About The Curious Bees
The Curious Bees is a Consumer company based in Delhi (India) founded in 2019. It runs a direct-to-consumer brand specializing in activity boxes for children. It operates on a B2C model. Its Indian entity Sbt Marketing Private Limited reported revenue of ₹1.03 Cr. Its focus areas include Consumer Goods, Toys and Games, Educational Products and Activity Boxes. Its competitors include PlayShifu, Smartivity and Genius Box; 2 of its 3 listed competitors have raised funding.
Company details
The Curious Bees, based in Delhi, focuses on producing consumer products, toys and games, educational products, and activity boxes. Runs a direct-to-consumer brand specializing in activity boxes for children. The company prioritizes operational excellence, innovation, and customer-centric approaches for success.
- Headquarters Delhi, India
- SectorsConsumer
- Website thecuriousbees.in
- Social LinkedIn Facebook Instagram
- Legal Name Sbt Marketing Private Limited
- Date of Incorporation 26 Apr, 2004
- Jurisdiction New Delhi, Delhi, India
- Annual Revenue₹1.03 Cr
FY 2025 · +33% YoY
- Net Profit₹3.8 Lakh
FY 2025 · 4% margin
- EBITDA₹6.3 Lakh
FY 2025 · 6% margin
Associated legal entities of The Curious Bees
The Curious Bees operates through Sbt Marketing Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Sbt Marketing Private Limited CIN U51909DL2004PTC126036 | Active | 26 Apr 2004 | New Delhi, Delhi | ₹1.0 Cr | 3 | View details |
Board of directors of Sbt Marketing Private Limited (The Curious Bees)
Sbt Marketing Private Limited is the primary company behind The Curious Bees. The board of Sbt Marketing Private Limited currently have 3 directors; the longest-serving is Anirudh Singhal, appointed in 2017. 5 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Anirudh Singhal DIN 00059131 | Director | 01 Feb 2017 | 9 yrs 9 mo | Sbt Marketing Private Limited |
| Anurag Singhal DIN 08426519 | Director | 01 Apr 2019 | 7 yrs 7 mo | Sbt Marketing Private Limited |
| Surbhi Gupta DIN 08853592 | Director | 21 Aug 2020 | 6 yrs 2 mo | Sbt Marketing Private Limited |
Financials of The Curious Bees
Figures of Sbt Marketing Private Limited, the primary company behind The Curious Bees, for FY 2025. Revenue was ₹1.03 Cr (+33% year on year). Net profit was ₹3.8 Lakh (4% margin). EBITDA was ₹6.3 Lakh (6% margin). Revenue has grown at a compounded annual rate of +123% over three years and +94% over five years.
- ₹1.03 CrRevenue · FY 2025 · +33% YoY
- ₹3.8 LakhNet profit · 4% margin
- ₹6.3 LakhEBITDA · 6% margin
- ₹11.8 LakhPaid-up capital
- +123%Revenue CAGR, 3 years
- +94%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Sbt Marketing Private Limited are on its company page.
Detailed financial statements for The Curious Bees
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Competitors of The Curious Bees
The Curious Bees has 3 listed competitors in our database, 2 of them funded. They include PlayShifu, Smartivity and Genius Box.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| playshifu.com | 2016 | Bengaluru, India | $35.81M | 142 | Interactive STEM kits are provided for children's learning. | |
| smartivity.in | 2015 | Delhi, India | $5.88M | 49 | Platform offering toys to boost children's brain development and creativity | |
| geniusbox.in | 2015 | Gurugram, India | 168 | Subscription of activity kits and educational toys for kids |
Detailed competitors of The Curious Bees
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of The Curious Bees
The website of The Curious Bees (thecuriousbees.in) receives about 1.1K visits a month.
- Monthly visits1.1K
▲ 32.9% vs previous month
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Frequently Asked Questions about The Curious Bees
The Curious Bees was founded in 2019.
The Curious Bees is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
The primary company behind The Curious Bees, Sbt Marketing Private Limited, reported revenue of ₹1.03 Cr for FY 2025, up 33% year on year.
The Curious Bees, based in Delhi, focuses on producing consumer products, toys and games, educational products, and activity boxes. Runs a direct-to-consumer brand specializing in activity boxes for children. The company prioritizes operational excellence, innovation, and customer-centric approaches for success.
The Curious Bees's top competitors include PlayShifu, Smartivity and Genius Box.
The Curious Bees operates through Sbt Marketing Private Limited.
The legal entities of The Curious Bees currently have 3 directors, including Surbhi Gupta, Anirudh Singhal, Anurag Singhal.