About Soylent
Soylent is a Consumer company based in Los Angeles (United States) founded in 2012 by Matt Cauble, and was acquired by Starco Brands in February 2023. Soylent is recognized for producing science-backed nutritional products. It operates on a Direct-to-Consumer (D2C) and Subscription Box model. Soylent has raised $72.42 million across 5 funding rounds from investors including Lerer Hippeau, Starco Brands and Seven Seven Six. The company has 22 employees. Its chief executive, as recorded, is Demir Vangelov. Its website soylent.com draws about 127 thousand monthly visits. Soylent offers products and services including Complete Meal Shakes, Complete Meal Powder, Complete Protein, Complete Coffee, and Complete Energy. Its focus areas include Food & Beverage, Nutritional Products and Meal Replacement. Its competitors include Kate Farms, SlimFast and Ample Meal; 2 of its 3 listed competitors have raised funding.
Company details
Soylent is engaged in the development and distribution of nutritional products, including meal replacement shakes, powders, proteins, coffee, and energy drinks. These products are formulated with scientific backing to support health goals such as weight management, fitness, and daily nutrition. The company operates in the food and beverage sector, focusing on plant-based, gluten-free, and sustainable solutions. Additionally, Soylent is committed to social impact through meal donations and sustainable agricultural practices.
- Headquarters Los Angeles, United States
- Employees 22
- Founders Matt Cauble
- Stage Acquired
- SectorsConsumer
- Email••••••••
- Website soylent.com
- Social LinkedIn X Facebook Instagram
- Acquired by Starco Brands (Feb 2023)
- Legal Name Soylent
- Total Equity Funding$72.42M (USD)
in 5 rounds
- Latest Funding Round$50M (USD), Series B
May 2017
- InvestorsLerer Hippeau
& 11 more
- Employee Count22
- Acquired byStarco Brands
(Feb 2023)
Products & Services of Soylent
Soylent offers a comprehensive portfolio of products and services, including Complete Meal Shakes, Complete Meal Powder, Complete Protein, Complete Coffee, and Complete Energy.
Complete meal shakes are formulated for balanced nutrition.
Meal powder is designed for optimal nutritional absorption.
Protein products are developed with scientific backing.
Coffee is crafted as a healthy breakfast alternative.
Energy drinks are made for brain and body fuel.
Funding Insights of Soylent
Soylent has successfully raised a total of $72.42M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $50 million completed in May 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $72.42M
- Total Rounds 5
- Last Round Series B — $50M
- First Round $120,000
(Jun 2012)
- Investors Count 11
All 5 funding rounds of Soylent with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2017 | $50M | Series B | – | Google Ventures | |
| Jan 2015 | $20M | Series A | – | a16z | |
| Oct 2013 | $1.5M | Seed | – | a16z, Lerer Hippeau | |
| Jun 2013 | $800,000 | Seed | – | Y Combinator | – |
| Jun 2012 | $120,000 | Seed | – | Y Combinator | – |
12 investors in total: 10 institutional and 2 angel.
Investors in Soylent
Soylent has secured backing from 12 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Lerer Hippeau, Starco Brands and Seven Seven Six.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Corporate backed venture capital fund investing in multiple sectors | gv.com | Mountain View, United States | ||
Venture capital firm focused on multiple sectors | taocap.com | Marlborough, United States | ||
USA focused VC firm investing in seed and early stage startups | 2010 | lererhippeau.com | New York, United States | |
Venture capital investments in technology sectors are handled by Andreessen Horowitz. | a16z.com | |||
Venture capital investments in technology startups and entrepreneurs. | indexventures.com | |||
Seed and early-stage technology investments are managed by the firm. | initialized.com | San Francisco, United States | ||
Early-stage startups are accelerated via funding and educational programs. | ycombinator.com | Mountain View, United States | ||
A venture capital firm focused on technology startups is operated. | 2005 | alexisohanian.com | Miami, United States | |
AO Alexis Ohanian | Co-founder of Reddit, Initialized Capital, active angel investor in tech startups. | unknown_ba1a38db48a64a08a | ||
HT Harj Taggar | Angel investor, ex-Y Combinator partner, co-founder of Triplebyte, active in tech startups | unknown_2dc924496d8b449eb |
Investor details for Soylent
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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- Round participation
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Verified entity values are shown only after access is granted.
People of Soylent
5 people are tracked at Soylent (3 in leadership, 2 in team); the tracked headcount is 22.
| Name | Role | Group |
|---|---|---|
Matt Cauble | Co-Founder | Leadership |
Demir Vangelov | CEO | Leadership |
Graham Chronister | Sr. Director, Sales - National Accounts | Leadership |
Lindsay Glaser | Sales Operations Specialist | Team |
Ross Sklar | Acquisition | Team |
Complete people profiles for Soylent
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Soylent
4 dated milestones of Soylent across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Soylent is founded.
- Funding First funding round of $120K.
- Funding Latest funding round, Series B, of $50.0M.
- Exit Acquired by Starco Brands.
Competitors of Soylent
Soylent has 3 listed competitors in our database, 2 of them funded. They include Kate Farms, SlimFast and Ample Meal.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| katefarms.com | 2012 | Santa Barbara, United States | $182.87M | 188 | Plant-based nutrition drinks are manufactured and retailed by Kate Farms. | |
| slimfast.com | 2010 | Englewood Cliffs, United States | Weight-management meal replacement products and plans are provided. | |||
| amplemeal.com | 2015 | San Francisco, United States | $4.34M | 3 | Nutritional drink that can act as a substitute for meals |
Detailed competitors of Soylent
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Soylent
The website of Soylent (soylent.com) receives about 126.8K visits a month.
- Monthly visits126.8K
▲ 1.1% vs previous month
Websites whose visitors overlap most with Soylent. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| twitch.tv | 100% | 1.1B | #44 | View details | |
forums.d2jsp.org | forums.d2jsp.org | 66% | – | ||
| drinkctrl.com | 64% | 34.4K | #746,635 | View details | |
| huel.com | 64% | 2.6M | #28,879 | View details |
Top companies in Food & Beverage Platforms
3 companies that operate in the same segment as Soylent (Food & Beverage Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 | |
Restaurant operations are managed via a cloud-based platform. | 2011 | Boston, Massachusetts, United States | USD 900 M | USD 6.15 B | 8,021 |
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Related news about Soylent
Complete news archive for Soylent
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Frequently Asked Questions about Soylent
Soylent was founded in 2012.
Soylent is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Demir Vangelov is the CEO of Soylent, as recorded in our data.
Soylent is a funded company, having raised a total of $72.42M across 5 funding rounds to date. The company's 1st funding round was a Seed of $120K, raised on Jun 2012.
Soylent has 22 employees.
Soylent is engaged in the development and distribution of nutritional products, including meal replacement shakes, powders, proteins, coffee, and energy drinks. These products are formulated with scientific backing to support health goals such as weight management, fitness, and daily nutrition. The company operates in the food and beverage sector, focusing on plant-based, gluten-free, and sustainable solutions. Additionally, Soylent is committed to social impact through meal donations and sustainable agricultural practices.
Soylent's top competitors include Kate Farms, Ample Meal and SlimFast.
Soylent offers Complete Meal Shakes, Complete Meal Powder, Complete Protein, Complete Coffee, and Complete Energy.
Soylent has 12 investors. Key investors include Lerer Hippeau, Starco Brands, Seven Seven Six, Google Ventures, and Tao Capital Partners.
Soylent operates through Soylent.
Yes. Soylent was acquired by Starco Brands in February 2023.
The website of Soylent receives about 127 thousand visits a month.