About Stance
Stance is a company based in San Clemente (United States) founded in 2009 by John Wilson, Aaron Hennings, and Rick Alden was acquired by Marquee Brands in November 2025. It operates as a Direct-to-Consumer (D2C), and Subscription Box. Stance has raised $130.54 million across 7 funding rounds from investors including Kleiner Perkins, Mercato Partners and Marquee Brands. Stance offers products and services including Socks, Underwear, and Apparel. Stance operates in a competitive market with competitors including Bombas, Pacas, PRO Compression, ComradSocks and Gekks, among others.
- Headquarter San Clemente, United States
- Founders John Wilson, Aaron Hennings, Rick Alden
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Sectors
Retail
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Stance, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$130.54 M (USD)
in 7 rounds
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Latest Funding Round
$30 M (USD), Series D
Apr 28, 2016
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Investors
Kleiner Perkins
& 6 more
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Employee Count
Employee Count
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Acquired by
Marquee Brands
(Nov 19, 2025)
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Products & Services of Stance
Stance offers a comprehensive portfolio of products and services, including Socks, Underwear, and Apparel. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Socks are offered in various styles and heights.
Underwear is provided for men, women, and kids.
Apparel includes shirts, hoodies, pants, and jackets.
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Funding Insights of Stance
Stance has successfully raised a total of $130.54M across 7 strategic funding rounds. The most recent funding activity was a Series D round of $30 million completed in April 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 7
- Last Round Series D — $30.0M
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First Round
First Round
(29 Apr 2011)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2016 | Amount | Series D - Stance | Valuation | Mercato Partners | |
| Mar, 2015 | Amount | Series C - Stance | Valuation | August Capital , Mercato Partners |
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| May, 2014 | Amount | Series B - Stance | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Stance
Stance has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Kleiner Perkins, Mercato Partners and Marquee Brands. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Growth-stage investments in consumer tech are managed.
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Founded Year | Domain | Location | |
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Venture capital is invested personally in fewer enterprises, with support provided for building game-changing businesses.
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Founded Year | Domain | Location | |
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Early-stage venture capital firm investing in AI, healthcare, and tech sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Stance
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Stance
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Stance Comparisons
Competitors of Stance
Stance operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bombas, Pacas, PRO Compression, ComradSocks and Gekks, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Socks are offered online by Bombas as an internet-first brand.
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| domain | founded_year | HQ Location |
Internet first brand offering socks for men, women and kids
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| domain | founded_year | HQ Location |
Internet-first brand of sports gears
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| domain | founded_year | HQ Location |
Sells compression socks online for health benefits and daily wear.
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| domain | founded_year | HQ Location |
Internet first brand of no-show socks
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Stance
Frequently Asked Questions about Stance
When was Stance founded?
Stance was founded in 2009 and raised its 1st funding round 2 years after it was founded.
Where is Stance located?
Stance is headquartered in San Clemente, United States. It is registered at San Clemente, California, United States.
Is Stance a funded company?
Stance is a funded company, having raised a total of $130.54M across 7 funding rounds to date. The company's 1st funding round was a Series B of $25.97M, raised on Apr 29, 2011.
What does Stance do?
Stance is engaged in the retail of socks, underwear, and apparel for men, women, and kids. Products are categorized into various styles, heights, and activities such as athletic and performance wear. The company is known for collaborations and seasonal offerings like Halloween collections. Solutions are provided through an online platform with subscription options and bundle deals. The focus is placed on direct-to-consumer sales within the apparel sector.
Who are the top competitors of Stance?
Stance's top competitors include Bombas, Pacas and PRO Compression.
What products or services does Stance offer?
Stance offers Socks, Underwear, and Apparel.
Who are Stance's investors?
Stance has 7 investors. Key investors include Kleiner Perkins, Mercato Partners, Marquee Brands, August Capital, and Menlo Ventures.
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