About Supreme
Supreme is a Retail company based in New York (United States) founded in 1994, and was acquired by EssilorLuxottica in July 2024. Multi-category apparel for women and men is offered by Supreme. Its website supreme.com draws about 2.4 million monthly visits. Its focus areas include Consumer Goods, Apparel Brands, Casual Wear and Multi category. Its competitors include Everlane, True Religion Apparel and American Eagle Outfitters; 1 of its 3 listed competitors has raised funding.
Company details
Supreme was founded in 1994 in New York, United States, as a brand within the apparel sector. Multi-category clothing items for both women and men are provided through retail and online channels, including the domain supreme.com. Operations focus on design, production, and distribution of streetwear and fashion products, with a primary base in the United States market.
- Headquarters New York, United States
- Stage Acquired
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Website supreme.com
- Social Facebook
- Acquired by VF (Jun 2020)
- Latest Funding Round$176.76K (USD), Grant
Dec 2023
- InvestorsEssilorLuxottica
& 4 more
- Acquired by
Funding Insights of Supreme
- Total Rounds 3
- Last Round Grant — $176,765
- Investors Count 3
All 3 funding rounds of Supreme with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2023 | $176,765 | Grant | – | – | |
| Dec 2019 | $55,095 | Grant | – | – | |
| Jun 2017 | Private Equity Round | – | The Carlyle Group, Goode Partners | – |
5 investors in total: 5 institutional.
Investors in Supreme
Supreme has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include EssilorLuxottica, The Carlyle Group and VF.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are directed toward multiple sectors. | 1986 | carlyle.com | ||
Buyouts are targeted through private equity investments by the firm. | goodepartners.com | New York, United States | ||
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium | |
Apparel and footwear company | 1899 | vfc.com | Greensboro, United States | |
Ophthalmic lenses, frames, and sunglasses are manufactured and distributed. | 1849 | essilorluxottica.com | Paris, France |
Investor details for Supreme
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Timeline of Supreme
5 dated milestones of Supreme across 30 years, from founding to its latest funding, stage changes and deals.
- Founded Supreme is founded.
- Funding First funding round.
- Exit Acquired by VF.
- Funding Latest funding round, Grant, of $177K.
- Exit Acquired by EssilorLuxottica.
Competitors of Supreme
Supreme has 3 listed competitors in our database, 1 of them funded. They include Everlane, True Religion Apparel and American Eagle Outfitters.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| everlane.com | 2010 | San Francisco, United States | $90.21M | 375 | Multi-category fashion products are offered via an internet-first brand. | |
| truereligion.com | 2002 | Los Angeles, United States | 1,453 | Internet first brand of fashion apparel wear for men and women | ||
| ae.com | 1977 | Pittsburgh, United States | 40,000 | Multi-category fashion products for men and women are offered. |
Detailed competitors of Supreme
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Supreme
The website of Supreme (supreme.com) receives about 2.4M visits a month and ranks #9,310 among all websites worldwide, #404 in Fashion and Apparel.
- Monthly visits2.4M
▼ 35.3% vs previous month
- Unique visitors1.5M
per month
- Global rank#9,310
among all websites
- Category rank#404
Lifestyle · Fashion and Apparel
- Bounce rate25%
- Pages per visit9.3
- Average visit2 min 47 sec
- DevicesDesktop 37% · Mobile 63%
Websites whose visitors overlap most with Supreme. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| stockx.com | 100% | 30.2M | #1,431 | View details | |
| supremecommunity.com | 95% | #109,771 | View details | ||
| farfetch.com | 86% | 27.8M | #1,639 | View details | |
stussy.com | stussy.com | 85% | #16,511 | – | |
| goat.com | 82% | 12.4M | #2,878 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Supreme
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as Supreme (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Related news about Supreme
Complete news archive for Supreme
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Frequently Asked Questions about Supreme
Supreme was founded in 1994 and raised its 1st funding round 23 years after it was founded.
Supreme is headquartered in New York, United States. It is registered at New York, New York, United States.
Supreme was founded in 1994 in New York, United States, as a brand within the apparel sector. Multi-category clothing items for both women and men are provided through retail and online channels, including the domain supreme.com. Operations focus on design, production, and distribution of streetwear and fashion products, with a primary base in the United States market.
Supreme's top competitors include True Religion Apparel, Everlane and American Eagle Outfitters.
Supreme has 5 investors. Key investors include EssilorLuxottica, The Carlyle Group, VF, European Union, and Goode Partners.
Yes. Supreme was acquired by VF in June 2020.
The website of Supreme receives about 2.4 million visits a month and ranks #9,310 among all websites worldwide.

