About SmartyPig
SmartyPig is a company based in Des Moines (United States) founded in 2007. SmartyPig has raised $1 million across 1 funding round. SmartyPig operates in a competitive market with competitors including Digit, Qapital, Tala, SaveUp and Finnt, among others.
- Headquarter Des Moines, United States
- SectorsTechnology
- Website category Finance · Banking Credit and Lending
- Website smartypig.com
- Social LinkedIn X Facebook
- Total Equity Funding$1M (USD)
in 1 rounds
- Latest Funding Round$1M (USD), Seed
Dec 2012
Funding Insights of SmartyPig
SmartyPig has successfully raised a total of $1M through 1 strategic funding round. The most recent funding activity was a Seed round of $1 million completed in December 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1M
- Total Rounds 1
- Last Round Seed — $1M
- First Round $1M
(Dec 2012)
All 1 funding rounds of SmartyPig with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2012 | $1M | Seed | – | – | – |
People of SmartyPig
1 people are tracked at SmartyPig (1 in leadership).
| Name | Role | Group |
|---|---|---|
Thomas Stanberry | CEO | Leadership |
Complete people profiles for SmartyPig
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of SmartyPig
2 dated milestones of SmartyPig across 5 years, from founding to its latest funding, stage changes and deals.
- Founded SmartyPig is founded.
- Funding First funding round of $1.0M.
Competitors of SmartyPig
SmartyPig operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Digit, Qapital, Tala, SaveUp and Finnt, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| digit.co | 2013 | San Francisco, United States | $64.05M | 111 | Money is automatically saved for users by a mobile app. | |
| qapital.com | 2012 | New York, United States | $55.34M | 11 | Micro-savings enabled via automated transfers in a mobile app. | |
| tala.co | 2011 | Santa Monica, United States | $347.7M | 40 | Fintech services for credit, savings, and payments are delivered globally. | |
| saveup.com | 2011 | San Francisco, United States | $6.05M | 4 | Rewards are earned for personal savings and debt reduction efforts. | |
| finnt.com | 2014 | United States | $3.63M | – | Decentralized platform for financial products | |
| seashell.com | 1997 | Seattle, United States | $6M | 6 | Savings accounts for individuals are facilitated via a mobile app. | |
| goalswell.com | 2020 | Pasadena, United States | $1.5M | – | Financial goals are managed via an app-based platform for individuals. | |
| aghazinvest.com | 2020 | Seattle, United States | $400,000 | – | Savings and investments are managed via an automated platform. | |
| navitmoney.com | 2016 | Seattle, United States | $1.15M | – | App-based money management platform for individuals |
Detailed competitors of SmartyPig
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of SmartyPig
The website of SmartyPig (smartypig.com) receives about 103.4K visits a month and ranks #251,710 among all websites worldwide, #3,851 in Banking Credit and Lending.
- Monthly visits103.4K
▲ 15.5% vs previous month
- Unique visitors33.7K
per month
- Global rank#251,710
among all websites
- Category rank#3,851
Finance · Banking Credit and Lending
- Bounce rate14%
- Pages per visit8.2
- Average visit5 min 06 sec
- DevicesDesktop 51% · Mobile 49%
Websites whose visitors overlap most with SmartyPig. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| creditkarma.com | 100% | 49M | #875 | View details | |
| chase.com | 90% | 198.6M | #125 | View details | |
| citi.com | 90% | 138.9M | #349 | View details | |
home.ingdirect.com | home.ingdirect.com | 88% | – | – | – |
| americanexpress.com | 88% | 107.4M | #276 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 23 similar websites and full traffic analytics for SmartyPig
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 23 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to SmartyPig
10 companies that operate in the same segment as SmartyPig (Investment & Financial Technology), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Commission-free trading and investment services are provided by Robinhood. | 2013 | Menlo Park, California, United States | USD 5.73 B | USD 2.98 B | 2,300 | |
Online exchange platform for cryptocurrency | 2017 | Ta Xbiex, Malta | USD 2.02 B | – | – | |
Online social trading platform for cryptocurrency, stocks, ETFs, and CFDs | 2007 | Tel Aviv, Israel | USD 422.94 M | USD 925.73 M | – | |
Financial data and investment advisory tools are offered online. | 1984 | Chicago, Illinois, United States | USD 91 M | USD 351.25 K | 6 | |
App-based brokerage stock trading platform | 1996 | Mumbai, Maharashtra, India | USD 38.41 M | USD 548.9 M | 3,830 | |
App-based platform for spare change investment | 2012 | Irvine, California, United States | USD 587.84 M | – | – | |
Smart investment portfolios are offered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 121.05 M | USD 635.51 K | 231 | |
App-based automated investment and retirement planning platform | 2010 | New York, New York, United States | USD 335 M | – | – | |
Money Forward is engaged in providing financial technology solutions. | 2012 | Minato, Tokyo, Japan | USD 42.9 M | USD 322.51 M | 2,600 | |
Wealth management solutions are delivered for investment advisors. | 2009 | Mountain View, California, United States | USD 759.1 M | – | – |
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Frequently Asked Questions about SmartyPig
SmartyPig was founded in 2007 and raised its 1st funding round 5 years after it was founded.
SmartyPig is headquartered in Des Moines, United States. It is registered at Des Moines, Iowa, United States.
SmartyPig is a funded company, having raised a total of $1M across 1 funding round to date. The company's 1st funding round was a Seed of $1M, raised on Dec 2012.
SmartyPig was founded in 2007 in Des Moines, United States, as an online platform in the personal finance sector. Individuals are enabled to establish savings targets by specifying amounts, purposes, and deadlines. Automatic deductions are made periodically from linked accounts until goals are reached. Interest is accrued on deposited funds, which are held by BBVA Compass, a Member FDIC institution. Operations focus on goal-based saving without physical branches.
The website of SmartyPig receives about 103 thousand visits a month and ranks #251,710 among all websites worldwide.