About The Formularx
The Formularx is a Consumer company based in Noida (India) founded in 2021 by Satobhisha Mukherjee and Rahul Chaudhary. It offers skincare solutions for barrier repair, moisturizing, and sun protection. It operates on a D2C and B2C model. Its chief executive, as recorded, is Satobhisha Mukherjee. Its website theformularx.com draws about 527 thousand monthly visits. Its Indian entity Oxygen Magnesium Private Limited reported revenue of ₹6.62 Cr. The Formularx offers products and services including Barrier Relief Lightweight Ceramide Moisturizer, Barrier Plus Peptide Ceramide Moisturizer, Sun Relief Ceramide Silk Hydrating Sunscreen, Hydrashield Vitamin C + Peptide Sunscreen, and Beyond Hydration Glycerin Serum. Its focus areas include Beauty and Personal Care, Skincare, Sun Protection and Barrier Care. Its competitors include Foxtale, World of Asaya and Conscious Chemist; 3 of its 3 listed competitors have raised funding.
Company details
THE FORMULARX specializes in barrier care skincare, developing products like ceramide moisturizers and sunscreens to protect and restore sensitive skin. They operate through an online platform, selling items for various skin concerns such as acne and dryness. Based in Noida, India, they serve individual consumers with e-commerce delivery and focus on preventive skincare routines.
- Headquarters Noida, India
- Founders Satobhisha Mukherjee, Rahul Chaudhary
- SectorsConsumer
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Website theformularx.com
- Social X Facebook Instagram
- Legal Name Oxygen Magnesium Private Limited
- Date of Incorporation 15 Jul, 2019
- Jurisdiction Noida, Uttar Pradesh, India
- Annual Revenue₹6.62 Cr
FY 2024 · +140% YoY
- Net Profit₹18.3 Lakh
FY 2024 · 3% margin
- EBITDA₹23.8 Lakh
FY 2024 · 4% margin
Associated legal entities of The Formularx
The Formularx operates through Oxygen Magnesium Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Oxygen Magnesium Private Limited CIN U52609UP2019PTC119143 | Active | 15 Jul 2019 | Noida, Uttar Pradesh | ₹6.6 Cr | 2 | View details |
Products & Services of The Formularx
The Formularx offers a comprehensive portfolio of products and services, including Barrier Relief Lightweight Ceramide Moisturizer, Barrier Plus Peptide Ceramide Moisturizer, Sun Relief Ceramide Silk Hydrating Sunscreen, Hydrashield Vitamin C + Peptide Sunscreen, and Beyond Hydration Glycerin Serum.
Gel cream for oily, combination, and sensitive skin barrier repair.
Nourishing cream for normal, dry, and sensitive skin hydration.
Lightweight sunscreen that hydrates, protects, and brightens skin.
Water-based sunscreen for oil-free antioxidant skin protection.
Hydrating serum that brightens and fortifies the skin barrier.
Board of directors of Oxygen Magnesium Private Limited (The Formularx)
Oxygen Magnesium Private Limited is the primary company behind The Formularx. The board of Oxygen Magnesium Private Limited currently have 2 directors; the longest-serving is Rahul Chaudhary, appointed in 2019.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Rahul Chaudhary DIN 08510796 | Director | 15 Jul 2019 | 7 yrs 3 mo | Oxygen Magnesium Private Limited |
| Satobhisha Mukherjee DIN 08510797 | Director | 15 Jul 2019 | 7 yrs 3 mo | Oxygen Magnesium Private Limited |
People of The Formularx
2 people are tracked at The Formularx (2 in leadership).
| Name | Role | Group |
|---|---|---|
| Co-Founder, CEO | Leadership | |
| Co-Founder, Managing Director | Leadership |
Complete people profiles for The Formularx
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of The Formularx
Figures of Oxygen Magnesium Private Limited, the primary company behind The Formularx, for FY 2024. Revenue was ₹6.62 Cr (+140% year on year). Net profit was ₹18.3 Lakh (3% margin). EBITDA was ₹23.8 Lakh (4% margin).
- ₹6.62 CrRevenue · FY 2024 · +140% YoY
- ₹18.3 LakhNet profit · 3% margin
- ₹23.8 LakhEBITDA · 4% margin
- ₹1 LakhPaid-up capital
Balance sheet, profit and loss, cash flow and ratios of Oxygen Magnesium Private Limited are on its company page.
Detailed financial statements for The Formularx
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Competitors of The Formularx
The Formularx has 3 listed competitors in our database, 3 of them funded. They include Foxtale, World of Asaya and Conscious Chemist.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| foxtale.in | 2021 | Mumbai, India | $57.45M | 308 | Online brand of skincare, face, lip, body care, and perfume products | |
| worldofasaya.com | 2021 | Bengaluru, India | $5.73M | Skincare products tailored for darker skin tones are offered online. | ||
| consciouschemist.com | 2019 | Gurugram, India | $2.02M | 39 | Skin care products are offered via an internet-first brand. |
Detailed competitors of The Formularx
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of The Formularx
The website of The Formularx (theformularx.com) receives about 526.9K visits a month and ranks #121,175 among all websites worldwide, #6,193 in Beauty and Cosmetics.
- Monthly visits526.9K
▲ 54.8% vs previous month
- Unique visitors94.7K
per month
- Global rank#121,175
among all websites
- Category rank#6,193
Lifestyle · Beauty and Cosmetics
- Bounce rate41%
- Pages per visit4.7
- Average visit6 min 30 sec
- DevicesDesktop 2% · Mobile 98%
Websites whose visitors overlap most with The Formularx. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| rasluxuryoils.com | 94% | 173.5K | #204,948 | View details | |
| loveearth.in | 91% | 16.9K | #1,459,586 | View details | |
| chosenstore.in | 90% | 150K | #238,859 | View details | |
| thepinkfoundry.com | 90% | 105.9K | #365,693 | View details | |
| consciouschemist.com | 90% | 252.8K | #210,064 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 23 similar websites and full traffic analytics for The Formularx
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 23 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as The Formularx (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M |
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Frequently Asked Questions about The Formularx
The Formularx was founded in 2021.
The Formularx is headquartered in Noida, India. It is registered at Noida, Uttar Pradesh, India.
Satobhisha Mukherjee is the CEO of The Formularx, as recorded in our data. They have also founded this company.
The primary company behind The Formularx, Oxygen Magnesium Private Limited, reported revenue of ₹6.62 Cr for FY 2024, up 140% year on year.
THE FORMULARX specializes in barrier care skincare, developing products like ceramide moisturizers and sunscreens to protect and restore sensitive skin. They operate through an online platform, selling items for various skin concerns such as acne and dryness. Based in Noida, India, they serve individual consumers with e-commerce delivery and focus on preventive skincare routines.
The Formularx's top competitors include Foxtale, World of Asaya and Conscious Chemist.
The Formularx offers Barrier Relief Lightweight Ceramide Moisturizer, Barrier Plus Peptide Ceramide Moisturizer, Sun Relief Ceramide Silk Hydrating Sunscreen, Hydrashield Vitamin C + Peptide Sunscreen, and Beyond Hydration Glycerin Serum.
The Formularx operates through Oxygen Magnesium Private Limited.
The legal entities of The Formularx currently have 2 directors, including Rahul Chaudhary, Satobhisha Mukherjee.
The website of The Formularx receives about 527 thousand visits a month and ranks #121,175 among all websites worldwide.