthome, as recorded in our data.
Smarthome was founded in 1992 and is based in Irvine, United States. Operations focus on online retail within the home automation sector, where items such as smart lighting, security cameras and accessories, thermostats, home theaters, and voice assistants are offered. Products from brands including Universal Devices, HomeSeer Technologies, Insteon, and Belkin WeMo are stocked to support various smart home solutions.
Smarthome's top competitors include Wayfair, Bed Bath & Beyond and Homee.
Smarthome has 1 investor. Key investors include InnovaFonds.
Yes. Smarthome was acquired by InnovaFonds in May 2014.