Snipp

Founded: 2007 • Age: 19 yrs
Mobile marketing solutions for brands are delivered via cloud-based platform.
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About Snipp

Snipp is a company founded in 2007. It operates as a SaaS (Software-as-a-Service), and Professional Services. The company has 28 employees as of April 09, 2024. Snipp has completed 2 acquisitions, including Hip Digital Media and Ziploop. Snipp offers products and services including Customer Loyalty Platform, Promotions & Sweepstakes, Digital Rebate Management, and Receipt Processing Platform. Snipp operates in a competitive market with competitors including Bazaarvoice, Cart.com, SIRCLO, Zubale and BigCommerce, among others.

  • Employees 28 as on 09 Apr, 2024
  • Stage Public
  • Sectors
    Retail
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Snipp Interactive Inc.
Operational Areas
Retail → Retail Technology & Automation
Technology → Marketing, Adtech & Commerce Technology
Technology → Marketing, Adtech & Commerce Technology
Retail → E-Commerce Technology & Services
Key Metrics
  • Annual Revenue
    $21.64 M (USD)
    -24.47
    as on Dec 31, 2024
  • Net Profit
    $-959.13 K (USD)
    69.84
    as on Dec 31, 2024
  • EBITDA
    $-225.22 K (USD)
    89.42
    as on Dec 31, 2024
  • Latest Funding Round
    $5 M (USD), Post-IPO

    Apr 12, 2022

  • Investors
  • Employee Count
    28

    as on Apr 09, 2024

  • Investments & Acquisitions
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IPO & Listings of Snipp

Snipp is a publicly listed company on the TSXV with ticker symbol SPN in Canada, operating in the Commercial services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

Exchange: TSXV · Ticker: SPN . Sector: Commercial services · Canada

Products & Services of Snipp

Snipp offers a comprehensive portfolio of products and services, including Customer Loyalty Platform, Promotions & Sweepstakes, Digital Rebate Management, and Receipt Processing Platform. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform for managing customer loyalty and engagement programs.

Tools for creating engaging promotions and sweepstakes campaigns.

System for streamlined processing of digital rebate programs.

Platform to validate purchases and collect consumer data.

People of Snipp
Headcount 50-200
Employee Profiles 13
Board Members and Advisors 8
Employee Profiles
People
Christopher Cubba
Chief Revenue Officer
People
Tom J. Burgess
President, SnippMedia
People
Francois-Xavier Perrin
Sales Director France & Benelux
People
Mario Invernizzi
VP Sales, EMEA

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Board Members and Advisors
people
Dave Merkel
Advisor
people
Michael Dillon
Advisor
people
Ritesh Bhavnani
Advisor
people
Brian Tuni
Director

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Funding Insights of Snipp

  • Total Funding
  • Total Rounds 5
  • Last Round Post-IPO — $5.0M
  • First Round

    (28 Feb 2018)

  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Apr, 2022 Amount Post-IPO - Snipp Valuation

investors

Apr, 2018 Amount Post-IPO - Snipp Valuation

investors

Mar, 2018 Amount Post-IPO - Snipp Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Snipp

Snipp has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Lark Investments. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
-
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Snipp

Snipp has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Hip Digital Media and Ziploop. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Rewards and loyalty programs are provided via an app-based platform.
2013
Digital media services are provided since 2005 in Menlo Park.
2005
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Snipp

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Snipp Comparisons

Employees
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Competitors of Snipp

Snipp operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bazaarvoice, Cart.com, SIRCLO, Zubale and BigCommerce, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Provider of SaaS based marking solution
domain founded_year HQ Location
Software suite solutions are provided for e-commerce businesses.
domain founded_year HQ Location
Software suite solutions for e-commerce businesses are provided.
domain founded_year HQ Location
Platform offering retail sales enablement and reward software
domain founded_year HQ Location
SaaS-based software suites for e-commerce operations are provided.
domain founded_year HQ Location
Provider of e-commerce enablement platform automating order processing, inventory, warehouse, and shipping
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Frequently Asked Questions about Snipp

When was Snipp founded?

Snipp was founded in 2007 and raised its 1st funding round 11 years after it was founded.

How many employees does Snipp have?

As of Apr 09, 2024, the latest employee count at Snipp is 28.

What is the annual revenue of Snipp?

Annual revenue of Snipp is $21.64M as on Dec 31, 2024.

What does Snipp do?

Snipp is operated as a provider of modular customer acquisition, retention, and engagement platforms, focusing on shopper marketing and loyalty solutions. Services are offered across various industries, including CPG, retail, and financial sectors. Comprehensive fraud management capabilities are integrated to safeguard programs. Solutions such as promotions, sweepstakes, digital rebates, and receipt processing are delivered through a unified technology platform. Consumer insights and data analytics are utilized to drive personalized engagement and ROI-driven programs. Operations are supported globally with offices in multiple regions.

Who are the top competitors of Snipp?

Snipp's top competitors include Bazaarvoice, Global-e and Cart.com.

What products or services does Snipp offer?

Snipp offers Customer Loyalty Platform, Promotions & Sweepstakes, Digital Rebate Management, and Receipt Processing Platform.

Is Snipp publicly traded?

Yes, Snipp is publicly traded on TSXV under the ticker symbol SPN.

How many acquisitions has Snipp made?

Snipp has made 2 acquisitions, including Hip Digital Media, and Ziploop.

Who are Snipp's investors?

Snipp has 1 investor. Key investors include Lark Investments.

What is Snipp's ticker symbol?

The ticker symbol of Snipp is SPN on TSXV.

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