About Spanx
Spanx is a company based in Atlanta (United States) founded in 2000 by Sara Blakely was acquired by Blackstone in October 2021. The company has 187 employees. Spanx offers products and services including Stretch Twill, Activewear, and Intimates. Spanx operates in a competitive market with competitors including ThirdLove, Adore Me, Skims, MeUndies and Savage X Fenty, among others.
- Headquarter Atlanta, United States
- Employees 187
- Founders Sara Blakely
- Stage Unicorn
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Phone•••• ••••
- Website spanx.com
- Social LinkedIn X
- Acquired by Blackstone (Oct 2021)
- InvestorsBlackstone
& 5 more
- Employee Count187
- Acquired byBlackstone
(Oct 2021)
Products & Services of Spanx
Spanx offers a comprehensive portfolio of products and services, including Stretch Twill, Activewear, and Intimates.
Clothing with 360-degree smoothing panel for gentle compression and stretch.
Performance clothing designed for comfort and everyday activities.
Supportive undergarments focused on fit and body enhancement.
Funding Insights of Spanx
- Total Rounds 1
- Investors Count 5
All 1 funding rounds of Spanx with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2021 | – | Angel Round | $1.2B | Oprah Winfrey, Reese Witherspoon |
| Date | Valuation | Stage |
|---|---|---|
| Nov 2021 | $1.2B | •••••••• |
Last known valuation $1.2B (Nov 2021). 6 investors in total: 3 institutional and 3 angel.
Investors in Spanx
Spanx has secured backing from 6 investors, including angel and venture fund investors. Prominent investors backing the company include Blackstone, Oprah Winfrey and Reese Witherspoon.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm investing in consumer sectors | – | g9.ventures | New York, United States | |
Early-stage healthy living brands are funded by Able Partners. | – | ablepartners.nyc | New York, United States | |
Diversified investment management is provided across multiple asset classes. | 1985 | blackstone.com | New York, United States | |
OW Oprah Winfrey | - | – | unknown_b421096fac92453a8 | - |
RW Reese Witherspoon | - | – | unknown_5357fbab77f845ce9 | - |
WW Whitney Wolfe Herd | Founder of Bumble, billionaire entrepreneur, active angel investor in women-led startups | – | unknown_b8a9552ef83b4b80a | - |
Investor details for Spanx
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Spanx
124 people are tracked at Spanx (40 in leadership, 84 in team); the tracked headcount is 187.
| Name | Role | Group |
|---|---|---|
Sara Blakely | Founder | Leadership |
Caroline Whitton | Chief Growth & Digital Officer | Leadership |
Loann Davis | VP Of Technical Design | Leadership |
Joshua Jacobs | CFO | Leadership |
Jazmin C. | Director Of Strategy & Materials Operations | Leadership |
Janet Medina | Vice President Of Production | Leadership |
Joanne Ross-MacLeod | Director Intimates Materials Research & Development | Leadership |
Lisa Greenwald | Chief Product Officer | Leadership |
Vivian Lee | Director Of Technical Design, Apparel & Active | Leadership |
Cliff Countryman | Vice President Of Digital Analytics | Leadership |
Jeetendra Shelatkar | Director QA And Compliance | Leadership |
Merritt Shwedel | Chief Operating Officer | Leadership |
Pascale Gueracague | Chief Design Officer | Leadership |
Kiana Miree | Chief Merchandising Officer | Leadership |
Alana Hess | Senior Director, Digital Transformation & Personalization | Leadership |
John Nowell | Director Of Engineering And Product Testing | Leadership |
Brenda Armendariz | Photo & Video Production Director | Leadership |
Sarat Ramayya | Chief Information Officer | Leadership |
Alisa Cassely | Director, Talent | Leadership |
Bethany Young | Vice President Of Design | Leadership |
104 more people are available in the full profile.
Complete people profiles for Spanx
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Spanx
4 dated milestones of Spanx across 21 years, from founding to its latest funding, stage changes and deals.
- Founded Spanx is founded.
- Exit Acquired by Blackstone.
- Funding First funding round.
- Milestone Reaches Unicorn status.
Competitors of Spanx
Spanx operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as ThirdLove, Adore Me, Skims, MeUndies and Savage X Fenty, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| thirdlove.com | 2012 | San Francisco, United States | $98.6M | 146 | Internet-first brand of innerwear for women | |
| adoreme.com | 2011 | New York, United States | $11.5M | 167 | Women's intimates are provided through an internet-first, vertically integrated model. | |
| skims.com | 2019 | Culver, United States | $664M | 159 | Internet-first brand offers inner wears for men and woman | |
| meundies.com | 2010 | Los Angeles, United States | $47.17M | 82 | Internet-first brand of inner wear for both men and women | |
| savagex.com | 2017 | El Segundo, United States | $290M | – | Internet first brand of innerwear for men and women | |
| trueandco.com | 2012 | San Francisco, United States | $6M | – | Online bra fitting and shopping are enabled via proprietary technology. | |
| honeylove.com | 2002 | San Francisco, United States | $13.15M | 4 | Women's inner-wear is provided online by Honeylove brand. | |
| shopcuup.com | 2018 | New York, United States | $18M | – | Innerwear for women is provided via an online-first brand. |
Detailed competitors of Spanx
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Spanx
The website of Spanx (spanx.com) receives about 3.2M visits a month and ranks #11,600 among all websites worldwide, #525 in Fashion and Apparel.
- Monthly visits3.2M
▲ 2.9% vs previous month
- Unique visitors1.7M
per month
- Global rank#11,600
among all websites
- Category rank#525
Lifestyle · Fashion and Apparel
- Bounce rate46%
- Pages per visit8.5
- Average visit4 min 58 sec
- DevicesDesktop 24% · Mobile 76%
Websites whose visitors overlap most with Spanx. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| zappos.com | 100% | 20.7M | #1,928 | View details | |
| victoriassecret.com | 98% | 33.4M | #590 | View details | |
| barenecessities.com | 95% | 1.3M | #31,763 | View details | |
| honeylove.com | 87% | 1.5M | #30,661 | View details | |
| anntaylor.com | 87% | 6.6M | #6,747 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Spanx
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Spanx
Complete news archive for Spanx
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Spanx
10 companies that operate in the same segment as Spanx (Retail Stores & Chains), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Home improvement products and services are retailed by Lowe's. | 1946 | Mooresville, North Carolina, United States | – | USD 86.29 B | 270,000 | |
Office supplies and business products are distributed online to companies. | 1986 | Framingham, Massachusetts, United States | – | – | 13,447 | |
Pet foods, products, and care services are provided by PetSmart. | 1987 | Phoenix, Arizona, United States | USD 23.3 M | – | – | |
Multi-format offline retail is operated in India. | 1997 | Mumbai, Maharashtra, India | USD 3.41 B | USD 280.87 K | 32 | |
Grocery products are retailed through a nationwide chain of stores. | 1883 | Cincinnati, Ohio, United States | – | – | – | |
Internet first brand of fashion apparel wear for men and women | 1975 | Arteixo, A Coruna, Spain | – | USD 308.1 M | 1,454 | |
Retailer offering wide array of perfumes | 1910 | Dusseldorf, North Rhine-westphalia, Germany | USD 259.43 M | – | – | |
Groceries, essentials, clothing, and electronics are retailed nationwide. | 1962 | Minneapolis, Minnesota, United States | – | USD 104.78 B | 440,000 | |
Hypermarkets and retail stores are operated globally by Carrefour. | 1959 | Massy, France | – | USD 98.74 B | 324,750 | |
Fashion apparel, shoes, and accessories are retailed nationwide. | 1901 | Seattle, Washington, United States | – | – | – |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Spanx
Spanx was founded in 2000 and raised its 1st funding round 21 years after it was founded.
Spanx is headquartered in Atlanta, United States. It is registered at Atlanta, Georgia, United States.
Spanx has 187 employees.
Spanx was founded in 2000 in Atlanta, United States, as a manufacturer of undergarments including bras, shapewear, hosiery, and leggings for both men and women. Products are distributed through online and offline channels in over 50 countries, with company-owned stores operating across the USA. The brand focuses on apparel solutions within the fashion sector, emphasizing accessibility and variety in its catalog.
Spanx offers Stretch Twill, Activewear, and Intimates.
Spanx has 6 investors. Key investors include Blackstone, Oprah Winfrey, Reese Witherspoon, Whitney Wolfe Herd, and G9 Ventures.
The valuation of Spanx is $1.2B as of Nov 2021.
Yes. Spanx was acquired by Blackstone in October 2021.
The website of Spanx receives about 3.2 million visits a month and ranks #11,600 among all websites worldwide.