About & Stirred
& Stirred is a company based in Gurugram (India) founded in 2013 by Rakesh Sheth. & Stirred has raised $274.61 thousand across 4 funding rounds from investors including Globalbeveragesgroup. The company has 5 employees. & Stirred offers products and services including Cosmopolitan Mix, Mojito Mix, Margarita Mix, Bloody Mary Mix, and Mulled Wine Mix. & Stirred operates in a competitive market with competitors including Salud, obe Cocktails, Radiohead Brands, InACan and Bengal Bay Drinks, among others.
- Headquarter Gurugram, India
- Employees 5
- Founders Rakesh Sheth
- Stage Minicorn
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website andstirred.com
- Social LinkedIn X Facebook
- Legal Name Artisanal Drinks Private Limited
- Date of Incorporation 13 Feb, 2019
- Jurisdiction Gurgaon, Haryana, India
- Annual Revenue₹2.19 Cr
FY 2024 · -32% YoY
- Net Loss-₹21.8 Lakh
FY 2024 · -10% margin
- EBITDA-₹20 Lakh
FY 2024 · -9% margin
- Total Equity Funding$274.61K (USD)
in 4 rounds
- Latest Funding Round$14.02K (USD), Seed
Feb 2020
- Employee Count5
Associated legal entities of & Stirred
& Stirred operates through Artisanal Drinks Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Artisanal Drinks Private Limited CIN U74999HR2019PTC078517 | Active | 13 Feb 2019 | Gurgaon, Haryana | ₹2.2 Cr | 5 | 2 | View details |
Products & Services of & Stirred
& Stirred offers a comprehensive portfolio of products and services, including Cosmopolitan Mix, Mojito Mix, Margarita Mix, Bloody Mary Mix, and Mulled Wine Mix.
Non-alcoholic mix for creating Cosmopolitan cocktails at home.
Non-alcoholic base for Mojito drinks with real fruits.
Non-alcoholic mix for Margarita cocktails with added spirits.
Non-alcoholic blend for Bloody Mary drinks.
Spice blend for warming wine as a winter drink.
Items like coasters and openers for drink preparation.
Funding Insights of & Stirred
& Stirred has successfully raised a total of $274.61K across 4 strategic funding rounds. The most recent funding activity was a Seed round of $14.02 thousand completed in February 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $274,605
- Total Rounds 4
- Last Round Seed — $14,021
- First Round $175,800
(Apr 2019)
- Investors Count 1
All 4 funding rounds of Stirred with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2020 | $14,021 | Seed | – | Globalbeveragesgroup | – |
| Dec 2019 | $49,467 | Seed | $2.16M | Globalbeveragesgroup | – |
| Aug 2019 | $35,318 | Seed | $2.11M | Globalbeveragesgroup | – |
| Apr 2019 | $175,800 | Seed | $••••• | Globalbeveragesgroup | – |
| Date | Valuation | Stage |
|---|---|---|
| Dec 2019 | $2.16M | •••••••• |
| Aug 2019 | $2.11M | •••••••• |
| Apr 2019 | $••••• | •••••••• |
Full valuation and stage history of Stirred
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $2.16M (Dec 2019). 1 investors in total: 1 institutional.
Investors in & Stirred
& Stirred has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Globalbeveragesgroup.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | globalbeveragesgroup.tcc.mode | - |
Investor details for Stirred
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
Board of directors of Artisanal Drinks Private Limited (& Stirred)
Artisanal Drinks Private Limited is the primary company behind & Stirred. The board of Artisanal Drinks Private Limited currently have 2 directors; the longest-serving is Rakesh Pranlal Sheth, appointed in 2019. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Rakesh Pranlal Sheth DIN 07101659 | Director | 13 Feb 2019 | 7 yrs 7 mo | Artisanal Drinks Private Limited |
| Richa Rakesh Sheth DIN 08360981 | Director | 13 Feb 2019 | 7 yrs 7 mo | Artisanal Drinks Private Limited |
People of & Stirred
1 people are tracked at & Stirred (1 in leadership); the tracked headcount is 5.
| Name | Role | Group |
|---|---|---|
| Founder & Managing Director | Leadership |
Complete people profiles for & Stirred
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Verified entity values are shown only after access is granted.
Financials of & Stirred
Figures of Artisanal Drinks Private Limited, the primary company behind & Stirred, for FY 2024. Revenue was ₹2.19 Cr (-32% year on year). Net loss was -₹21.8 Lakh (-10% margin). EBITDA was -₹20 Lakh (-9% margin). Revenue has grown at a compounded annual rate of -24% over three years.
- ₹2.19 CrRevenue · FY 2024 · -32% YoY
- -₹21.8 LakhNet loss · -10% margin
- -₹20 LakhEBITDA · -9% margin
- ₹1.8 LakhPaid-up capital
- 5Employees (provident fund records)
- -24%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Artisanal Drinks Private Limited are on its company page.
Detailed financial statements for & Stirred
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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- Financial ratios
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of & Stirred
4 dated milestones of & Stirred across 7 years, from founding to its latest funding, stage changes and deals.
- Founded & Stirred is founded.
- Funding First funding round of $176K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $14K.
Competitors of & Stirred
& Stirred operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Salud, obe Cocktails, Radiohead Brands, InACan and Bengal Bay Drinks, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| salud.co.in | 2020 | Bengaluru, India | $366,680 | 25 | Ready-to-drink alcoholic beverages with honey and natural ingredients are offered. | |
| obecocktails.com | 2019 | Bengaluru, India | $1.3M | 1 | Brand of cocktail | |
| radioheadbrands.com | 2019 | Gurugram, India | $1.34M | 58 | Brand of cocktails | |
| inacan.in | 2020 | Pune, India | $132,242 | – | Ready-to-drink canned cocktails are offered by InACan brand. | |
| bengalbaydrinks.com | 2017 | Delhi, India | $53,651 | – | Ready-to-drink alcoholic beverages are offered by Bengal Bay Drinks. | |
| lazycocktails.co | 2024 | Delhi, India | – | – | Sells high-quality cocktail mixers made with real fruit juice for easy party preparation. | |
| svpindustries.in | 1961 | Muzaffarnagar, India | – | – | Distributes alcoholic beverages. | |
| tallitales.com | 2018 | Jaipur, India | – | – | A brand specializing in crafted cocktails and beverages. |
Detailed competitors of Stirred
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of & Stirred
The website of & Stirred (andstirred.com) receives about 1.4K visits a month.
- Monthly visits1.4K
▲ 15.3% vs previous month
Similar companies to & Stirred
10 companies that operate in the same segment as & Stirred (Alcoholic & Tobacco Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Brand of craft beer and brewery chain operator | 2007 | Ellon, Aberdeenshire, United Kingdom | USD 440.93 M | – | – | |
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Beer and cider brands are produced and marketed worldwide. | 1864 | Amsterdam, Netherlands | – | USD 26.58 B | 86,000 | |
Multi-category alcoholic beverage company | 1886 | London, England, United Kingdom | – | USD 19.36 B | 29,630 | |
Beer production, marketing, and sales are managed globally. | 2008 | Brussels, Brussels-capital Region, Belgium | – | USD 103.65 M | 2,054 | |
Brand of multi-category alcoholic spirits | 2017 | Delhi, Delhi, India | USD 9.83 M | USD 3.99 M | 54 | |
Premium beers, ciders, and non-alcoholic drinks are produced and distributed. | 1847 | Copenhagen, Denmark | USD 765.14 M | USD 14.02 B | 32,100 | |
Beer brands are produced and distributed by Ambev in Brazil. | 1999 | Sao Paulo, Brazil | – | USD 16.11 B | 43,000 |
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Frequently Asked Questions about & Stirred
& Stirred was founded in 2013 and raised its 1st funding round 6 years after it was founded.
& Stirred is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
& Stirred is a funded company, having raised a total of $274.61K across 4 funding rounds to date. The company's 1st funding round was a Seed of $175.8K, raised on Apr 2019.
& Stirred has 5 employees.
The primary company behind & Stirred, Artisanal Drinks Private Limited, reported revenue of ₹2.19 Cr for FY 2024, down 32% year on year.
Stirred was founded in 2013 in Gurugram, India, as a private label brand in the beverage sector. A range of cocktail mixes is offered, which can be combined with ice and alcoholic beverages to create drinks. As of January 2018, four varietiesBloody Mary, Cosmopolitan, Margarita, and Mojitoare available. Products are sold online via the company portal or through listed offline stores.
& Stirred's top competitors include obe Cocktails, Radiohead Brands and Salud.
& Stirred offers Cosmopolitan Mix, Mojito Mix, Margarita Mix, Bloody Mary Mix, and 2 more products and services.
& Stirred has 1 investor. Key investors include Globalbeveragesgroup.
The valuation of & Stirred is $2.16M as of Dec 2019.
& Stirred operates through Artisanal Drinks Private Limited.
The legal entities of & Stirred currently have 2 directors, including Rakesh Pranlal Sheth, Richa Rakesh Sheth.