About Step2 Company
Step2 Company is a Consumer company based in Perrysville (United States) founded in 1991 by Thomas G Murdough, and was acquired by Aterian Partners in October 2016. Childrens toys, playsets, and outdoor products are manufactured. Step2 Company has raised $20 million across 1 funding round from investors including Liberty Partners and Aterian Partners. The company has 722 employees. Step2 Company has completed 1 acquisition, including Infantino. Its website step2.com draws about 116 thousand monthly visits. Its focus areas include Consumer Goods, Baby & Kids Products, Toys and Multi-Category.
Company details
Step2 Company was founded in 1991 by Thomas G. Murdough in Perrysville, United States. Operations focus on the production of childrens toys and playsets within the consumer goods sector. Items such as play kitchens, climbers, slides, playhouses, ride-on toys, outdoor furniture, sandboxes, water tables, and planters are manufactured with an emphasis on durable designs. Products are distributed through various retail channels.
- Total Equity Funding$20M (USD)
in 1 rounds
- Latest Funding Round$20M (USD), Series B
Jan 2011
- InvestorsLiberty Partners
& 1 more
- Employee Count722
- Investments & Acquisitions
- Acquired by
Funding Insights of Step2 Company
Step2 Company has successfully raised a total of $20M through 1 strategic funding round. The most recent funding activity was a Series B round of $20 million completed in January 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $20M
- Total Rounds 1
- Last Round Series B — $20M
- First Round $20M
(Jan 2011)
All 1 funding rounds of Step2 Company with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2011 | $20M | Series B | – | – | – |
2 investors in total: 2 institutional.
Investors in Step2 Company
Step2 Company has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Liberty Partners and Aterian Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| libertypartners.com | ||||
| aterianpartners.com |
Investor details for Step2 Company
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Step2 Company
6 people are tracked at Step2 Company (6 in leadership); the tracked headcount is 722.
| Name | Role | Group |
|---|---|---|
Thomas G Murdough | Founder | Leadership |
Andrew Carcioppolo | Chief Product Officer | Leadership |
Tony Ciepiel | CEO | Leadership |
Hallie Rodriguez | Director, Finance And Corporate Controller | Leadership |
Melisa Neff | Director Human Resources Operations | Leadership |
Tim Gilbert | Vice President Of Human Resources | Leadership |
Complete people profiles for Step2 Company
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- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Step2 Company
Step2 Company has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Infantino.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Baby products and carriers for infants are manufactured and designed. | infantino.com | San Diego, United States | 1978 | Sep 2007 | •••• |
Complete acquisition details for Step2 Company
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Step2 Company
5 dated milestones of Step2 Company across 25 years, from founding to its latest funding, stage changes and deals.
- Founded Step2 Company is founded.
- Exit Acquired by Liberty Partners.
- Acquisition Acquires Infantino.
- Funding First funding round of $20.0M.
- Exit Acquired by Aterian Partners.
Web traffic of Step2 Company
The website of Step2 Company (step2.com) receives about 116.4K visits a month.
- Monthly visits116.4K
▼ 28.7% vs previous month
Websites whose visitors overlap most with Step2 Company. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
littletikes.com | littletikes.com | 100% | #193,197 | – | |
| fisher-price.com | 88% | #9,027,428 | View details | ||
| fatbraintoys.com | 76% | 371.7K | #36,056 | View details | |
| gracobaby.com | 68% | 676.1K | #66,591 | View details | |
| infantino.com | 67% | 75.9K | #485,170 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 26 similar websites and full traffic analytics for Step2 Company
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- 26 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Baby & Kids Products
3 companies that operate in the same segment as Step2 Company (Baby & Kids Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Toys and games are designed, manufactured, and marketed worldwide. | 1945 | El Segundo, California, United States | USD 5.35 B | 34,000 | ||
Healthcare solutions are provided by Johnson & Johnson globally. | 1886 | New Brunswick, New Jersey, United States | USD 94.18 B | 139,800 | ||
Multi-brand company and manufacturer of toys | 1995 | Los Angeles, California, United States | USD 570.67 M | 680 |
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Frequently Asked Questions about Step2 Company
Step2 Company was founded in 1991 and raised its 1st funding round 20 years after it was founded.
Step2 Company is headquartered in Perrysville, United States.
Step2 Company is a funded company, having raised a total of $20M across 1 funding round to date. The company's 1st funding round was a Series B of $20M, raised on Jan 2011.
Step2 Company has 722 employees.
Step2 Company was founded in 1991 by Thomas G. Murdough in Perrysville, United States. Operations focus on the production of childrens toys and playsets within the consumer goods sector. Items such as play kitchens, climbers, slides, playhouses, ride-on toys, outdoor furniture, sandboxes, water tables, and planters are manufactured with an emphasis on durable designs. Products are distributed through various retail channels.
Step2 Company has made 1 acquisition, including Infantino.
Step2 Company has 2 investors. Key investors include Liberty Partners, and Aterian Partners.
Yes. Step2 Company was acquired by Aterian Partners in October 2016.
The website of Step2 Company receives about 116 thousand visits a month.