SmartWool

Steamboat Springs, United States Founded: 1994 • Age: 32 yrs Acquired By VF
Merino wool performance socks and apparel are sold by SmartWool.

About SmartWool

SmartWool is a company based in Steamboat Springs (United States) founded in 1994 was acquired by VF in June 2011.. SmartWool operates in a competitive market with competitors including Lululemon, Vuori, Gymshark, Nobull and Express, among others.

  • Headquarter Steamboat Springs, United States
  • Sectors
    Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Retail → Consumer & Fashion Retail
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    VF

    (Jun 13, 2011)

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Funding Insights of SmartWool

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in SmartWool

SmartWool has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include VF. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
Apparel and footwear company
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by SmartWool

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - SmartWool

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Smartwool Comparisons

Employees
+
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Competitors of SmartWool

SmartWool operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Lululemon, Vuori, Gymshark, Nobull and Express, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multi-category fashion apparel and accessories are offered online by Lululemon.
domain founded_year HQ Location
Internet first brand offering multi category sports wear for men and women
domain founded_year HQ Location
Sportswear apparel for men and women is offered online.
domain founded_year HQ Location
Fashion accessories and apparel are offered for weightlifters and trainers.
domain founded_year HQ Location
Sportswear for men and women is provided online by Express.
domain founded_year HQ Location
Internet-first sportswear apparel is provided for men and women.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Smartwool

Frequently Asked Questions about SmartWool

When was SmartWool founded?

SmartWool was founded in 1994.

Where is SmartWool located?

SmartWool is headquartered in Steamboat Springs, United States. It is registered at Steamboat Springs, Colorado, United States.

What does SmartWool do?

SmartWool was founded in 1994 in Steamboat Springs, United States, as a private label brand in the sportswear sector. Performance socks, along with clothing, innerwear, and scarves, are manufactured from Merino wool sourced from New Zealand and Uruguay, with production occurring in the US. Products are distributed through an online platform and a network of offline and online stores, with free ground shipping provided on orders exceeding 75.

Who are the top competitors of SmartWool?

SmartWool's top competitors include Gymshark, Vuori and Nobull.

Who are SmartWool's investors?

SmartWool has 1 investor. Key investors include VF.

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