About Sure
Sure is a Financial Services company based in San Diego (United States) founded in 2013. It operates as an an API-driven insurance platform is offered to carriers and businesses. It operates on a SaaS (Software-as-a-Service), B2B2C, and InsurTech model. Sure has raised $123.12 million across 4 funding rounds from investors including AmTrust Financial, Assurant and Nationwide. The company has 80 employees. Sure was last valued at $550 million in September 2021. Its website sureapp.com draws about 28 thousand monthly visits. Sure offers products and services including Sure Platform, Sure Connect, Sure Anywhere, and Growth Services. Its focus areas include Technology, InsurTech and Digital Insurance Platforms. Its legal entity is Sure, Inc. Its competitors include Zopper, Bolttech, Qover, Cover Genius and Open and 4 more; 9 of its 9 listed competitors have raised funding.
Company details
Sure is established as a comprehensive digital insurance platform that enables carriers, brands, MGAs, and marketplaces to launch sophisticated insurance programs. Solutions are provided across various sectors including auto, homeowners, renters, travel, and product warranty insurance. Core technologies are centralized to support distribution channels, policy management, claims processing, and agent tools. Embedded insurance experiences are facilitated through the Connect solution, while Anywhere offers modular, tailored programs. Growth services are also extended to transform visions into actionable digital insurance strategies, ensuring seamless integration and fast delivery for partners.
- Headquarters San Diego, United States
- Employees 80
- Stage Minicorn
- SectorsFinancial Services
- Website category Finance · Insurance
- Email••••••••
- Website sureapp.com
- Social LinkedIn X Facebook
- Legal Name Sure, Inc.
- Annual Revenue$85.2 K (USD)13as on Dec 31, 2022
- Net Profit$13.47 K (USD)429as on Dec 31, 2022
- Total Equity Funding$123.12M (USD)
in 4 rounds
- Latest Funding Round$100M (USD), Series C
Sep 2021
- InvestorsAmTrust Financial
& 13 more
- Employee Count80
Products & Services of Sure
Sure offers a comprehensive portfolio of products and services, including Sure Platform, Sure Connect, Sure Anywhere, and Growth Services.
Core insurance technologies are provided for digital solutions.
Digital insurance is embedded into existing business platforms.
Tailored insurance programs are built with modular technology.
Strategic advisory services are offered for insurance innovation.
Funding Insights of Sure
Sure has successfully raised a total of $123.12M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $100 million completed in September 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $123.12M
- Total Rounds 4
- Last Round Series C — $100M
- First Round $2.62M
(Jan 2016)
- Investors Count 14
All 4 funding rounds of Sure with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2021 | $100M | Series C | $550M | Declaration Partners, Kinnevik | |
| Jun 2019 | $12.5M | Series B | – | W. R. Berkley | – |
| Jun 2017 | $8M | Series A | – | IA Capital Group | |
| Jan 2016 | $2.62M | Seed | – | ff Venture Capital, Montage Ventures |
| Date | Valuation | Stage |
|---|---|---|
| Sep 2021 | $550M | •••••••• |
Last known valuation $550M (Sep 2021). 14 investors in total: 14 institutional.
Investors in Sure
Sure has secured backing from 14 investors, including institutional and venture fund investors. Prominent investors backing the company include AmTrust Financial, Assurant and Nationwide.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are directed toward multiple sectors by Kinnevik. | 1936 | kinnevik.com | Stockholm, Sweden | |
Early-stage venture capital firm investing in AI, healthcare, and tech sectors. | – | menlovc.com | - | |
Early-stage US startups are targeted for investment by Expanding Capital. | – | xcap.vc | Burlingame, United States | |
- | – | ftac.vc | - | |
Venture capital firm focused on tech startups | – | iacapgroup.com | New York, United States | |
Early-stage technology-enabled companies are invested in by ff Venture Capital. | – | ffvc.com | New York, United States | |
US focused growth stage VC firm | – | montageventures.com | Menlo Park, United States | |
Early-stage tech companies are funded in the US and China. | – | kinzoncapital.com | Beijing, China | |
Manages private equity, real estate, and investment strategies for institutional partners. | 2016 | declarationpartners.com | New York, United States | |
Builder and investor in transformative growth companies | 2016 | wndrco.com | Los Angeles, United States |
Investor details for Sure
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Verified entity values are shown only after access is granted.
People of Sure
27 people are tracked at Sure (19 in leadership, 8 in team); the tracked headcount is 80.
| Name | Role | Group |
|---|---|---|
Dustin Zweck | VP of Sales, Brands | Leadership |
Wayne Slavin | CEO & Co-Founder | Leadership |
Jico Baligod | VP, Engineering | Leadership |
Emily Cardino | Executive Assistant To Chief Executive Officer | Leadership |
Emily Kirk | Partner Success Lead | Leadership |
Jarod Kolman | Co-Founder | Leadership |
Cece Lee Arnold | Head of Retail | Leadership |
Alex Sklar | VP of Sales, Enterprise | Leadership |
Allison Stewart | VP, Talent | Leadership |
Vic Russo | Chief Financial Officer | Leadership |
Amanda Kartje | Director Of Recruiting | Leadership |
Yarden Sachs | CTO | Leadership |
Dan Berkowitz | Chief Design Officer | Leadership |
Leonardo Cardone | Head of Strategic Partnerships | Leadership |
Nari Grause | Executive Assistant to CEO | Leadership |
Cody Lipton | Vp, Head Of Commercial Legal | Leadership |
Madison Bullard | Director of Engineering | Leadership |
Nadav Sagron | General Manager Of Sure Israel | Quality Assurance | Leadership |
Andy Bodrog | Director Of Partnerships | Leadership |
ANANDAPADMANABHAN NR | Accountant | Team |
7 more people are available in the full profile.
Complete people profiles for Sure
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Sure
4 dated milestones of Sure across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Sure is founded.
- Funding First funding round of $2.6M.
- Funding Latest funding round, Series C, of $100.0M.
- Milestone Reaches Minicorn status.
Competitors of Sure
Sure has 9 listed competitors in our database, 9 of them funded. They include Zopper, Bolttech, Qover, Cover Genius and Open, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| zopper.com | 2011 | Noida, India | $120.6M | 567 | API-enabled insurance distribution platform is provided for B2C companies. | |
| bolttech.io | 2020 | Singapore | $640.2M | – | Insurance solutions are connected for businesses and individuals through partnerships. | |
| qover.com | 2016 | Brussels, Belgium | $71.67M | 92 | Software suite for designing and distributing digital insurance is offered. | |
| covergenius.com | 2014 | New York, United States | $243.6M | – | Software suite for insurance distribution and management is provided. | |
| beopen.com | 2016 | Sydney, Australia | $34.1M | – | AI-based software suite is offered for insurance industry operations. | |
| lami.world | 2019 | Nairobi, Kenya | $5.5M | – | A software suite is provided for insurers and underwriters. | |
| tint.ai | 2018 | San Francisco, United States | $25.13M | 24 | Embedded insurance solutions are delivered to businesses through platforms. | |
| fuse.co.id | 2017 | West Jakarta, Indonesia | $50M | – | Insurance quoting software is offered to connect providers for agents. | |
| bharatsure.com | 2021 | Mumbai, India | $3.25M | 23 | Technology and infrastructure for insurance sales are provided. |
Detailed competitors of Sure
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Sure
The website of Sure (sureapp.com) receives about 27.5K visits a month and ranks #1,249,514 among all websites worldwide, #4,878 in Insurance.
- Monthly visits27.5K
▲ 32.1% vs previous month
- Unique visitors10.3K
per month
- Global rank#1,249,514
among all websites
- Category rank#4,878
Finance · Insurance
- Bounce rate51%
- Pages per visit2.0
- Average visit33 sec
- DevicesDesktop 30% · Mobile 70%
Websites whose visitors overlap most with Sure. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| techinsurance.com | 100% | – | #2,329,031 | View details | |
| theinsurer.com | 96% | – | #511,678 | View details | |
| embroker.com | 96% | 72.3K | #522,883 | View details | |
| insurtechdigital.com | 96% | – | #1,408,971 | View details | |
| assurant.com | 77% | 807.5K | #55,386 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for Sure
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Insurance Technology & Support Services
10 companies that operate in the same segment as Sure (Insurance Technology & Support Services), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Insurance products for vehicles, health, travel, and life are offered. | 2016 | Bengaluru, Karnataka, India | USD 746.17 M | USD 216.04 M | 1,306 | |
Auto insurance is delivered via app to individual drivers. | 2017 | London, England, United Kingdom | USD 161.3 M | USD 369.88 M | 625 | |
Cloud-based platform for property and casualty insurance is provided. | 2001 | San Mateo, California, United States | – | USD 1.48 B | 226 | |
Claims administration, loss adjusting, and benefits management services are provided. | 1969 | Memphis, Tennessee, United States | USD 2.63 M | – | – | |
Online property and casualty insurance is provided for businesses. | 2017 | San Francisco, California, United States | USD 800 M | – | 699 | |
Satellite-based imaging solutions are provided using synthetic aperture radar. | 2016 | Palo Alto, California, United States | USD 233.99 M | – | 191 | |
API-enabled insurance distribution platform is provided for B2C companies. | 2011 | Noida, Uttar Pradesh, India | USD 120.6 M | – | – | |
AI and microsatellite-based imaging solutions are developed for data monitoring. | 2014 | Espoo, Uusimaa, Finland | USD 1.25 B | USD 111.51 M | 1,156 | |
Software suite for insurance distribution and management is provided. | 2014 | New York, New York, United States | USD 354.55 M | USD 21.6 K | 649 | |
AI-enabled driver monitoring and fleet safety management solutions | 2015 | Palo Alto, California, United States | USD 215 M | – | 109 |
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Related news about Sure
Complete news archive for Sure
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Frequently Asked Questions about Sure
Sure was founded in 2013 and raised its 1st funding round 3 years after it was founded.
Sure is headquartered in San Diego, United States. It is registered at San Diego, California, United States.
Sure is a funded company, having raised a total of $123.12M across 4 funding rounds to date. The company's 1st funding round was a Seed of $2.62M, raised on Jan 2016.
Sure has 80 employees.
Annual revenue of Sure is $85.2K as on Dec 31, 2022.
Sure is established as a comprehensive digital insurance platform that enables carriers, brands, MGAs, and marketplaces to launch sophisticated insurance programs. Solutions are provided across various sectors including auto, homeowners, renters, travel, and product warranty insurance. Core technologies are centralized to support distribution channels, policy management, claims processing, and agent tools. Embedded insurance experiences are facilitated through the Connect solution, while Anywhere offers modular, tailored programs. Growth services are also extended to transform visions into actionable digital insurance strategies, ensuring seamless integration and fast delivery for partners.
Sure's top competitors include Zopper, Cover Genius and Bolttech.
Sure offers Sure Platform, Sure Connect, Sure Anywhere, and Growth Services.
Sure has 14 investors. Key investors include AmTrust Financial, Assurant, Nationwide, WndrCo, and W. R. Berkley.
The valuation of Sure is $550M as of Sep 2021.
Sure operates through Sure, Inc..