About Steer Automotive Group
Steer Automotive Group is a Transportation, Automotive & Logistics company based in Birmingham (United Kingdom) founded in 2003, and was acquired by Oakley Capital Investments in December 2023. Car repair services are provided across the United Kingdom. Steer Automotive Group has completed 18 acquisitions, including AW Accident Repair, Apollo Motor Group and Balgores. Its website steer.co.uk draws about 22 thousand monthly visits. Steer Automotive Group offers products and services including Accident Repair, Alloy Wheel Repair, Paintless Dent Removal, Fitting Parking Sensors, and Air Conditioning Services. Its focus areas include Auto, Auto Retail & Aftersales, Repair & Maintenance and Repair Shops. Its legal entity is STEER AUTOMOTIVE GROUP LIMITED. Its competitors include Belron, Kwik Fit and Fixter; 2 of its 3 listed competitors have raised funding.
Company details
Steer Automotive Group was established in 2003 and is based in Birmingham, United Kingdom. Automotive repair services are offered by the company, encompassing maintenance and repair for various vehicle types. Operations are centered in the UK automotive sector, with a focus on efficient service delivery to local customers. The groups domain, steer.co.uk, supports online access to these services, ensuring coverage in the regional market.
- Headquarters Birmingham, United Kingdom
- Stage Acquired
- SectorsTransportation, Automotive & Logistics
- Website category Business and Consumer Services · Shipping and Logistics
- Email••••••••
- Phone•••• ••••
- Website steer.co.uk
- Social LinkedIn Facebook YouTube
- Acquired by Oakley Capital Investments (Dec 2023)
- Legal Name Steer Automotive Group Limited
- Date of Incorporation 04 Oct, 2012
- Jurisdiction AYLESBURY, BUCKINGHAMSHIRE, ENGLAND
- InvestorsOakley Capital Investments
& 2 more
- Investments & AcquisitionsAW Accident Repair
& 17 more
- Acquired byOakley Capital Investments
(Dec 2023)
Products & Services of Steer Automotive Group
Steer Automotive Group offers a comprehensive portfolio of products and services, including Accident Repair, Alloy Wheel Repair, Paintless Dent Removal, Fitting Parking Sensors, and Air Conditioning Services.
Repairs vehicles after accidents with sustainable methods.
Restores damaged alloy wheels efficiently.
Removes dents without repainting vehicles.
Installs sensors for safer vehicle parking.
Repairs and maintains vehicle air conditioning.
Apps and channels of Steer Automotive Group
its YouTube channel Steer Automotive Group has 40 subscribers and 12 videos.
Videos from Steer Automotive Group
The most watched videos on Steer Automotive Group's YouTube channel, Steer Automotive Group (40 subscribers). Click a video to play it here.
More on Steer Automotive Group.
Funding Insights of Steer Automotive Group
- Total Rounds 2
- Investors Count 2
All 2 funding rounds of Steer Automotive Group with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2022 | Seed | – | – | ||
| Apr 2021 | Seed | – | Chiltern Capital | – |
3 investors in total: 3 institutional.
Investors in Steer Automotive Group
Steer Automotive Group has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Oakley Capital Investments, Keyhaven Capital Partners and Chiltern Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| keyhavencapital.com | ||||
| chilterncapital.co.uk | ||||
Private equity and venture capital investment firm | 2007 | oakleycapitalinvestments.com | Bermuda |
Investor details for Steer Automotive Group
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People of Steer Automotive Group
39 people are tracked at Steer Automotive Group (18 in leadership, 21 in team).
| Name | Role | Group |
|---|---|---|
Georgie H. | Colleague Experience Partner | Leadership |
Kevin Whitaker | Customer Operations Director | Leadership |
Darren Mee | Group Chief Financial Officer | Leadership |
Gavin Ruddick | Chief Operating Officer | Leadership |
Paul Hawkes Aca | Group M&a Director | Leadership |
Peter Randhawa | Director Of ESG & Special Projects | Leadership |
Chris Pennell | Head Of Technical And Sustainability | Leadership |
Richard Thorogood Miod | Chief Procurement Officer Miod (continued Service From Rainbow Bodyshop Group) | Leadership |
Johan Hattingh | General Manager | Leadership |
Jonny Bowers | Director Of Strategy | Leadership |
Mark Constable | Group Managing Director | Leadership |
Harry Abraham | Group Operations Director | Leadership |
Richard Steer | Chief Executive | Leadership |
Trevor Odwyer | General Manager | Leadership |
Martin Isaac | Regional Operations Director | Leadership |
Ben Crawford Llb Assoc Cipd | Regional Human Resources Business Partner | Leadership |
Colin Ranson | Director Of Operations | Leadership |
Storm Gower-Jackson Ca | Head Of Finance | Leadership |
Muhammad Imran | Financial Planning And Analysis Manager | Team |
Georgiana Dragan | Finance Manager | Team |
19 more people are available in the full profile.
Complete people profiles for Steer Automotive Group
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Investments & Acquisitions by Steer Automotive Group
Steer Automotive Group has strategically engaged in corporate development activities, having acquired 18 companies. Notable acquisitions include AW Accident Repair, Apollo Motor Group and Balgores.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Sells new and used vehicles, offers finance and servicing in the UK. | marshall.co.uk | Cambridge, United Kingdom | 1909 | Jan 2026 | •••• | |
Accident repair services are provided across the United Kingdom. | reactaccidentrepairgroup.co.uk | Hull, United Kingdom | 2018 | Apr 2025 | •••• | |
The ARC Group is recognized for specialist accident repair services. | arcgroup.uk.com | Bristol, United Kingdom | 1991 | Jan 2025 | •••• | |
Commercial vehicles are repaired, refurbished, and aligned near Heathrow. | carcommcoachworks.co.uk | Feltham, United Kingdom | 1988 | Oct 2024 | •••• | |
Auto repair services are provided across UK bodyshops. | ryestreetgroup.com | Bishops Stortford, United Kingdom | 1990 | Sep 2024 | •••• | |
Fleet rental and vehicle repair company providing maintenance services for vehicles | komoo.co.uk | Pontypridd, United Kingdom | 2021 | Aug 2024 | •••• | |
Car repair services are provided in Salisbury, United Kingdom. | mgcannon.com | Salisbury, United Kingdom | 1970 | Aug 2024 | •••• | |
Accident repair services for vehicles are offered in the UK. | geminiarc.co.uk | Kidderminster, United Kingdom | 2008 | Jul 2024 | •••• | |
Vehicle accident repairs are provided by approved automotive specialists. | chartwells.net | Derby, United Kingdom | 1966 | Jun 2024 | •••• | |
Provider of car repair services | prontocare.co.uk | Peterborough, United Kingdom | 2001 | Feb 2024 | •••• |
Complete acquisition details for Steer Automotive Group
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Timeline of Steer Automotive Group
14 dated milestones of Steer Automotive Group across 23 years, from founding to its latest funding, stage changes and deals.
- Founded Steer Automotive Group is founded.
- Funding First funding round.
- Funding Latest funding round, Seed,.
- Exit Acquired by Oakley Capital Investments.
- Acquisition Acquires Pronto Accident Repair Centre.
- Acquisition Acquires Chartwells.
- Acquisition Acquires Gemini Accident Repair Centres.
- Acquisition Acquires MG Cannon.
- Acquisition Acquires Komoo.
- Acquisition Acquires Rye Street Group.
- Acquisition Acquires CarComm Coachworks.
- Acquisition Acquires The ARC Group.
- Acquisition Acquires React Accident Repair Group.
- Acquisition Acquires Marshall Motor Group.
Competitors of Steer Automotive Group
Steer Automotive Group has 3 listed competitors in our database, 2 of them funded. They include Belron, Kwik Fit and Fixter.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| belron.com | 1897 | Egham, United Kingdom | $24.89M | Vehicle glass repair and replacement services are provided internationally. | ||
| kwik-fit.com | 1971 | Broxburn, United Kingdom | Automotive parts are manufactured and repair services are provided. | |||
| fixter.co.uk | 2016 | London, United Kingdom | $17.29M | 29 | Car maintenance services are facilitated via an online marketplace platform. |
Detailed competitors of Steer Automotive Group
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Web traffic of Steer Automotive Group
The website of Steer Automotive Group (steer.co.uk) receives about 21.9K visits a month and ranks #1,263,022 among all websites worldwide, #5,621 in Shipping and Logistics.
- Monthly visits21.9K
▲ 4.2% vs previous month
- Unique visitors8.4K
per month
- Global rank#1,263,022
among all websites
- Category rank#5,621
Business and Consumer Services · Shipping and Logistics
- Bounce rate56%
- Pages per visit2.0
- Average visit1 min 05 sec
- DevicesDesktop 15% · Mobile 85%
Websites whose visitors overlap most with Steer Automotive Group. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
thewheelspecialist.co.uk | thewheelspecialist.co.uk | 100% | #1,130,413 | – | |
smartrepairpeople.co.uk | smartrepairpeople.co.uk | 26% | #467,550 | – |
Top companies in Automotive Retail & Aftersales
2 companies that operate in the same segment as Steer Automotive Group (Automotive Retail & Aftersales) in United Kingdom, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Auto insurance is delivered via app to individual drivers. | 2017 | London, England, United Kingdom | USD 161.3 M | USD 369.88 M | 625 | |
Vehicle parts and accessories are sold via an online platform. | 1897 | Walsall, West Midlands, United Kingdom | USD 20.37 M |
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Related news about Steer Automotive Group
Complete news archive for Steer Automotive Group
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Frequently Asked Questions about Steer Automotive Group
Steer Automotive Group was founded in 2003 and raised its 1st funding round 18 years after it was founded.
Steer Automotive Group is headquartered in Birmingham, United Kingdom. It is registered at Birmingham, England, United Kingdom.
Steer Automotive Group was established in 2003 and is based in Birmingham, United Kingdom. Automotive repair services are offered by the company, encompassing maintenance and repair for various vehicle types. Operations are centered in the UK automotive sector, with a focus on efficient service delivery to local customers. The groups domain, steer.co.uk, supports online access to these services, ensuring coverage in the regional market.
Steer Automotive Group offers Accident Repair, Alloy Wheel Repair, Paintless Dent Removal, Fitting Parking Sensors, and Air Conditioning Services.
Steer Automotive Group has made 18 acquisitions, including AW Accident Repair, Apollo Motor Group, and Balgores.
Steer Automotive Group has 3 investors. Key investors include Oakley Capital Investments, Keyhaven Capital Partners, and Chiltern Capital.
Steer Automotive Group operates through Steer Automotive Group Limited.
Yes. Steer Automotive Group was acquired by Oakley Capital Investments in December 2023.