About Swoonery
Swoonery is a company based in New York (United States) founded in 2015. Swoonery offers products and services including Jewelry Collection, Necklaces, Rings, Bracelets, and Earrings. Swoonery operates in a competitive market with competitors including Kendra Scott, Lashbrook Designs, Etkie, Service First and Porter Lyons, among others.
- Headquarter New York, United States
- SectorsRetail
- Website swoonery.com
- Social LinkedIn X Facebook
- Legal Name Swoonery, Inc.
- Investors
Products & Services of Swoonery
Swoonery offers a comprehensive portfolio of products and services, including Jewelry Collection, Necklaces, Rings, Bracelets, and Earrings.
Platform for purchasing fine jewelry items online
Fine necklaces available in various styles and materials
Selection of rings with real or lab-grown jewels
Varied bracelets for men and women at different prices
Earrings in multiple designs for everyday wear
Funding Insights of Swoonery
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Swoonery with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2015 | – | Seed | – | – |
1 investors in total: 1 institutional.
Investors in Swoonery
Swoonery has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Red Giraffe Sports.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage investments are made in sports and retail startups. | – | redgiraffeadvisors.com | New York, United States |
Investor details for Swoonery
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Swoonery
2 dated milestones of Swoonery, from founding to its latest funding, stage changes and deals.
- Founded Swoonery is founded.
- Funding First funding round.
Competitors of Swoonery
Swoonery operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Kendra Scott, Lashbrook Designs, Etkie, Service First and Porter Lyons, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| kendrascott.com | 2002 | Austin, United States | – | 1,428 | Fast-fashion and precious jewelry are provided by an internet-first brand. | |
| lashbrookdesigns.com | 2000 | Draper, United States | – | 165 | Online private label platform for jewelry rings is operated. | |
| etkie.com | 2014 | Albuquerque, United States | $34,000 | – | Artisan-made jewelry is created and sold by Etkie social enterprise. | |
| liveservicefirst.com | 2017 | Nevada, United States | – | – | Multi-category jewelry is provided online for men and women. | |
| porterlyons.com | 2012 | New Orleans, United States | – | – | Porter Lyons is recognized as a luxury jewelry retailer. | |
| senhoa.org | 2010 | Artesia, United States | – | – | Multi-category jewelry is offered through an internet-first brand. | |
| boxit.com | 1932 | Cleveland, United States | – | – | Manufactures packaging boxes for jewelry, retail, bakery, food service, and candy industries. | |
| adore-co.com | 2019 | Los Angeles, United States | – | – | An online private-label brand specializing in jewelry products. |
Detailed competitors of Swoonery
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Similar companies to Swoonery
10 companies that operate in the same segment as Swoonery (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about Swoonery
Swoonery was founded in 2015.
Swoonery is headquartered in New York, United States. It is registered at New York, New York, United States.
Founded in 2015 in New York, United States, Swoonery functions as an e-commerce platform within the jewelry sector. International fine jewelry brands are aggregated to offer users access to diverse options. Recommendations are generated through a backend system that collects data on pieces, while a real-time analytics engine evaluates user inputs like purpose, fit, and price to suggest suitable items. Operations focus on streamlined discovery and acquisition processes.
Swoonery's top competitors include Kendra Scott, Lashbrook Designs and Porter Lyons.
Swoonery offers Jewelry Collection, Necklaces, Rings, Bracelets, and Earrings.
Swoonery has 1 investor. Key investors include Red Giraffe Sports.
Swoonery operates through Swoonery, Inc..