About Sustain Natural
Sustain Natural is a company based in Burlington (United States) founded in 2013, and was acquired by Grove in August 2019. Natural sexual wellness products are retailed online by Sustain Natural. Sustain Natural has raised $10.09 million across 3 funding rounds from investors including Grove Collaborative, Combe and John Repogle.
Company details
Sustain Natural was founded in 2013 in Burlington, United States, as a family-owned online retailer in the sexual wellness sector. Natural condoms are produced through a process that eliminates toxic chemicals and reduces proteins linked to latex allergies. Products are ensured to be vegan and GMO-free. Ten percent of profits is directed toward womens reproductive health care initiatives. Operations are conducted via the domain sustainnatural.com.
- Headquarters Burlington, United States
- Stage Acquired
- Website sustainnatural.com
- Social LinkedIn X
- Acquired by Grove (Aug 2019)
- Total Equity Funding$10.09M (USD)
in 3 rounds
- Latest Funding Round$2.51M (USD), Series A
Jan 2019
- InvestorsGrove Collaborative
& 6 more
- Acquired byGrove
(Aug 2019)
Funding Insights of Sustain Natural
Sustain Natural has successfully raised a total of $10.09M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $2.51 million completed in January 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10.09M
- Total Rounds 3
- Last Round Series A — $2.51M
- First Round $2.23M
(Aug 2013)
- Investors Count 6
All 3 funding rounds of Sustain Natural with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2019 | $2.51M | Series A | – | Combe | – |
| Oct 2017 | $5.35M | Series A | – | John Repogle, Justin Rosenstein | – |
| Aug 2013 | $2.23M | Seed | – | – | – |
7 investors in total: 2 institutional and 5 angel.
Investors in Sustain Natural
Sustain Natural has secured backing from 7 investors, including institutional and angel investors. Prominent investors backing the company include Grove Collaborative, Combe and John Repogle.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Brands and investments opportunities are provided by Combe. | combe.com | |||
JR John Repogle | unknown_55a58ea3ea1545a79 | |||
JR Justin Rosenstein | unknown_c77f1d90ebd748af8 | |||
HZ Heidi Zak | Co-founder of ThirdLove, angel investor in consumer tech and wellness startups. | unknown_1c7a1eba88af4205a | ||
VP Vanessa Packer | unknown_79bb3352a7ca45d48 | |||
KR Karim Rashid | unknown_34bf027f8b734b33b | |||
Cleaning and beauty products are provided via online subscriptions. | 2012 | grove.co | San Francisco, United States |
Investor details for Sustain Natural
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Sustain Natural
4 dated milestones of Sustain Natural across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Sustain Natural is founded.
- Funding First funding round of $2.2M.
- Funding Latest funding round, Series A, of $2.5M.
- Exit Acquired by Grove.
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Frequently Asked Questions about Sustain Natural
Sustain Natural was founded in 2013.
Sustain Natural is headquartered in Burlington, United States. It is registered at Burlington, Vermont, United States.
Sustain Natural is a funded company, having raised a total of $10.09M across 3 funding rounds to date. The company's 1st funding round was a Seed of $2.23M, raised on Aug 2013.
Sustain Natural was founded in 2013 in Burlington, United States, as a family-owned online retailer in the sexual wellness sector. Natural condoms are produced through a process that eliminates toxic chemicals and reduces proteins linked to latex allergies. Products are ensured to be vegan and GMO-free. Ten percent of profits is directed toward womens reproductive health care initiatives. Operations are conducted via the domain sustainnatural.com.
Sustain Natural has 7 investors. Key investors include Grove Collaborative, Combe, John Repogle, Justin Rosenstein, and Heidi Zak.
Yes. Sustain Natural was acquired by Grove in August 2019.