Tasty Bite

Pune, India Founded: 1985 • Age: 41 yrs Acquired By Mars
Packaged, ready to cook food for Indian and south Asian cuisine
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About Tasty Bite

Tasty Bite is a company based in Pune (India) founded in 1985 was acquired by Mars in August 2017.. Tasty Bite has raised $7.5 million across 4 funding rounds from investors including Mars, Kagome and 2x Consumer Products Growth Partners. Tasty Bite offers products and services including Spinach & Paneer, Organic Coconut Squash Dal, Bombay Potatoes, Mushroom Masala, and Entrée and Rice Bundle. Tasty Bite operates in a competitive market with competitors including ID Fresh Food, VEGOLUTION, BENANI FOODS, Bluepine Foods and Chef's Basket, among others.

  • Headquarter Pune, India
  • Sectors
    Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Consumer → Food, Beverage & Nutrition
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $7.5 M (USD)

    in 4 rounds

  • Latest Funding Round
  • Investors
    Mars

    & 3 more

  • Employee Count
    Employee Count
  • Acquired by
    Mars

    (Aug 14, 2017)

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Products & Services of Tasty Bite

Tasty Bite offers a comprehensive portfolio of products and services, including Spinach & Paneer, Organic Coconut Squash Dal, Bombay Potatoes, Mushroom Masala, and Entrée and Rice Bundle. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Pre-cooked Indian dish with spinach and cheese for quick consumption.

Organic lentil-based dish with coconut and squash flavors.

Spiced potato dish ready in minutes for easy meals.

Flavorful mushroom curry for convenient Indian dining.

Variety pack of entrées and rice for diverse meals.

Funding Insights of Tasty Bite

Tasty Bite has successfully raised a total of $7.5M across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 4
  • Last Round
  • First Round

    (26 Jun 2010)

  • Investors Count 3
Date Amount Transaction Name Valuation Lead Investors Investors
May, 2015 Amount Series B - Tasty Bite Valuation

investors

Oct, 2010 Amount Series A - Tasty Bite Valuation

investors

Sep, 2010 Amount Series A - Tasty Bite Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Tasty Bite

Tasty Bite has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include Mars, Kagome and 2x Consumer Products Growth Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
PE firm investing in the US
Founded Year Domain Location
Multiple sectors receive VC and PE investments.
Founded Year Domain Location
Surplus products are manufactured and marketed by Kagome in Japan.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Tasty Bite

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Tasty Bite

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Tasty Bite Comparisons

Employees
+
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Competitors of Tasty Bite

Tasty Bite operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as ID Fresh Food, VEGOLUTION, BENANI FOODS, Bluepine Foods and Chef's Basket, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Ready-to-cook wholesome food products are provided by ID Fresh Food.
domain founded_year HQ Location
Versatile and nutritious protein-first vegetarian foods are produced.
domain founded_year HQ Location
Ready-to-cook food brand
domain founded_year HQ Location
Ready-to-make oriental snacks are branded and distributed by Bluepine Foods.
domain founded_year HQ Location
Ready-to-eat pasta and sauces are supplied online by Chef's Basket.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Tasty Bite

Frequently Asked Questions about Tasty Bite

When was Tasty Bite founded?

Tasty Bite was founded in 1985 and raised its 1st funding round 25 years after it was founded.

Where is Tasty Bite located?

Tasty Bite is headquartered in Pune, India. It is registered at Pune, Maharashtra, India.

Who is the current CEO of Tasty Bite?

Vicky Sol is the current CEO of Tasty Bite.

Is Tasty Bite a funded company?

Tasty Bite is a funded company, having raised a total of $7.5M across 4 funding rounds to date. The company's 1st funding round was a Series A of $7.5M, raised on Jun 26, 2010.

What does Tasty Bite do?

Tasty Bite was established in 1985 in Pune, India, as a brand under Preferred Brands Internationals subsidiary. Ready-to-cook packaged foods focused on Indian and South Asian cuisines are produced. Ingredients such as 75 vegetables, 75 spices, 42 grains, and 10 dry fruits are incorporated. These materials are cultivated on a 23-acre in-house farm and obtained from affiliated farmers. Operations center on food processing and distribution in the packaged goods sector.

Who are the top competitors of Tasty Bite?

Tasty Bite's top competitors include ID Fresh Food, VEGOLUTION and BENANI FOODS.

What products or services does Tasty Bite offer?

Tasty Bite offers Spinach & Paneer, Organic Coconut Squash Dal, Bombay Potatoes, Mushroom Masala, and Entrée and Rice Bundle.

Who are Tasty Bite's investors?

Tasty Bite has 4 investors. Key investors include Mars, Kagome, 2x Consumer Products Growth Partners, and Rustic Canyon/Fontis Partners.

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