About SmartWool
SmartWool is a company based in Steamboat Springs (United States) founded in 1994 was acquired by VF in June 2011. SmartWool operates in a competitive market with competitors including Lululemon, Vuori, Gymshark, Nobull and Express, among others.
- Headquarter Steamboat Springs, United States
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website smartwool.com/on/demandware.store/Sites-swl-us-Site/en_US/PX-Show?url=aHR0cHM6Ly93d3cuc21hcnR3b29sLmNvbS9vbi9kZW1hbmR3YXJlLnN0b3JlL1NpdGVzLXN3bC11cy1TaXRl&frame=1753793117853
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by VF (Jun 2011)
Apps and channels of SmartWool
its YouTube channel Smartwool has 5.02K subscribers and 30 videos.
Videos from SmartWool
The most watched videos on SmartWool's YouTube channel, Smartwool (5.02K subscribers). Click a video to play it here.
More on Smartwool.
Investors in SmartWool
SmartWool has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include VF.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Apparel and footwear company | 1899 | vfc.com | Greensboro, United States |
Investor details for SmartWool
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Timeline of SmartWool
2 dated milestones of SmartWool across 17 years, from founding to its latest funding, stage changes and deals.
- Founded SmartWool is founded.
- Exit Acquired by VF.
Competitors of SmartWool
SmartWool operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Lululemon, Vuori, Gymshark, Nobull and Express, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| lululemon.com.hk | 1998 | Hong Kong, China | – | – | Multi-category fashion apparel and accessories are offered online by Lululemon. | |
| vuoriclothing.com | 2015 | Encinitas, United States | $1.27B | 186 | Internet first brand offering multi category sports wear for men and women | |
| gymshark.com | 2012 | Redditch, United Kingdom | $261.47M | 728 | Sportswear apparel for men and women is offered online. | |
| nobullproject.com | 2014 | Boston, United States | $32M | 72 | Fashion accessories and apparel are offered for weightlifters and trainers. | |
| express.com | 1994 | Columbus, United States | – | 44 | Sportswear for men and women is provided online by Express. | |
| fabletics.com | 2010 | Los Angeles, United States | – | 1,966 | Internet-first sportswear apparel is provided for men and women. | |
| outdoorvoices.com | 2013 | Austin, United States | $65.75M | 83 | Technical apparel for recreation and fitness activities is offered. |
Detailed competitors of SmartWool
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of SmartWool
The website of SmartWool (smartwool.com) receives about 1.5M visits a month.
- Monthly visits1.5M
▼ 36.3% vs previous month
Websites whose visitors overlap most with SmartWool. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| patagonia.com | 100% | 10.2M | #4,111 | View details | |
| minus33.com | 90% | 198.1K | #169,858 | View details | |
| ridgemerino.com | 89% | – | #222,820 | View details | |
| icebreaker.com | 83% | 1M | #39,740 | View details | |
| marmot.com | 77% | 490.9K | #87,128 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for SmartWool
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Latest news on Smartwool
Complete news archive for SmartWool
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to SmartWool
10 companies that operate in the same segment as SmartWool (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about SmartWool
SmartWool was founded in 1994.
SmartWool is headquartered in Steamboat Springs, United States. It is registered at Steamboat Springs, Colorado, United States.
SmartWool was founded in 1994 in Steamboat Springs, United States, as a private label brand in the sportswear sector. Performance socks, along with clothing, innerwear, and scarves, are manufactured from Merino wool sourced from New Zealand and Uruguay, with production occurring in the US. Products are distributed through an online platform and a network of offline and online stores, with free ground shipping provided on orders exceeding 75.
SmartWool has 1 investor. Key investors include VF.
Yes. SmartWool was acquired by VF in June 2011.
The website of SmartWool receives about 1.5 million visits a month.