About SoftVu
SoftVu is a Technology company based in Overland Park (United States) founded in 1999, and was acquired by LoyaltyExpress in July 2018. It operates as a marketing automation and lead optimization are delivered via SaaS platforms. The company has 22 employees. Its focus areas include Enterprise Applications, MarketingTech and Social Media Marketing. Its competitors include Spredfast, Brand Networks, Salesforce Buddy Media, Wayin and SocialFlow and 5 more; 10 of its 10 listed competitors have raised funding.
Company details
SoftVu provides marketing automation solutions to streamline marketing communication processes. Providers of hosted and SaaS platform for sales and marketing messages through automated workflows that are integrated with multiple CRM and LMS platforms. The SaaS based platform provides capabilities to create, manage, distribute and track online campaigns. Clients include Home Direct Mortgage, First Internet Bank, Wyndham Capital Mortgage, BBMC mortgage,NBKC bank, Total mortgage etc.
- Headquarters Overland Park, United States
- Employees 22
- Stage Acquired
- SectorsTechnology
- Website softvu.com
- Social LinkedIn X Facebook
- Acquired by LoyaltyExpress (Jul 2018)
- Investors
- Employee Count22
- Acquired byLoyaltyExpress
(Jul 2018)
Investors in SoftVu
SoftVu has secured backing from 1 investor. Prominent investors backing the company include LoyaltyExpress.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
CRM and marketing automation solutions are provided for banks. | 2004 | loyaltyexpress.com | Woburn, United States |
Investor details for SoftVu
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Timeline of SoftVu
2 dated milestones of SoftVu across 19 years, from founding to its latest funding, stage changes and deals.
- Founded SoftVu is founded.
- Exit Acquired by LoyaltyExpress.
Competitors of SoftVu
SoftVu has 10 listed competitors in our database, 10 of them funded. They include Spredfast, Brand Networks, Salesforce Buddy Media, Wayin and SocialFlow, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| spredfast.com | 2008 | Austin, United States | $116.24M | 507 | Social media programs are managed, monitored, and measured at scale. | |
| bn.co | 2006 | Saint Paul, United States | $97.04M | 62 | Brand Networks is recognized for employee influencer marketing technology. | |
| buddymedia.com | 2007 | New York, United States | $92.02M | – | Social media marketing solutions | |
| wayin.com | 2010 | Denver, United States | $49.64M | 28 | Social Media Monitoring and Engagement platform | |
| socialflow.com | 2009 | New York, United States | $45.04M | – | Social media content value is quantified and optimized for enterprises. | |
| seesmic.com | 2007 | San Francisco, United States | $16M | – | Social Campaign Management Tool | |
| addressable.io | 2022 | Tel Aviv, Israel | $13.5M | – | Web3 intelligence solutions are provided for marketers by Addressable. | |
| archive.com | 2021 | Cayman Islands | $12M | – | Archive is recognized as an influencer marketing and UGC management platform. | |
| photofy.com | 2013 | Raleigh, United States | $2.12M | 12 | Photos are enhanced and shared through a mobile application. | |
| jumpcrew.com | 2016 | Nashville, United States | $15.9M | 391 | Social media marketing and sales tools for SMBs are provided. |
Detailed competitors of SoftVu
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Top companies in MarketingTech
10 companies that operate in the same segment as SoftVu (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 532 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 |
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Related news about Softvu
Complete news archive for SoftVu
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Frequently Asked Questions about SoftVu
SoftVu was founded in 1999.
SoftVu is headquartered in Overland Park, United States. It is registered at Overland Park, Kansas, United States.
SoftVu has 22 employees.
SoftVu provides marketing automation solutions to streamline marketing communication processes. Providers of hosted and SaaS platform for sales and marketing messages through automated workflows that are integrated with multiple CRM and LMS platforms. The SaaS based platform provides capabilities to create, manage, distribute and track online campaigns. Clients include Home Direct Mortgage, First Internet Bank, Wyndham Capital Mortgage, BBMC mortgage,NBKC bank, Total mortgage etc.
SoftVu's top competitors include Addressable, Brand Networks and JumpCrew.
SoftVu has 1 investor. Key investors include LoyaltyExpress.
Yes. SoftVu was acquired by LoyaltyExpress in July 2018.

