About Supergoop
Supergoop is a Consumer company based in New York (United States) founded in 2007, and was acquired by Blackstone in December 2021. Sunscreen products are provided by Supergoop as a prestige brand. It operates in the Consumer and Healthcare sectors. Its website supergoop.com draws about 208 thousand monthly visits. Supergoop offers products and services including Unseen Sunscreen SPF 50, Glowscreen SPF 40, PLAY Everyday Lotion SPF 50, and Protec(tint) Skin Tint SPF 50. Its focus areas include Retail, Beauty Tech, Ecommerce and Skin Care. Its competitors include TULA, Alastin Skincare and PROVEN; 3 of its 3 listed competitors have raised funding.
Company details
Supergoop was founded in 2007 in New York, United States, focusing on the beauty sector with sunscreen products including powders, lotions, serums, and lip balms. These items are distributed through spas and salons across the US. Recognition has been received via the 2012 INDIE CEW Beauty Award and the 2012 STAR BEAUTY Awards for Best Sunscreen for Face and Body. Sales projections indicate potential growth to 20 million by 2017.
- Headquarters New York, United States
- Stage Acquired
- SectorsConsumerHealthcare
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Phone•••• ••••
- Website supergoop.com
- Social LinkedIn X Facebook Instagram
- Acquired by Blackstone (Dec 2021)
- InvestorsBlackstone
& 5 more
- Acquired byBlackstone
(Dec 2021)
Products & Services of Supergoop
Supergoop offers a comprehensive portfolio of products and services, including Unseen Sunscreen SPF 50, Glowscreen SPF 40, PLAY Everyday Lotion SPF 50, and Protec(tint) Skin Tint SPF 50.
Invisible daily sunscreen for face protection against UV rays.
Glowy mineral sunscreen that brightens and smooths skin.
Water-resistant lotion for everyday sun protection activities.
Tinted sunscreen that provides coverage and UV defense.
Funding Insights of Supergoop
- Total Rounds 2
- Investors Count 5
All 2 funding rounds of Supergoop with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2018 | Series B | – | – | ||
| Jul 2013 | Seed | – | – |
6 investors in total: 6 institutional.
Investors in Supergoop
Supergoop has secured backing from 6 investors, including institutional and venture fund investors. Prominent investors backing the company include Blackstone, CircleUp and Encore Consumer Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| cultcapital.com | ||||
Early-stage venture capital investments are made in medical startups. | 2011 | gpgventures.com | Dallas, United States | |
Diversified investment management is provided across multiple asset classes. | 1985 | blackstone.com | New York, United States | |
Encore Consumer Capital is engaged in private equity investments for consumer brands. | 2005 | encoreconsumercapital.com | San Francisco, USA | |
Equity crowdfunding is facilitated for private consumer product companies. | 2011 | circleup.com | San Francisco, United States | |
Provides integrated marketing, sales analytics, trade marketing, and logistics services. | 1975 | gracebeauty.com | New York, United States |
Investor details for Supergoop
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Supergoop
39 people are tracked at Supergoop (12 in leadership, 1 in board & advisors, 26 in team).
| Name | Role | Group |
|---|---|---|
Stephen Emery | Partner | Leadership |
Jamila White | Director Of Account Management | Leadership |
Andy Peitz | Director, Regulatory Affairs | Leadership |
Jennifer Silvas | Director, Purchasing | Leadership |
Marjolein Jonker | Head Of Strategy | Leadership |
Alissa Myers | Director, Ecommerce & Digital Experience | Leadership |
Lorraine Reid | Director, Operations | Leadership |
Ryan C. | CFO & COO | Leadership |
Sam Thomas | Chief of Staff | Leadership |
Aniesha Jones | Senior Director, Customer Experience | Leadership |
Melanie Masterson | Vice President, Ecommerce & Digital Experience | Leadership |
Marietta Jo | General Counsel, Corporate Secretary, And Head Of Regulatory | Leadership |
Holly Thaggard | Founder & Chairman of the Board | Board & advisors |
Sarah Williford Hartung | Junior Demand Planner | Team |
Meghan Donner | Coordinator, Ecommerce Customer Experience | Team |
William Hasbrouck | Customer Experience & Ecommerce Coordinator | Team |
Cristina C. | Corporate Controller | Team |
Amber Reich | Demand Planner | Team |
Jessica Utley Primeaux | Senior Supply Chain Manager | Team |
Margaux Dacquin | Key Account Manager - EMEA | Team |
19 more people are available in the full profile.
Complete people profiles for Supergoop
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
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- Professional contacts
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Timeline of Supergoop
4 dated milestones of Supergoop across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Supergoop is founded.
- Funding First funding round.
- Funding Latest funding round, Series B,.
- Exit Acquired by Blackstone.
Competitors of Supergoop
Supergoop has 3 listed competitors in our database, 3 of them funded. They include TULA, Alastin Skincare and PROVEN.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tula.com | 2014 | New York, United States | $12.66M | Private label skincare products for women are offered by TULA. | ||
| alastin.com | 2015 | Carlsbad, United States | $31.44M | 117 | Brand of skin care products | |
| provenskincare.com | 2005 | San Francisco, United States | $23.32M | Customized skin care products are provided via an online platform. |
Detailed competitors of Supergoop
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Web traffic of Supergoop
The website of Supergoop (supergoop.com) receives about 207.9K visits a month and ranks #134,897 among all websites worldwide, #6,927 in Beauty and Cosmetics.
- Monthly visits207.9K
▼ 20.7% vs previous month
- Unique visitors147.2K
per month
- Global rank#134,897
among all websites
- Category rank#6,927
Lifestyle · Beauty and Cosmetics
- Bounce rate35%
- Pages per visit4.3
- Average visit1 min 10 sec
- DevicesDesktop 34% · Mobile 66%
Websites whose visitors overlap most with Supergoop. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sephora.com | 100% | 54.5M | #494 | View details | |
| ulta.com | 88% | 47.7M | #504 | View details | |
coolasuncare.com | coolasuncare.com | 81% | – | ||
| tatcha.com | 71% | 902.5K | #57,451 | View details | |
| dermstore.com | 67% | 3.5M | #17,364 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Supergoop
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Supergoop (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about Supergoop
Complete news archive for Supergoop
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Frequently Asked Questions about Supergoop
Supergoop was founded in 2007 and raised its 1st funding round 6 years after it was founded.
Supergoop is headquartered in New York, United States. It is registered at New York, New York, United States.
Supergoop was founded in 2007 in New York, United States, focusing on the beauty sector with sunscreen products including powders, lotions, serums, and lip balms. These items are distributed through spas and salons across the US. Recognition has been received via the 2012 INDIE CEW Beauty Award and the 2012 STAR BEAUTY Awards for Best Sunscreen for Face and Body. Sales projections indicate potential growth to 20 million by 2017.
Supergoop's top competitors include PROVEN, TULA and Alastin Skincare.
Supergoop offers Unseen Sunscreen SPF 50, Glowscreen SPF 40, PLAY Everyday Lotion SPF 50, and Protec(tint) Skin Tint SPF 50.
Supergoop has 6 investors. Key investors include Blackstone, CircleUp, Encore Consumer Capital, CULT Capital, and Grace Beauty Capital.
Yes. Supergoop was acquired by Blackstone in December 2021.
The website of Supergoop receives about 208 thousand visits a month and ranks #134,897 among all websites worldwide.