About SteadyPay
SteadyPay is a Financial Services company based in London (United Kingdom) founded in 2017 by Victor Pawley. It operates as an income share financing loans are provided via an online marketplace. It operates in the Financial Services and Technology sectors. SteadyPay has raised $11.77 million across 4 funding rounds from investors including Salica Investments, N1 Investment Company and Future Fund. Its website steadypay.co draws about 57 thousand monthly visits. SteadyPay offers products and services including CashWave, Credit Builder, and TopUp. Its focus areas include Gig Economy, Freelancer IT, Financial Solutions and Lending Solutions. Its legal entity is STEADYPAY LIMITED.
Company details
SteadyPay was founded in 2017 in London, United Kingdom. An online marketplace for income share financing is operated, where loans are extended to consumers based on periodic income levels. Assistance is offered for months with reduced salaries, and credit score-building features are included. The platforms application is accessible on Android and iOS devices, serving users in the fintech sector.
- Headquarters London, United Kingdom
- Founders Victor Pawley
- SectorsFinancial ServicesTechnology
- Website category Finance · Financial Planning and Management
- Email••••••••
- Website steadypay.co
- Social LinkedIn Facebook Instagram
- Legal Name Steadypay Limited
- Date of Incorporation 06 Apr, 2017
- Jurisdiction LONDON, UNITED KINGDOM
- Total Equity Funding$11.77M (USD)
in 4 rounds
- Latest Funding Round$3M (USD), Series A
Mar 2023
- InvestorsSalica Investments
& 5 more
Products & Services of SteadyPay
SteadyPay offers a comprehensive portfolio of products and services, including CashWave, Credit Builder, and TopUp.
Short-term loan up to £300 with no interest via subscription.
Tool to enhance credit scores through payment history.
Advances money for fluctuating income to maintain stability.
Apps and channels of SteadyPay
SteadyPay publishes 1 mobile app with over 100K+ downloads.
Funding Insights of SteadyPay
SteadyPay has successfully raised a total of $11.77M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $3 million completed in March 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $11.77M
- Total Rounds 4
- Last Round Series A — $3M
- First Round $3.77M
(Jan 2020)
- Investors Count 6
All 4 funding rounds of SteadyPay with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2023 | $3M | Series A | – | N1 Fund, Ascension | |
| Mar 2022 | $5M | Series A | – | Digital Horizon | |
| Jan 2020 | $3.77M | Seed | – | Fair By Design, Salica Investments | – |
| Jan 2020 | – | Debt – Conventional | – | – | – |
6 investors in total: 6 institutional.
Investors in SteadyPay
SteadyPay has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Salica Investments, N1 Investment Company and Future Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
N1 Investment Company is engaged in funding and building startups. | – | n1.fund | - | |
Ascension is recognized as a venture capital firm focused on early-stage tech investments. | – | ascension.vc | London, United Kingdom | |
Venture capital firm focused on fintech, edtech, and SaaS sectors | – | digitalhorizon.com | London, United Kingdom | |
Investment services in finance, healthcare, sustainability, and productivity sectors. | 2011 | salicainvestments.com | London, United Kingdom | |
A government scheme is offered to support innovative UK companies. | – | thefuturefund.co.uk | United Kingdom | |
Fair By Design is focused on eliminating the poverty premium. | – | fairbydesign.com | London, United Kingdom |
Investor details for SteadyPay
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
People of SteadyPay
7 people are tracked at SteadyPay (5 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Victor Pawley | Founder | Leadership |
Violeta Filip | Head of CX | Leadership |
Max M. | CFO/COO | Leadership |
Alan Vaksman | Director | Leadership |
John Downie | CEO & Founder | Leadership |
Michael Kyriakides | Strategic Partnerships Manager Lending-as-a-Service (LaaS) | Team |
Florin Dimian | Tier 2 Support Specialist | Team |
Complete people profiles for SteadyPay
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Verified entity values are shown only after access is granted.
Timeline of SteadyPay
3 dated milestones of SteadyPay across 6 years, from founding to its latest funding, stage changes and deals.
- Founded SteadyPay is founded.
- Funding First funding round of $3.8M.
- Funding Latest funding round, Series A, of $3.0M.
Web traffic of SteadyPay
The website of SteadyPay (steadypay.co) receives about 57.2K visits a month and ranks #738,931 among all websites worldwide, #8,203 in Financial Planning and Management.
- Monthly visits57.2K
▲ 13.5% vs previous month
- Unique visitors20K
per month
- Global rank#738,931
among all websites
- Category rank#8,203
Finance · Financial Planning and Management
- Bounce rate77%
- Pages per visit1.5
- Average visit29 sec
- DevicesDesktop 7% · Mobile 93%
Websites whose visitors overlap most with SteadyPay. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| fairfinance.org.uk | 100% | 82.2K | #333,580 | View details | |
| evolutionmoney.co.uk | 97% | – | #961,292 | View details | |
| choosewisely.co.uk | 80% | – | #399,035 | View details | |
| v12retailfinance.com | 78% | 107.6K | #417,650 | View details | |
cliftonpf.co.uk | cliftonpf.co.uk | 76% | – | #766,421 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for SteadyPay
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Alternative Lending
10 companies that operate in the same segment as SteadyPay (Alternative Lending), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Payment acceptance and processing solutions provider for businesses | 2018 | Gurugram, Haryana, India | USD 589.25 M | USD 179.52 M | 3,670 | |
A peer-to-peer marketplace for business loans is operated and developed. | 2010 | London, England, United Kingdom | USD 372.67 M | USD 299.61 M | 860 | |
Diversified loans are provided via an AI-enabled online marketplace. | 2012 | Palo Alto, California, United States | USD 128.65 M | USD 1.04 B | 1,190 | |
Various consumer loans and financial services are offered online. | 2011 | San Francisco, California, United States | USD 3.04 B | USD 4.77 B | 6,843 | |
Technology platform for real estate transactions and mortgages is provided. | 2014 | Gurugram, Haryana, India | USD 97.98 M | USD 28.9 M | 9,619 | |
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | 4,683 | |
Financial services are provided, specializing in personal and business loans. | 2016 | Mumbai, Maharashtra, India | USD 320.39 M | USD 106.45 M | 2,161 | |
Credit score checking and comparison platform for financial products | 2007 | San Francisco, California, United States | USD 869.77 M | – | 1,487 | |
Financial benefits platform for on-demand pay is provided to employees. | 2018 | London, England, United Kingdom | USD 133.02 M | – | – | |
Payflow is recognized as a financial wellness application for employees. | 2020 | Alcobendas, Comunidad De Madrid, Spain | USD 58.23 M | – | – |
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Related news about Steadypay
Complete news archive for SteadyPay
Full article history, source details, and older brand coverage require an active premium plan.
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Frequently Asked Questions about SteadyPay
SteadyPay was founded in 2017 and raised its 1st funding round 3 years after it was founded.
SteadyPay is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
SteadyPay is a funded company, having raised a total of $11.77M across 4 funding rounds to date. The company's 1st funding round was a Seed of $3.77M, raised on Jan 2020.
SteadyPay was founded in 2017 in London, United Kingdom. An online marketplace for income share financing is operated, where loans are extended to consumers based on periodic income levels. Assistance is offered for months with reduced salaries, and credit score-building features are included. The platforms application is accessible on Android and iOS devices, serving users in the fintech sector.
SteadyPay offers CashWave, Credit Builder, and TopUp.
SteadyPay has 6 investors. Key investors include Salica Investments, N1 Investment Company, Future Fund, Ascension, and Digital Horizon.
SteadyPay operates through Steadypay Limited.
Yes. SteadyPay publishes SteadyPay - Smart Money Loans, with over 100,000 downloads.