About Sure Deodorant
Sure Deodorant is a company based in London (United Kingdom) founded in 1908 by Alice Sheffer and S F Sheffer was acquired by Helen of Troy in March 2010.. The company has 128,000 employees as of December 31, 2023. Sure Deodorant offers products and services including Maximum Protection Deodorant, Nonstop Protection Deodorant, and Essential Protection Deodorant. Sure Deodorant operates in a competitive market with competitors including Wild, Akt, Pit-Tastic!, Native Unearthed and Natural Deodorant, among others.
- Headquarter London, United Kingdom
- Employees 128000 as on 31 Dec, 2023
- Founders Alice Sheffer, S F Sheffer
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Sectors
Consumer
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Phone
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Website
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Social
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- Legal Name Unilever Uk Limited
- Date of Incorporation 09 Dec, 1937
- Jurisdiction KINGSTON UPON THAMES, UNITED KINGDOM
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
- Investors
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Employee Count
128000
as on Dec 31, 2023
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Acquired by
Helen of Troy
(Mar 10, 2010)
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Products & Services of Sure Deodorant
Sure Deodorant offers a comprehensive portfolio of products and services, including Maximum Protection Deodorant, Nonstop Protection Deodorant, and Essential Protection Deodorant. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Deodorant for enhanced sweat and odor protection during activities.
Provides continuous freshness for daily use and movement.
Basic deodorant for everyday hygiene and confidence building.
Funding Insights of Sure Deodorant
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Sure Deodorant
Sure Deodorant has secured backing from 1 investor. Prominent investors backing the company include Helen of Troy. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Retailer of water purifiers
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Sure Deodorant
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Sure Deodorant
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Sure Deodorant Comparisons
Competitors of Sure Deodorant
Sure Deodorant operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Wild, Akt, Pit-Tastic!, Native Unearthed and Natural Deodorant, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Natural perfumes are sold online by this internet-first brand.
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| domain | founded_year | HQ Location |
Natural deodorant balm is offered by an internet-first brand.
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| domain | founded_year | HQ Location |
Natural deodorants are offered by Pit-Tastic! brand in the UK.
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| domain | founded_year | HQ Location |
Natural deodorant balms are produced and sold by Native Unearthed.
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| domain | founded_year | HQ Location |
Sells natural deodorants online using eco-friendly ingredients and recyclable packaging.
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| domain | founded_year | HQ Location |
Offers organic skincare, bodycare, deodorant, and toothpaste via e-commerce platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Sure Deodorant
Frequently Asked Questions about Sure Deodorant
When was Sure Deodorant founded?
Sure Deodorant was founded in 1908.
Where is Sure Deodorant located?
Sure Deodorant is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
How many employees does Sure Deodorant have?
As of Dec 31, 2023, the latest employee count at Sure Deodorant is 128,000.
What does Sure Deodorant do?
Sure was founded in 1908 in London, United Kingdom, as an internet-first brand within the personal care sector. Deodorant products featuring fragrances for both men and women are offered, along with antiperspirant technology designed to address odour and protect clothing from sweat stains. Operations focus on direct-to-consumer sales through its online domain, suredeodorant.co.uk, with co-founders Alice Sheffer and S F Sheffer leading the company.
Who are the top competitors of Sure Deodorant?
Sure Deodorant's top competitors include Wild, Akt and Native Unearthed.
What products or services does Sure Deodorant offer?
Sure Deodorant offers Maximum Protection Deodorant, Nonstop Protection Deodorant, and Essential Protection Deodorant.
Who are Sure Deodorant's investors?
Sure Deodorant has 1 investor. Key investors include Helen of Troy.