About TAE
TAE is a Consumer company based in Delhi (India) founded in 2010 by Rishabh Chopra. Ayurvedic beauty products are provided via an online platform. It operates in the Consumer and Healthcare sectors. Its website tae.in draws about 22 thousand monthly visits. Its Indian entity Transformative Ventures Private Limited reported revenue of ₹361 Cr. TAE offers products and services including Safranyam Face Oil, Lumiclear Glow Maximiser, Emblaj Volumising Formula, Nirujam Joint Care, and Tulsi Mint Tonifying Eye Gel. Its focus areas include Retail, Beauty Tech, Ecommerce and Multi Category. Its competitors include Asta Berry Biosciences, Just Herbs and The Ayurveda; 3 of its 3 listed competitors have raised funding.
Company details
The Ayurveda Experience was founded in 2010 and is based in Delhi, India. An online platform is operated, focusing on ayurvedic products for bodycare, skincare, haircare, and facecare. Educational courses are offered to users, along with quizzes designed to assess skin conditions. Operations center on e-commerce in the wellness and beauty sector, serving customers through the domain tae.in.
- Headquarters Delhi, India
- Founders Rishabh Chopra
- SectorsConsumerHealthcare
- Phone•••• ••••
- Website tae.in
- Social Facebook Instagram YouTube
- Legal Name Transformative Ventures Private Limited
- Date of Incorporation 12 Aug, 2010
- Annual Revenue₹361 Cr
FY 2024 · +38% YoY
- Net Loss-₹24.89 Cr
FY 2024 · -7% margin
- EBITDA-₹21.19 Cr
FY 2024 · -6% margin
- Investors
Associated legal entities of TAE
TAE operates through Transformative Ventures Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Transformative Ventures Private Limited CIN U93000HR2010PTC125946 | Active | 12 Aug 2010 | Gurgaon, Haryana | ₹361 Cr | 142 | 6 | View details |
Products & Services of TAE
TAE offers a comprehensive portfolio of products and services, including Safranyam Face Oil, Lumiclear Glow Maximiser, Emblaj Volumising Formula, Nirujam Joint Care, and Tulsi Mint Tonifying Eye Gel.
Glow-boosting and brightening oil for skin concerns
Softens and brightens skin for daily use
Controls hair fall and adds volume
Supports joint health with herbal oils
Reduces puffiness around eyes naturally
Strengthens hair and reduces breakage
Moisturizes dry skin with natural ingredients
Fights acne using Ayurvedic packs
Provides natural body scent and freshness
Aids body pain relief with herbal application
Apps and channels of TAE
its YouTube channel TAE - The Ayurveda Experience India has 3.9K subscribers and 30 videos.
Videos from TAE
The most watched videos on TAE's YouTube channel, TAE - The Ayurveda Experience India (3.9K subscribers). Click a video to play it here.
More on TAE - The Ayurveda Experience India.
Funding Insights of TAE
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of TAE with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2018 | Seed | – | – |
1 investors in total: 1 institutional.
Investors in TAE
TAE has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Fireside Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| firesideventures.com |
Investor details for TAE
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Transformative Ventures Private Limited (TAE)
Transformative Ventures Private Limited is the primary company behind TAE. The board of Transformative Ventures Private Limited currently have 6 directors; the longest-serving is Rishabh Chopra, appointed in 2010. 9 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Rishabh Chopra DIN 03090020 | Director | 12 Aug 2010 | 16 yrs 2 mo | Transformative Ventures Private Limited |
| Mohit Satyanand DIN 00826799 | Director | 25 Feb 2016 | 10 yrs 8 mo | Transformative Ventures Private Limited |
| Kanwaljit Singh DIN 01388140 | Nominee Director | 23 Nov 2018 | 7 yrs 11 mo | Transformative Ventures Private Limited |
| Arpit Beri DIN 10417914 | Nominee Director | 04 Jan 2024 | 2 yrs 10 mo | Transformative Ventures Private Limited |
| Ashvin Chadha DIN 01962798 | Nominee Director | 28 May 2024 | 2 yrs 5 mo | Transformative Ventures Private Limited |
| Simrandeep Singh Parmar DIN 03390118 | Director | 07 Mar 2025 | 1 yr 8 mo | Transformative Ventures Private Limited |
People of TAE
1 people are tracked at TAE (1 in leadership).
| Name | Role | Group |
|---|---|---|
| Founder | Leadership |
Complete people profiles for TAE
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of TAE
Figures of Transformative Ventures Private Limited, the primary company behind TAE, for FY 2024. Revenue was ₹361 Cr (+38% year on year). Net loss was -₹24.89 Cr (-7% margin). EBITDA was -₹21.19 Cr (-6% margin). Revenue has grown at a compounded annual rate of +53% over three years and +43% over five years.
- ₹361 CrRevenue · FY 2024 · +38% YoY
- -₹24.89 CrNet loss · -7% margin
- -₹21.19 CrEBITDA · -6% margin
- ₹5.8 LakhPaid-up capital
- 142Employees (provident fund records)
- +53%Revenue CAGR, 3 years
- +43%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Transformative Ventures Private Limited are on its company page.
Detailed financial statements for TAE
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of TAE
2 dated milestones of TAE across 8 years, from founding to its latest funding, stage changes and deals.
- Founded TAE is founded.
- Funding First funding round.
Competitors of TAE
TAE has 3 listed competitors in our database, 3 of them funded. They include Asta Berry Biosciences, Just Herbs and The Ayurveda.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| astaberry.com | 1950 | Delhi, India | $50,125 | 212 | Ayurvedic skincare and cosmetics are manufactured and distributed globally. | |
| justherbs.in | 2002 | Sahibzada Ajit Singh Nagar, India | $1.57M | 2,011 | Ayurvedic skin care products are manufactured and marketed. | |
| theayurvedaco.com | 2021 | Gurugram, India | $15.91M | 77 | Multi-category ayurvedic beauty and wellness products are offered online. |
Detailed competitors of TAE
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of TAE
The website of TAE (tae.in) receives about 21.6K visits a month.
- Monthly visits21.6K
▲ 34.2% vs previous month
Websites whose visitors overlap most with TAE. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| theayurvedaexperience.com | 100% | View details | |||
sandhyaramanadharfoundation.com | sandhyaramanadharfoundation.com | 86% | #10,655,575 | – |
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as TAE (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
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Related news about Tae
Complete news archive for TAE
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Frequently Asked Questions about TAE
TAE was founded in 2010 and raised its 1st funding round 8 years after it was founded.
TAE is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
The primary company behind TAE, Transformative Ventures Private Limited, reported revenue of ₹361 Cr for FY 2024, up 38% year on year.
The Ayurveda Experience was founded in 2010 and is based in Delhi, India. An online platform is operated, focusing on ayurvedic products for bodycare, skincare, haircare, and facecare. Educational courses are offered to users, along with quizzes designed to assess skin conditions. Operations center on e-commerce in the wellness and beauty sector, serving customers through the domain tae.in.
TAE's top competitors include Just Herbs, The Ayurveda and Asta Berry Biosciences.
TAE offers Safranyam Face Oil, Lumiclear Glow Maximiser, Emblaj Volumising Formula, Nirujam Joint Care, and 6 more products and services.
TAE has 1 investor. Key investors include Fireside Ventures.
TAE operates through Transformative Ventures Private Limited.
The legal entities of TAE currently have 6 directors, including Simrandeep Singh Parmar, Arpit Beri, Rishabh Chopra and others.