About The Nature Story
The Nature Story is a Consumer company based in Mumbai (India) founded in 2021. It runs a direct-to-consumer brand offering beauty care products. It operates on a B2C model. The company has 1 employees. Its Indian entity Novifi Wellness Private Limited reported revenue of ₹4.3 Lakh. Its focus areas include Consumer Goods, Beauty and Personal Care, Cosmetics and Direct-to-Consumer. Its competitors include Mamaearth, MyGlamm and Minimalist; 3 of its 3 listed competitors have raised funding.
Company details
The Nature Story runs a direct-to-consumer brand offering beauty care products, focusing on producing consumer products, beauty and personal care, producing cosmetics, and direct-to-consumer. It serves clients with dedicated solutions, emphasizing quality, innovation, and sustainable growth in its core markets.
- Headquarters Mumbai, India
- Employees 1
- SectorsConsumer
- Website thenaturestory.in
- Legal Name Novifi Wellness Private Limited
- Date of Incorporation 22 Sep, 2021
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹4.3 Lakh
FY 2024 · +1157% YoY
- Net Loss-₹9.1 Lakh
FY 2024 · -210% margin
- EBITDA-₹9.1 Lakh
FY 2024 · -210% margin
- Employee Count1
Associated legal entities of The Nature Story
The Nature Story operates through Novifi Wellness Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Novifi Wellness Private Limited CIN U24100MH2021PTC367983 | Active | 22 Sep 2021 | Mumbai, Maharashtra | ₹0.0 Cr | 2 | View details |
Board of directors of Novifi Wellness Private Limited (The Nature Story)
Novifi Wellness Private Limited is the primary company behind The Nature Story. The board of Novifi Wellness Private Limited currently have 2 directors; the longest-serving is Nishchay Naresh Mehta, appointed in 2021. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Nishchay Naresh Mehta DIN 03408389 | Director | 22 Sep 2021 | 5 yrs 1 mo | Novifi Wellness Private Limited |
| Bhushan Shailesh Shah DIN 07872693 | Director | 22 Sep 2021 | 5 yrs 1 mo | Novifi Wellness Private Limited |
Financials of The Nature Story
Figures of Novifi Wellness Private Limited, the primary company behind The Nature Story, for FY 2024. Revenue was ₹4.3 Lakh (+1157% year on year). Net loss was -₹9.1 Lakh (-210% margin). EBITDA was -₹9.1 Lakh (-210% margin).
- ₹4.3 LakhRevenue · FY 2024 · +1157% YoY
- -₹9.1 LakhNet loss · -210% margin
- -₹9.1 LakhEBITDA · -210% margin
- ₹1 LakhPaid-up capital
Balance sheet, profit and loss, cash flow and ratios of Novifi Wellness Private Limited are on its company page.
Detailed financial statements for The Nature Story
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Competitors of The Nature Story
The Nature Story has 3 listed competitors in our database, 3 of them funded. They include Mamaearth, MyGlamm and Minimalist.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mamaearth.in | 2016 | Gurugram, India | $89.36M | 1,900 | Online brand offering multi-category natural skin care and makeup products | |
| myglamm.com | 2015 | Mumbai, India | $105.68M | 411 | Online platform selling beauty products, makeup, skincare, and cosmetics in India. | |
| beminimalist.co | 2018 | Jaipur, India | $17.02M | 545 | Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns |
Detailed competitors of The Nature Story
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Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as The Nature Story (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
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Frequently Asked Questions about The Nature Story
The Nature Story was founded in 2021.
The Nature Story is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
The Nature Story has 1 employees.
The primary company behind The Nature Story, Novifi Wellness Private Limited, reported revenue of ₹4.3 Lakh for FY 2024, up 1157% year on year.
The Nature Story runs a direct-to-consumer brand offering beauty care products, focusing on producing consumer products, beauty and personal care, producing cosmetics, and direct-to-consumer. It serves clients with dedicated solutions, emphasizing quality, innovation, and sustainable growth in its core markets.
The Nature Story's top competitors include MyGlamm, Mamaearth and Minimalist.
The Nature Story operates through Novifi Wellness Private Limited.
The legal entities of The Nature Story currently have 2 directors, including Nishchay Naresh Mehta, Bhushan Shailesh Shah.