Subsets

Copenhagen, Denmark Founded: 2022 • Age: 4 yrs
Personalized retention strategies are generated by AI for subscription enterprises.

About Subsets

Subsets is a company based in Copenhagen (Denmark) founded in 2022 by Martin Johnsen, Oliver Brandt, and Nikolai Skelbo Neldeberg.. Subsets has raised $500 thousand across 1 funding round from investors including Y Combinator. Subsets offers products and services including Predict, Experiment, and Automate. Subsets operates in a competitive market with competitors including Brightback, UrbanFox, SilkChart, Upollo and Magnify, among others.

  • Headquarter Copenhagen, Denmark
  • Founders Martin Johnsen, Oliver Brandt, Nikolai Skelbo Neldeberg
  • Sectors
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Enterprise Software & Productivity Solutions
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $500 K (USD)

    in 1 rounds

  • Latest Funding Round
    $500 K (USD), Seed

    Jun 01, 2023

  • Investors
  • Employee Count
    Employee Count
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Products & Services of Subsets

Subsets offers a comprehensive portfolio of products and services, including Predict, Experiment, and Automate. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Uses AI to forecast subscriber audiences for retention.

Runs A/B tests on engagement metrics automatically.

Converts successful tests into ongoing retention workflows.

People of Subsets
Headcount 1-10
Employee Profiles 3
Employee Profiles
People
Jonas Rideout
Head Of North American Go-to-market
People
Nikolai Skelbo Neldeberg
Co-founder
People
Martin Johnsen
Co-founder & CEO

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Teams

Funding Insights of Subsets

Subsets has successfully raised a total of $500K through 1 strategic funding round. The most recent funding activity was a Seed round of $500 thousand completed in June 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 1
  • Last Round Seed — $500,000
  • First Round

    (01 Jun 2023)

  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Jun, 2023 Amount Seed - Subsets Valuation Y Combinator
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Subsets

Subsets has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Y Combinator. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Early-stage startups are accelerated via funding and educational programs.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Subsets

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Subsets

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Subsets Comparisons

Employees
+
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Competitors of Subsets

Subsets operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Brightback, UrbanFox, SilkChart, Upollo and Magnify, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Customer retention and churn management are enabled by Brightback's software.
domain founded_year HQ Location
AI-enabled analytics platform for sales and customer retention
domain founded_year HQ Location
Offering customer retention solutions
domain founded_year HQ Location
Conversion rate optimization solutions are delivered via the Upollo platform.
domain founded_year HQ Location
AI-based solutions for customer retention and experience optimization are provided.
domain founded_year HQ Location
Loyalty and influencer marketing services are provided by Cultos.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Subsets

Frequently Asked Questions about Subsets

When was Subsets founded?

Subsets was founded in 2022 and raised its 1st funding round 1 year after it was founded.

Where is Subsets located?

Subsets is headquartered in Copenhagen, Denmark.

Who is the current CEO of Subsets?

Martin Johnsen is the current CEO of Subsets. They have also founded this company.

Is Subsets a funded company?

Subsets is a funded company, having raised a total of $500K across 1 funding round to date. The company's 1st funding round was a Seed of $500K, raised on Jun 01, 2023.

What does Subsets do?

Subsets was founded in 2022 in Copenhagen, Denmark, as an AI platform focused on customer retention for enterprises in the subscription sector. Key factors driving retention across the customer journey are analyzed to enable personalized initiatives. Subscribers are engaged and retained through AI-generated strategies that address understanding and interaction needs. Operations center on providing tools for proven retention efforts in enterprise environments.

Who are the top competitors of Subsets?

Subsets's top competitors include UrbanFox, SilkChart and Brightback.

What products or services does Subsets offer?

Subsets offers Predict, Experiment, and Automate.

Who are Subsets's investors?

Subsets has 1 investor. Key investors include Y Combinator.

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