About Sonari
Sonari is a Consumer company based in Mumbai (India). Online retailer selling womens lingerie, bras, panties, and sets. It operates on a D2C model. The company has 301 employees. Its website sonari.in draws about 15 thousand monthly visits. Its Indian entity Shalibhadra Creations Private Limited reported revenue of ₹42.69 Cr. Sonari offers products and services including Bridal Lingerie Set, Seamless Bra, and Nylon Panty. Its focus areas include Apparel and Fashion, Intimate Wear and Lingerie. Its competitors include Clovia, Zivame and Shyaway; 3 of its 3 listed competitors have raised funding.
Company details
Sonari operates as an e-commerce platform focused on womens intimate apparel, including bras, panties, and lingerie sets made from materials like nylon and spandex. They provide products for everyday wear and special occasions, such as bridal sets, through direct online sales. The company emphasizes comfort, adjustable features, and various designs, serving customers via their website with options for discounts and shipping. Based in an unspecified location, Sonari caters to individual consumers seeking quality apparel.
- Annual Revenue₹42.69 Cr
FY 2024 · -15% YoY
- Net Profit₹1.99 Cr
FY 2024 · 5% margin
- EBITDA₹4.62 Cr
FY 2024 · 11% margin
- Employee Count301
Associated legal entities of Sonari
Sonari operates through Shalibhadra Creations Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Shalibhadra Creations Private Limited CIN U18202MH2013PTC242502 | Active | 25 Apr 2013 | Mumbai, Maharashtra | ₹42.7 Cr | 301 | 5 | View details |
Products & Services of Sonari
Sonari offers a comprehensive portfolio of products and services, including Bridal Lingerie Set, Seamless Bra, and Nylon Panty.
Set for special occasions with bra and panty made from soft fabrics.
Comfortable everyday bra with adjustable straps and wire-free design.
Low-rise panty offering medium coverage for daily wear.
Apps and channels of Sonari
its YouTube channel Sonari Lingerie has 572 subscribers and 11 videos.
Videos from Sonari
The most watched videos on Sonari's YouTube channel, Sonari Lingerie (572 subscribers). Click a video to play it here.
More on Sonari Lingerie.
Board of directors of Shalibhadra Creations Private Limited (Sonari)
Shalibhadra Creations Private Limited is the primary company behind Sonari. The board of Shalibhadra Creations Private Limited currently have 5 directors; the longest-serving is Bhogilal Kubadia Velji, appointed in 2013. 5 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Bhogilal Kubadia Velji DIN 06532698 | Director | 25 Apr 2013 | 13 yrs 6 mo | Shalibhadra Creations Private Limited |
| Hiren Dhirajlal Kubadia DIN 00709703 | Director | 25 Apr 2013 | 13 yrs 6 mo | Shalibhadra Creations Private Limited |
| Kishore Velji Kubadia DIN 06532124 | Director | 25 Apr 2013 | 13 yrs 6 mo | Shalibhadra Creations Private Limited |
| Dhirajlal Velji Kubadia DIN 00709610 | Director | 25 Apr 2013 | 13 yrs 6 mo | Shalibhadra Creations Private Limited |
| Dipesh Bhogilal Kubadia DIN 00709478 | Director | 25 Apr 2013 | 13 yrs 6 mo | Shalibhadra Creations Private Limited |
Financials of Sonari
Figures of Shalibhadra Creations Private Limited, the primary company behind Sonari, for FY 2024. Revenue was ₹42.69 Cr (-15% year on year). Net profit was ₹1.99 Cr (5% margin). EBITDA was ₹4.62 Cr (11% margin). Revenue has grown at a compounded annual rate of +19% over three years and 0% over five years.
- ₹42.69 CrRevenue · FY 2024 · -15% YoY
- ₹1.99 CrNet profit · 5% margin
- ₹4.62 CrEBITDA · 11% margin
- ₹3.33 CrPaid-up capital
- 301Employees (provident fund records)
- +19%Revenue CAGR, 3 years
- 0%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Shalibhadra Creations Private Limited are on its company page.
Detailed financial statements for Sonari
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Competitors of Sonari
Sonari has 3 listed competitors in our database, 3 of them funded. They include Clovia, Zivame and Shyaway.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| clovia.com | 2012 | Delhi, India | $25.26M | 244 | Innerwear apparel for women is provided via an internet-first brand. | |
| zivame.com | 2011 | Bengaluru, India | $73.99M | 401 | Women's apparel and innerwear are offered via an online-first platform. | |
| shyaway.com | 2015 | Chennai, India | $640,478 | 198 | Multi-category women's fashion apparels are offered via an online platform. |
Detailed competitors of Sonari
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Verified entity values are shown only after access is granted.
Web traffic of Sonari
The website of Sonari (sonari.in) receives about 14.7K visits a month.
- Monthly visits14.7K
▼ 10.3% vs previous month
Websites whose visitors overlap most with Sonari. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| julietindia.com | 100% | 8.4K | #1,756,173 | View details | |
bareessentials.in | bareessentials.in | 96% | #2,625,339 | – | |
| mybraintimates.com | 96% | #706,813 | View details | ||
| lovableindia.in | 91% | 13.5K | #1,858,197 | View details | |
floretonline.in | floretonline.in | 91% | #3,773,278 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Sonari
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle Products
3 companies that operate in the same segment as Sonari (Fashion & Lifestyle Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Jewellery is retailed via stores and an online platform. | 1993 | Thrissur, Kerala, India | USD 3.81 B | 12,530 | ||
Fine jewelry brand | 1994 | Bengaluru, Karnataka, India | USD 6.03 B | 7,331 |
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Frequently Asked Questions about Sonari
Sonari is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Sonari has 301 employees.
The primary company behind Sonari, Shalibhadra Creations Private Limited, reported revenue of ₹42.69 Cr for FY 2024, down 15% year on year.
Sonari operates as an e-commerce platform focused on womens intimate apparel, including bras, panties, and lingerie sets made from materials like nylon and spandex. They provide products for everyday wear and special occasions, such as bridal sets, through direct online sales. The company emphasizes comfort, adjustable features, and various designs, serving customers via their website with options for discounts and shipping. Based in an unspecified location, Sonari caters to individual consumers seeking quality apparel.
Sonari offers Bridal Lingerie Set, Seamless Bra, and Nylon Panty.
Sonari operates through Shalibhadra Creations Private Limited.
The legal entities of Sonari currently have 5 directors, including Bhogilal Kubadia Velji, Hiren Dhirajlal Kubadia, Kishore Velji Kubadia and others.