About St Frock
St Frock is a Retail company based in Ultimo (Australia) founded in 2005 by Sandradee Makejev. Online retailer selling womens dresses, tops, bottoms, accessories, and workwear. It operates on a B2C and D2C model in Retail and Consumer sectors. Its chief executive, as recorded, is Sandradee Makejev. Its website stfrock.com.au draws about 821 thousand monthly visits. St Frock offers products and services including Dresses, Tops, Accessories, and Pants and Denim. Its focus areas include Apparel Retail, Clothing, Women's Fashion and Accessories Retail. Its competitors include THE ICONIC, SurfStitch and White Fox Boutique; 1 of its 3 listed competitors has raised funding.
Company details
St Frock operates as an online platform for womens fashion, offering a variety of clothing items like dresses, tops, pants, and accessories. Launched in 2010 from Bondi Beach Markets in Australia, it caters to casual, party, and workwear needs through e-commerce. Customers can browse categories, make purchases, and enjoy options like fast delivery and returns, targeting women seeking stylish apparel worldwide.
- Headquarters Ultimo, Australia
- Founders Sandradee Makejev
- SectorsRetailConsumer
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Website stfrock.com.au
- Social X Facebook Instagram YouTube
Products & Services of St Frock
St Frock offers a comprehensive portfolio of products and services, including Dresses, Tops, Accessories, and Pants and Denim.
Variety of dresses for casual, party, and work occasions
Casual and workwear tops in various styles and colors
Jewellery, bags, and belts for complementary outfits
Range of pants including jeans for everyday wear
Apps and channels of St Frock
its YouTube channel St Frock has 300 subscribers and 30 videos.
Videos from St Frock
The most watched videos on St Frock's YouTube channel, St Frock (300 subscribers). Click a video to play it here.
More on St Frock.
People of St Frock
1 people are tracked at St Frock (1 in leadership).
| Name | Role | Group |
|---|---|---|
Sandradee Makejev | Founder, CEO | Leadership |
Complete people profiles for St Frock
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- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Competitors of St Frock
St Frock has 3 listed competitors in our database, 1 of them funded. They include THE ICONIC, SurfStitch and White Fox Boutique.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| theiconic.com.au | 2011 | Sydney, Australia | $92M | Online retailer of apparels and accessories for men, women and kids | ||
| surfstitch.com | 2008 | Broadbeach, Australia | Online retailer of multi-category fashion products for men, women & kids | |||
| whitefoxboutique.com | 2013 | Newtown, Australia | Operates an e-commerce store specializing in multi-category fashion products for women. |
Detailed competitors of St Frock
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of St Frock
The website of St Frock (stfrock.com.au) receives about 821.3K visits a month and ranks #51,121 among all websites worldwide, #2,516 in Fashion and Apparel.
- Monthly visits821.3K
▼ 8.7% vs previous month
- Unique visitors239.3K
per month
- Global rank#51,121
among all websites
- Category rank#2,516
Lifestyle · Fashion and Apparel
- Bounce rate39%
- Pages per visit4.7
- Average visit4 min 27 sec
- DevicesDesktop 10% · Mobile 90%
Websites whose visitors overlap most with St Frock. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| camilla.com | 95% | 274.7K | #90,113 | View details | |
| rebeccavallance.com | 88% | 87K | View details | ||
| glamcorner.com.au | 81% | 75K | #304,360 | View details | |
| treeoflife.com.au | 81% | 230.2K | #135,237 | View details | |
| ivalo.com | 75% | 38.6K | #523,900 | View details |
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Frequently Asked Questions about St Frock
St Frock was founded in 2005.
St Frock is headquartered in Ultimo, Australia. It is registered at Ultimo, New South Wales, Australia.
Sandradee Makejev is the CEO of St Frock, as recorded in our data. They have also founded this company.
St Frock operates as an online platform for womens fashion, offering a variety of clothing items like dresses, tops, pants, and accessories. Launched in 2010 from Bondi Beach Markets in Australia, it caters to casual, party, and workwear needs through e-commerce. Customers can browse categories, make purchases, and enjoy options like fast delivery and returns, targeting women seeking stylish apparel worldwide.
St Frock's top competitors include THE ICONIC, SurfStitch and White Fox Boutique.
St Frock offers Dresses, Tops, Accessories, and Pants and Denim.
The website of St Frock receives about 821 thousand visits a month and ranks #51,121 among all websites worldwide.