About smrtr
smrtr is a company based in Davidson (Australia) founded in 2018 by Boris Guennewig and Georgie Brooke. It operates as a Data-as-a-Service, and Professional Services. smrtr has raised $2.5 million across 1 funding round from investors including Stockland. smrtr offers products and services including Data Commercialisation, Audience Segments, Data Enrichment, Market Insights, and Custom Insights. smrtr operates in a competitive market with competitors including LiveRamp, The Data Appeal Company, Captify, KnowledgeHound and SQREEM, among others.
- Headquarter Davidson, Australia
- Founders Boris Guennewig, Georgie Brooke
-
Sectors
Technology
-
Email
***********
-
Phone
*********
-
Website
*********
-
Social
*********
-
Annual Revenue
-
Net Profit
-
EBITDA
-
Total Equity Funding
$2.5 M (USD)
in 1 rounds
-
Latest Funding Round
$2.5 M (USD), Seed
Mar 03, 2021
- Investors
-
Employee Count
Employee Count
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of smrtr
smrtr offers a comprehensive portfolio of products and services, including Data Commercialisation, Audience Segments, Data Enrichment, Market Insights, and Custom Insights. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Industry data sets are commercialised transparently for insights.
Over 500 segments predict consumer and business behavior.
First-party data is enriched with universe attributes meaningfully.
Market performance benchmarking is provided for strategic actions.
Bespoke solutions are crafted using Data Universe analytics.
Funding Insights of smrtr
smrtr has successfully raised a total of $2.5M through 1 strategic funding round. The most recent funding activity was a Seed round of $2.5 million completed in March 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Seed — $2.5M
-
First Round
First Round
(03 Mar 2021)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2021 | Amount | Seed - smrtr | Valuation | Stockland |
|
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in smrtr
smrtr has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Stockland. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Residential, retail, and logistics properties are developed by the company.
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by smrtr
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
Financial Statements - smrtr
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Smrtr Comparisons
Competitors of smrtr
smrtr operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as LiveRamp, The Data Appeal Company, Captify, KnowledgeHound and SQREEM, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Offline customer data is connected and activated for online advertising.
|
|
| domain | founded_year | HQ Location |
AI-based location, customer feedback, and behavioral intelligence and analytics solution for enterprises
|
|
| domain | founded_year | HQ Location |
Open web search intelligence is provided for advertising data analysis.
|
|
| domain | founded_year | HQ Location |
Searchable analytics platform for customer insights and trends is provided.
|
|
| domain | founded_year | HQ Location |
AI platform for enterprises to access consumer behavior data
|
|
| domain | founded_year | HQ Location |
Customer data platform is provided with machine learning for analytics.
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Frequently Asked Questions about smrtr
When was smrtr founded?
smrtr was founded in 2018 and raised its 1st funding round 3 years after it was founded.
Where is smrtr located?
smrtr is headquartered in Davidson, Australia. It is registered at Davidson, New South Wales, Australia.
Is smrtr a funded company?
smrtr is a funded company, having raised a total of $2.5M across 1 funding round to date. The company's 1st funding round was a Seed of $2.5M, raised on Mar 03, 2021.
What does smrtr do?
A wide range of data sets is sourced by smrtr to offer insights into customer behavior across multiple industries. The smrtr Data Universe is utilized to connect diverse data views, applying advanced analytics for enhanced business solutions. Services including Data Commercialisation, Audience Segments, Data Enrichment, Market Insights, and Custom Insights are offered. Sectors such as Property Development, Retail, and Automotive are targeted with tailored industry solutions. Privacy-compliant data management is ensured through strict partner contracts, opt-out options, and high-standard security measures.
Who are the top competitors of smrtr?
smrtr's top competitors include LiveRamp, The Data Appeal Company and Captify.
What products or services does smrtr offer?
smrtr offers Data Commercialisation, Audience Segments, Data Enrichment, Market Insights, and Custom Insights.
Who are smrtr's investors?
smrtr has 1 investor. Key investors include Stockland.