About Stance
Stance is a Retail company based in San Clemente (United States) founded in 2009 by John Wilson, Aaron Hennings, and Rick Alden, and was acquired by Marquee Brands in November 2025. Stance is recognized for selling socks, underwear, and apparel. It operates on a Direct-to-Consumer (D2C) and Subscription Box model. Stance has raised $130.54 million across 7 funding rounds from investors including Kleiner Perkins, Mercato Partners and Marquee Brands. Its website stance.com draws about 475 thousand monthly visits. Stance offers products and services including Socks, Underwear, and Apparel. Its focus areas include Consumer Goods, Apparel and Footwear and Accessories. Its legal entity is STANCE, INC. Its competitors include Bombas, Pacas, PRO Compression, ComradSocks and Gekks and 2 more; 3 of its 7 listed competitors have raised funding.
Company details
Stance is engaged in the retail of socks, underwear, and apparel for men, women, and kids. Products are categorized into various styles, heights, and activities such as athletic and performance wear. The company is known for collaborations and seasonal offerings like Halloween collections. Solutions are provided through an online platform with subscription options and bundle deals. The focus is placed on direct-to-consumer sales within the apparel sector.
- Headquarters San Clemente, United States
- Founders John Wilson, Aaron Hennings, Rick Alden
- Stage Acquired
- SectorsRetail
- Website category Sports
- Email••••••••
- Phone•••• ••••
- Website stance.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Marquee Brands (Nov 2025)
- Legal Name Stance, Inc.
- Total Equity Funding$130.54M (USD)
in 7 rounds
- Latest Funding Round$30M (USD), Series D
Apr 2016
- InvestorsKleiner Perkins
& 6 more
- Acquired byMarquee Brands
(Nov 2025)
Products & Services of Stance
Stance offers a comprehensive portfolio of products and services, including Socks, Underwear, and Apparel.
Socks are offered in various styles and heights.
Underwear is provided for men, women, and kids.
Apparel includes shirts, hoodies, pants, and jackets.
Apps and channels of Stance
its YouTube channel Stance has 11.3K subscribers and 30 videos.
Videos from Stance
The most watched videos on Stance's YouTube channel, Stance (11.3K subscribers). Click a video to play it here.
More on Stance.
Funding Insights of Stance
Stance has successfully raised a total of $130.54M across 7 strategic funding rounds. The most recent funding activity was a Series D round of $30 million completed in April 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $130.54M
- Total Rounds 7
- Last Round Series D — $30M
- First Round $3.23M
(Apr 2011)
- Investors Count 6
All 7 funding rounds of Stance with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2016 | $30M | Series D | – | Mercato Partners | |
| Mar 2015 | $61.29M | Series C | – | August Capital, Mercato Partners | – |
| May 2014 | $25.97M | Series B | – | – | – |
| Aug 2013 | $2.2M | Series A | – | – | – |
| Dec 2012 | $2.44M | Series A | – | – | – |
| Jul 2011 | $5.41M | Series A | – | – | – |
| Apr 2011 | $3.23M | Seed | – | – | – |
7 investors in total: 7 institutional.
Investors in Stance
Stance has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Kleiner Perkins, Mercato Partners and Marquee Brands.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth-stage investments in consumer tech are managed. | 2007 | mercatopartners.com | Cottonwood Heights, United States | |
Venture capital is invested personally in fewer enterprises, with support provided for building game-changing businesses. | – | augustcap.com | - | |
Early-stage venture capital firm investing in AI, healthcare, and tech sectors. | – | menlovc.com | - | |
Venture capital firm investing in early-stage tech startups | 1972 | kleinerperkins.com | Menlo Park, United States | |
Early-stage investments are directed toward disruptive technologies and innovations. | – | acme.vc | San Francisco, United States | |
Venture capital firm investing in early stage startups | – | shasta.vc | Portola Valley, United States | |
Internet first brand of casual apparel for men and women | 1939 | marqueebrands.com | New York, United States |
Investor details for Stance
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Stance
23 people are tracked at Stance (10 in leadership, 13 in team).
| Name | Role | Group |
|---|---|---|
John Wilson | Co-Founder | Leadership |
Aaron Hennings | Co-Founder | Leadership |
Rick Alden | Co-Founder | Leadership |
Domonique Checkwood | VP, Sales US Wholesale | Leadership |
Albert Rosario Jr. | VP, Business Development | Leadership |
Matt Beck | U.s. Director Of Wholesale | Leadership |
Jordan Mead | Managing Sales Rep | Leadership |
Albie Rosario | Vice President Of Business Development | Leadership |
William Jameson | Senior Director Of Business Development | Leadership |
Eduardo Queiroz dos Santos | Director OF International Operations & Latam Sales | Leadership |
Clarke Miyasaki | EVP Business Development | Team |
Thorsten Hess | Area Sales Key Account Management | Team |
Sean Pearsall | Mid Atlantic Territory Manager | Team |
Christina Garcia | Sales Lead | Team |
Benjamin Hall | MW Sales | Team |
Cheri McVey | Manager Of Supply Planning & Production | Team |
Jennifer Zweig | Outside Sales Representative | Team |
Elliot McCallister | Regional Sales Representative | Team |
Tom Crowe | Principal Representative | Team |
Addison Hugron | Sr. National Wholesale Resource Manager | Team |
3 more people are available in the full profile.
Complete people profiles for Stance
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Stance
4 dated milestones of Stance across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Stance is founded.
- Funding First funding round of $3.2M.
- Funding Latest funding round, Series D, of $30.0M.
- Exit Acquired by Marquee Brands.
Competitors of Stance
Stance has 7 listed competitors in our database, 3 of them funded. They include Bombas, Pacas, PRO Compression, ComradSocks and Gekks, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bombas.com | 2013 | New York, United States | $252.42M | – | Socks are offered online by Bombas as an internet-first brand. | |
| pacas.us | 1998 | Chicago, United States | $8M | – | Internet first brand offering socks for men, women and kids | |
| procompression.com | 2010 | Carlsbad, United States | – | – | Internet-first brand of sports gears | |
| comradsocks.com | 2018 | Venice, United States | – | – | Sells compression socks online for health benefits and daily wear. | |
| mygekks.com | 2013 | Chicago, United States | $1.02M | – | Internet first brand of no-show socks | |
| silkysocks.com | 2009 | California, United States | – | – | Operates a direct-to-consumer brand offering multi-category fashion products. | |
| treasuresocks.com | 2016 | Lynnfield, United States | – | – | Provider of socks with compartments for keeping allergy medicine, retainer, ID, keys or money |
Detailed competitors of Stance
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Stance
The website of Stance (stance.com) receives about 474.7K visits a month and ranks #51,239 among all websites worldwide, #1,626 in Sports.
- Monthly visits474.7K
▼ 34.4% vs previous month
- Unique visitors331.7K
per month
- Global rank#51,239
among all websites
- Category rank#1,626
Sports · Sports
- Bounce rate43%
- Pages per visit6.1
- Average visit2 min 38 sec
- DevicesDesktop 28% · Mobile 72%
Websites whose visitors overlap most with Stance. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
shop.ccs.com | shop.ccs.com | 100% | – | #56,854 | – |
| lakai.com | 97% | – | #294,551 | View details | |
| rei.com | 82% | – | #1,699 | View details | |
| the-house.com | 82% | 352.5K | #73,157 | View details | |
| feetures.com | 81% | 201.5K | #96,548 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Stance
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
10 companies that operate in the same segment as Stance (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 719 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Vilnius County, Lithuania | USD 872.04 M | USD 2 M | 4,595 | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Stance
Complete news archive for Stance
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Stance
Stance was founded in 2009 and raised its 1st funding round 2 years after it was founded.
Stance is headquartered in San Clemente, United States. It is registered at San Clemente, California, United States.
Stance is a funded company, having raised a total of $130.54M across 7 funding rounds to date. The company's 1st funding round was a Seed of $3.23M, raised on Apr 2011.
Stance is engaged in the retail of socks, underwear, and apparel for men, women, and kids. Products are categorized into various styles, heights, and activities such as athletic and performance wear. The company is known for collaborations and seasonal offerings like Halloween collections. Solutions are provided through an online platform with subscription options and bundle deals. The focus is placed on direct-to-consumer sales within the apparel sector.
Stance's top competitors include Bombas, Pacas and PRO Compression.
Stance offers Socks, Underwear, and Apparel.
Stance has 7 investors. Key investors include Kleiner Perkins, Mercato Partners, Marquee Brands, August Capital, and Menlo Ventures.
Stance operates through Stance, Inc..
Yes. Stance was acquired by Marquee Brands in November 2025.
The website of Stance receives about 475 thousand visits a month and ranks #51,239 among all websites worldwide.