About The ADEX
The ADEX is a company based in Berlin (Germany) founded in 2013. The ADEX has raised $3.07 million across 1 funding round from investors including IRIS and Capnamic Ventures. The company has 36 employees. The ADEX offers products and services including Media Manager, Adition, Active Agent, Yieldlab, and The Adex. The ADEX operates in a competitive market with competitors including mParticle, Alliance Data, Choozle, Ubermedia and Zefr, among others.
- Headquarter Berlin, Germany
- Employees 36
- SectorsMedia & Entertainment
- Website theadex.com
- Social LinkedIn X Facebook
- Legal Name Virtual Minds Gmbh
- Total Equity Funding$3.07M (USD)
in 1 rounds
- Latest Funding Round$3.07M (USD), Series A
Mar 2015
- InvestorsIRIS
& 1 more
- Employee Count36
Products & Services of The ADEX
The ADEX offers a comprehensive portfolio of products and services, including Media Manager, Adition, Active Agent, Yieldlab, and The Adex.
Platform for combined planning and measurement of video inventories.
Modular system for efficient programmatic advertising transactions.
Omnichannel DSP for value-oriented media purchasing.
Technology for real-time yield optimization in advertising.
Tool for aggregating and analyzing data from various sources.
Funding Insights of The ADEX
The ADEX has successfully raised a total of $3.07M through 1 strategic funding round. The most recent funding activity was a Series A round of $3.07 million completed in March 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.07M
- Total Rounds 1
- Last Round Series A — $3.07M
- First Round $3.07M
(Mar 2015)
- Investors Count 2
All 1 funding rounds of The ADEX with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2015 | $3.07M | Series A | – | – |
2 investors in total: 2 institutional.
Investors in The ADEX
The ADEX has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include IRIS and Capnamic Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A venture capital firm focused on tech investments is operated. | – | iris.vc | Paris, France | |
Seed-stage to series A investments are targeted by Capnamic Ventures. | – | capnamic.com | Cologne, Germany |
Investor details for The ADEX
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of The ADEX
2 dated milestones of The ADEX across 2 years, from founding to its latest funding, stage changes and deals.
- Founded The ADEX is founded.
- Funding First funding round of $3.1M.
Competitors of The ADEX
The ADEX operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as mParticle, Alliance Data, Choozle, Ubermedia and Zefr, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mparticle.com | 2012 | New York, United States | $266.6M | 151 | Customer data is collected and connected via API-based platform. | |
| alliancedata.com | 1996 | Plano, United States | – | 20,000 | Data-driven marketing, loyalty, and credit solutions are provided. | |
| choozle.com | 2012 | Denver, United States | $29.91M | 84 | Real-time insights are captured for targeted visual media campaigns. | |
| ubermedia.com | 2010 | Pasadena, United States | $38.1M | – | Cross-screen mobile audiences are targeted using location and social signals. | |
| zefr.com | 2009 | Los Angeles, United States | $36.16M | 133 | Cloud based video right management solution provider | |
| permutive.com | 2013 | London, United Kingdom | $116.46M | 89 | Ad data management platform is provided to advertisers and publishers. | |
| ninthdecimal.com | 2003 | San Francisco, United States | $73.79M | 133 | Mobile audience intelligence platform | |
| acxiom.com | 1969 | Little Rock, United States | – | – | Acxiom is engaged in providing data-driven marketing solutions. | |
| funnel.io | 2014 | Stockholm, Sweden | $131M | – | Cloud-based platform for integrating and analyzing marketing data is offered. | |
| dstillery.com | 2008 | New York, United States | $64.45M | – | Targeted DSP and DMP services are delivered using data science. |
Detailed competitors of The ADEX
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of The ADEX
The website of The ADEX (theadex.com) receives about 1.7K visits a month.
- Monthly visits1.7K
Websites whose visitors overlap most with The ADEX. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| seven.one | 100% | – | #1,218,051 | View details | |
| indexexchange.com | 100% | 95.1K | #293,155 | View details | |
| sonobi.com | 99% | 24.2K | #1,284,143 | View details | |
| smaato.com | 99% | 26.1K | #886,209 | View details | |
| pubmatic.com | 99% | 1.2M | #33,781 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for The ADEX
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on The Adex
Complete news archive for The ADEX
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to The ADEX
10 companies that operate in the same segment as The ADEX (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 1,074 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.29 B | – | – | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Frequently Asked Questions about The ADEX
The ADEX was founded in 2013 and raised its 1st funding round 2 years after it was founded.
The ADEX is headquartered in Berlin, Germany. It is registered at Berlin, Berlin, Germany.
The ADEX is a funded company, having raised a total of $3.07M across 1 funding round to date. The company's 1st funding round was a Series A of $3.07M, raised on Mar 2015.
The ADEX has 36 employees.
A data management platform is operated by The AdEx, founded in 2013 in Berlin, Germany, within the advertising technology sector. Data collection from proprietary and third-party sources is automated, followed by analysis, evaluation, and segmentation to support programmatic media buying. Partnerships have been established with entities including AppNexus, Yield lab, Sony, Microsoft, Turn, Audi, Amazon, and Dell, facilitating market participant access.
The ADEX offers Media Manager, Adition, Active Agent, Yieldlab, and The Adex.
The ADEX has 2 investors. Key investors include IRIS, and Capnamic Ventures.
The ADEX operates through Virtual Minds Gmbh.