About SYNETIQ
SYNETIQ is a Transportation, Automotive & Logistics company based in Doncaster (United Kingdom) founded in 2019, and was acquired by Insurance Auto Auctions in October 2021. Provider of car accessories. SYNETIQ has completed 1 acquisition, including Motorman. Its chief executive, as recorded, is Tom Rumboll. Its website synetiq.co.uk draws about 330 thousand monthly visits. SYNETIQ offers products and services including Salvage Auction, Green Parts, and Sell My Car. Its focus areas include Auto, Auto Retail & Aftersales, Parts & Accessories and B2C. Its legal entity is SYNETIQ Limited. Its competitors include Halfords, GSF Car Parts and Euro Car Parts.
Company details
SYNETIQ was founded in 2019 and is headquartered in Doncaster, United Kingdom. Operations focus on the automotive sector, where car accessories are distributed to various customers. Services encompass the provision of essential vehicle components and enhancements, supporting local and regional needs. The company is led by CEO Tom Rumboll, with activities centered on efficient supply chain management within the UK domain synetiq.co.uk.
- Headquarters Doncaster, United Kingdom
- Stage Acquired
- SectorsTransportation, Automotive & Logistics
- Website category Vehicles
- Website synetiq.co.uk
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Insurance Auto Auctions (Oct 2021)
- Legal Name Synetiq Limited
- Investors
- Investments & Acquisitions
- Acquired byInsurance Auto Auctions
(Oct 2021)
Products & Services of SYNETIQ
SYNETIQ offers a comprehensive portfolio of products and services, including Salvage Auction, Green Parts, and Sell My Car.
Online bidding for salvaged vehicles and parts.
Sale of used vehicle components for cost savings.
Service to sell cars in any condition quickly.
Investors in SYNETIQ
SYNETIQ has secured backing from 1 investor. Prominent investors backing the company include Insurance Auto Auctions.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Used cars are auctioned via an app-based B2C marketplace. | 1982 | iaai.com | Westchester, United States |
Investor details for SYNETIQ
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People of SYNETIQ
23 people are tracked at SYNETIQ (3 in leadership, 20 in team).
| Name | Role | Group |
|---|---|---|
Tom Rumboll | CEO | Leadership |
Sean M. | Head Of Software Development | Leadership |
Natalie Buckley | Human Resources Director | Leadership |
Florina Butcovan | Finance Assistant | Team |
Luke South | Financial Controller | Team |
Markian Rutkowskyj | Junior .net Developer | Team |
Antonio José Lucero Rueda | .net Developer | Team |
Trevor Hoy | Developer | Team |
Chris May | Client Services Manager | Team |
Sarah Dowen | Client Manager | Team |
Bruce Ridley | Information Compliance Manager | Team |
Liam Rowe | Client Relationship Manager | Team |
Lauren Linton | Auction Marketing Manager | Team |
Lewis Hamilton | Software Developer | Team |
Jack Downing | Fp&a Manager | Team |
Mariana Catrina (AATQB) | Accounts Payable Team Leader | Team |
Sarah Rawlinson | Junior Developer | Team |
Daniel McKenna Amimi Cae A.inst.a.e.a | Engineering Manager | Team |
Stephen Penton | Parts Delivery Driver | Team |
Dan Flanagan | Warehouse And Distribution Manager | Team |
3 more people are available in the full profile.
Complete people profiles for SYNETIQ
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Investments & Acquisitions by SYNETIQ
SYNETIQ has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Motorman.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Manufacturer and supplier of automotive components | motorman.co.uk | St Albans, United Kingdom | 1969 | Oct 2019 | β’β’β’β’ |
Complete acquisition details for SYNETIQ
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Timeline of SYNETIQ
3 dated milestones of SYNETIQ across 2 years, from founding to its latest funding, stage changes and deals.
- Founded SYNETIQ is founded.
- Acquisition Acquires Motorman.
- Exit Acquired by Insurance Auto Auctions.
Competitors of SYNETIQ
SYNETIQ has 3 listed competitors in our database. They include Halfords, GSF Car Parts and Euro Car Parts.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| halfords.com | 1892 | Redditch, United Kingdom | 8,084 | Automotive parts and accessories are sold online by Halfords. | ||
| gsfgroup.com | 1998 | Sutton, United Kingdom | GSF Car Parts is recognized as a leading motor factor business in the UK, supplying automotive parts to trade and retail customers. | |||
| eurocarparts.com | 1978 | Tamworth, United Kingdom | 8,791 | Aftermarket auto parts and accessories are sold online. |
Detailed competitors of SYNETIQ
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Web traffic of SYNETIQ
The website of SYNETIQ (synetiq.co.uk) receives about 329.7K visits a month and ranks #142,080 among all websites worldwide, #3,066 in Vehicles.
- Monthly visits329.7K
▲ 43.3% vs previous month
- Unique visitors54.4K
per month
- Global rank#142,080
among all websites
- Category rank#3,066
Vehicles · Vehicles
- Bounce rate44%
- Pages per visit5.8
- Average visit2 min 28 sec
- DevicesDesktop 40% Β· Mobile 60%
Websites whose visitors overlap most with SYNETIQ. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
copart.co.uk | copart.co.uk | 100% | #20,843 | β | |
salvagemarket.co.uk | salvagemarket.co.uk | 85% | #273,619 | β | |
| asm-autos.co.uk | 70% | 271.3K | #125,622 | View details | |
| bca.co.uk | 70% | 556.3K | #73,848 | View details | |
synetiq-auctions.co.uk | synetiq-auctions.co.uk | 67% | #382,161 | β | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for SYNETIQ
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Top companies in Automotive Retail & Aftersales
2 companies that operate in the same segment as SYNETIQ (Automotive Retail & Aftersales) in United Kingdom, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Auto insurance is delivered via app to individual drivers. | 2017 | London, England, United Kingdom | USD 161.3 M | USD 369.88 M | 625 | |
Vehicle parts and accessories are sold via an online platform. | 1897 | Walsall, West Midlands, United Kingdom | USD 20.37 M |
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Related news about Synetiq
Complete news archive for SYNETIQ
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Frequently Asked Questions about SYNETIQ
SYNETIQ was founded in 2019.
SYNETIQ is headquartered in Doncaster, United Kingdom. It is registered at Doncaster, England, United Kingdom.
Tom Rumboll is the CEO of SYNETIQ, as recorded in our data.
SYNETIQ was founded in 2019 and is headquartered in Doncaster, United Kingdom. Operations focus on the automotive sector, where car accessories are distributed to various customers. Services encompass the provision of essential vehicle components and enhancements, supporting local and regional needs. The company is led by CEO Tom Rumboll, with activities centered on efficient supply chain management within the UK domain synetiq.co.uk.
SYNETIQ's top competitors include Halfords, GSF Car Parts and Euro Car Parts.
SYNETIQ offers Salvage Auction, Green Parts, and Sell My Car.
SYNETIQ has made 1 acquisition, including Motorman.
SYNETIQ has 1 investor. Key investors include Insurance Auto Auctions.
SYNETIQ operates through Synetiq Limited.
Yes. SYNETIQ was acquired by Insurance Auto Auctions in October 2021.
The website of SYNETIQ receives about 330 thousand visits a month and ranks #142,080 among all websites worldwide.

