About Snackwerks
Snackwerks is a company based in Battle Creek (United States) founded in 2016 by Jeff Grogg and Peter Borozan was acquired by HC Private Investments in June 2025.. Snackwerks has raised $1.35 million across 3 funding rounds from investors including United States Department of Agriculture and HC Private Investments. The company has 85 employees as of December 31, 2022. Snackwerks offers products and services including Rotary Molded Cookies, Wire Cut Cookies, Granolas, and Bars. Snackwerks operates in a competitive market with competitors including Panera Bread, Mondelez International, HumanCo, Unibic and Mars, among others.
- Headquarter Battle Creek, United States
- Employees 85 as on 31 Dec, 2022
- Founders Jeff Grogg, Peter Borozan
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Sectors
Consumer
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Phone
*********
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Website
*********
- Legal Name Snackwerks Of Michigan, Llc
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Annual Revenue
$00as on Mar 29, 2018
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Net Profit
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EBITDA
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Total Equity Funding
$1.35 M (USD)
in 3 rounds
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Latest Funding Round
$20 K (USD), Grant
Jan 03, 2022
- Investors
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Employee Count
85
as on Dec 31, 2022
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Acquired by
HC Private Investments
(Jun 19, 2025)
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Products & Services of Snackwerks
Snackwerks offers a comprehensive portfolio of products and services, including Rotary Molded Cookies, Wire Cut Cookies, Granolas, and Bars. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Manufactures molded cookie snacks for brands.
Produces wire-cut cookie varieties for partners.
Creates granola products with nutritional focus.
Develops snack bars for various brand requirements.
Funding Insights of Snackwerks
Snackwerks has successfully raised a total of $1.35M across 3 strategic funding rounds. The most recent funding activity was a Grant round of $20 thousand completed in January 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Grant — $20,000
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First Round
First Round
(28 Oct 2016)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2022 | Amount | Grant - Snackwerks | Valuation |
investors |
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| Feb, 2018 | Amount | Seed - Snackwerks | Valuation |
investors |
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| Oct, 2016 | Amount | Seed - Snackwerks | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Snackwerks
Snackwerks has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include United States Department of Agriculture and HC Private Investments. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Direct investments are made into niche manufacturing businesses by HC Private Investments.
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Founded Year | Domain | Location | |
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Leadership is provided on agriculture, food, and rural development matters.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Snackwerks
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Snackwerks
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Snackwerks Comparisons
Competitors of Snackwerks
Snackwerks operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Panera Bread, Mondelez International, HumanCo, Unibic and Mars, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provider of bakery-cafe services and a loyalty program
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| domain | founded_year | HQ Location |
Multi-category convenience foods are produced and distributed globally.
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| domain | founded_year | HQ Location |
Venture capital investments are directed across multiple sectors by HumanCo.
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| domain | founded_year | HQ Location |
Multi-category snacks are manufactured and distributed by Unibic brand.
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| domain | founded_year | HQ Location |
Grains, legumes, snacks, pet care, and confectionery products are produced.
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| domain | founded_year | HQ Location |
Food products are manufactured and distributed internationally.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Snackwerks
Frequently Asked Questions about Snackwerks
When was Snackwerks founded?
Snackwerks was founded in 2016.
Where is Snackwerks located?
Snackwerks is headquartered in Battle Creek, United States. It is registered at Battle Creek, Michigan, United States.
Is Snackwerks a funded company?
Snackwerks is a funded company, having raised a total of $1.35M across 3 funding rounds to date. The company's 1st funding round was a Seed of $255K, raised on Oct 28, 2016.
How many employees does Snackwerks have?
As of Dec 31, 2022, the latest employee count at Snackwerks is 85.
What does Snackwerks do?
Snackwerks was founded in 2016 and is based in Battle Creek, Michigan, where a food manufacturing facility is operated. Various snack products, including granola clusters, formed bites, cookies, nut clusters, baked bars, filled or layered bars, cold extruded bars, and roasted seeds or nuts, are produced to meet the supply requirements of emerging brands from small and large companies. Operations focus on fulfilling contract manufacturing needs in the food sector.
Who are the top competitors of Snackwerks?
Snackwerks's top competitors include Panera Bread, NatureBox and Mondelez International.
What products or services does Snackwerks offer?
Snackwerks offers Rotary Molded Cookies, Wire Cut Cookies, Granolas, and Bars.
Who are Snackwerks's investors?
Snackwerks has 2 investors. Key investors include United States Department of Agriculture, and HC Private Investments.