About Something & Nothing
Something & Nothing is a Consumer company based in London (United Kingdom) founded in 2017 by Oliver Dixon and Rupert Pugsley. It operates as a hibiscus juice brand established in London in 2017. Something & Nothing has raised $11.6 million across 4 funding rounds from investors including ACF Investors and Venrex. The company has 9 employees. Something & Nothing offers products and services including Yuzu Soda, Cucumber Soda, and Hibiscus & Rose Soda. Its focus areas include Food and Agriculture, Food & Beverage Products, Beverages and Juices and Dilutables. Its legal entity is MODERN CONTRADICTION LIMITED. Its competitors include innocent, Daily Dose, MOJU, Re:Nourish and Blue Skies and 4 more; 4 of its 9 listed competitors have raised funding.
Company details
Something Nothing was founded in 2017 by co-founders Oliver Dixon and Rupert Pugsley in London, United Kingdom. The company operates as a brand specializing in hibiscus juice within the beverage sector. Production and distribution activities are centered in the UK, with a focus on non-alcoholic drink offerings. The domain somethingandnothing.co serves as the primary online presence for the brands operations.
- Headquarters London, United Kingdom
- Employees 9
- Founders Oliver Dixon, Rupert Pugsley
- SectorsConsumer
- Website category Food and Drink · Beverages
- Email••••••••
- Website somethingandnothing.co
- Social LinkedIn Instagram
- Legal Name Modern Contradiction Limited
- Date of Incorporation 23 Aug, 2017
- Jurisdiction LONDON, ENGLAND
- Net Profit-$852.63 K (USD)-412as on Aug 31, 2021
- Total Equity Funding$11.6M (USD)
in 4 rounds
- Latest Funding Round$6.4M (USD), Series A
Sep 2026
- InvestorsACF Investors
& 1 more
- Employee Count9
Products & Services of Something & Nothing
Something & Nothing offers a comprehensive portfolio of products and services, including Yuzu Soda, Cucumber Soda, and Hibiscus & Rose Soda.
Natural soda made with yuzu for refreshing, low-sugar refreshment.
Crisp soda using natural cucumber extracts for healthy hydration.
Floral soda with hibiscus and rose for sophisticated, natural taste.
Funding Insights of Something & Nothing
Something & Nothing has successfully raised a total of $11.6M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $6.4 million completed in September 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $11.6M
- Total Rounds 4
- Last Round Series A — $6.4M
- First Round $591,651
(Aug 2020)
- Investors Count 2
All 4 funding rounds of Something Nothing with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2026 | $6.4M | Series A | – | Venrex | |
| Nov 2022 | $2.81M | Seed | – | – | |
| Apr 2022 | $1.8M | Seed | – | – | – |
| Aug 2020 | $591,651 | Seed | – | – | – |
2 investors in total: 2 institutional.
Investors in Something & Nothing
Something & Nothing has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include ACF Investors and Venrex.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm focused on angel investments | – | acfinvestors.com | Sheffield, United Kingdom | |
- | – | venrex.partners | - |
Investor details for Something Nothing
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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People of Something & Nothing
8 people are tracked at Something & Nothing (5 in leadership, 1 in board & advisors, 2 in team); the tracked headcount is 9.
| Name | Role | Group |
|---|---|---|
Oliver Dixon | Co-Founder | Leadership |
Rupert Pugsley | Co-Founder | Leadership |
Kirsten Young | Head of Finance | Leadership |
Tomus Frog | Head of Culture | Leadership |
Helen Lau | Head of Sales UK & EU | Leadership |
Rachel Emma Hedley | Non Executive Director | Board & advisors |
James New | Field Sales Executive | Team |
Sam Martingell | National Account Manager | Team |
Complete people profiles for Something & Nothing
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Something & Nothing
3 dated milestones of Something & Nothing across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Something & Nothing is founded.
- Funding First funding round of $592K.
- Funding Latest funding round, Series A, of $6.4M.
Competitors of Something & Nothing
Something & Nothing has 9 listed competitors in our database, 4 of them funded. They include innocent, Daily Dose, MOJU, Re:Nourish and Blue Skies, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| innocentdrinks.co.uk | 1998 | London, United Kingdom | $39.77M | – | Smoothie brand | |
| dailydosejuice.co.uk | 2016 | London, United Kingdom | $6.79M | 27 | Brand of organic juice products | |
| mojudrinks.com | 2015 | London, United Kingdom | $5.93M | 24 | Cold-pressed juices are offered on subscription by an internet-first brand. | |
| renourish.co.uk | 2019 | Cobham, United Kingdom | – | – | Cold-pressed juices are produced and branded by Re:Nourish. | |
| blueskies.com | 1997 | Northampton, United Kingdom | – | – | Fresh-cut fruits and squeezed juices are offered by Blue Skies. | |
| flawsomedrinks.com | 2018 | Cardiff, United Kingdom | – | 6 | Brand of juices | |
| soulmatefood.com | 2008 | Liverpool, United Kingdom | – | 8 | Detox juice cleanses are delivered online by Soulmate Food. | |
| purearth.co.uk | 2012 | London, United Kingdom | $970,534 | 7 | Organic juices and beverages are produced and sold by Purearth. | |
| juicemaster.com | 2003 | Aylsham, United Kingdom | – | – | Offers juicing cleanses, retreats, apps, and products for health improvement. |
Detailed competitors of Something Nothing
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Something & Nothing
The website of Something & Nothing (somethingandnothing.co) receives about 9.7K visits a month and ranks #2,271,765 among all websites worldwide, #6,197 in Beverages.
- Monthly visits9.7K
▲ 23.2% vs previous month
- Unique visitors3.5K
per month
- Global rank#2,271,765
among all websites
- Category rank#6,197
Food and Drink · Beverages
- Bounce rate36%
- Pages per visit2.7
- Average visit57 sec
- DevicesDesktop 32% · Mobile 68%
Top companies in Food & Beverage Products & Processing
10 companies that operate in the same segment as Something & Nothing (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 97.26 M | 2,828 | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 |
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Related news about Something & Nothing
Complete news archive for Something Nothing
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Frequently Asked Questions about Something & Nothing
Something & Nothing was founded in 2017 and raised its 1st funding round 3 years after it was founded.
Something & Nothing is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Something & Nothing is a funded company, having raised a total of $11.6M across 4 funding rounds to date. The company's 1st funding round was a Seed of $591.65K, raised on Aug 2020.
Something & Nothing has 9 employees.
Something Nothing was founded in 2017 by co-founders Oliver Dixon and Rupert Pugsley in London, United Kingdom. The company operates as a brand specializing in hibiscus juice within the beverage sector. Production and distribution activities are centered in the UK, with a focus on non-alcoholic drink offerings. The domain somethingandnothing.co serves as the primary online presence for the brands operations.
Something & Nothing's top competitors include innocent, MOJU and Soulmate Food.
Something & Nothing offers Yuzu Soda, Cucumber Soda, and Hibiscus & Rose Soda.
Something & Nothing has 2 investors. Key investors include ACF Investors, and Venrex.
Something & Nothing operates through Modern Contradiction Limited.