About The Secret Label
The Secret Label is a Retail company based in Secunderabad (India) founded in 2015. It operates as an online retailer for designer dresses, accessories, and home decor items. It operates on a B2C and D2C model. Its Indian entity Secret Label India Apparels Llp reported revenue of ₹5.57 Cr. The Secret Label offers products and services including Designer Dresses, Accessories, and Home Decor. Its focus areas include Consumer, Fashion, Apparel and Online Retail. Its competitors include FirstCry, Vaaree, Home Centre, Babyoye and Newmi and 3 more; 5 of its 8 listed competitors have raised funding.
Company details
The Secret Label is an online platform based in Secunderabad, India, selling designer clothing, accessories, and home decor for women, men, and kids. It operates through e-commerce, providing worldwide delivery, free shipping in India, and options for returns and exchanges. The site serves global customers with a focus on fashion items and customer testimonials highlight reliable service.
- Headquarters Secunderabad, India
- SectorsRetail
- Email••••••••
- Website thesecretlabel.com
- Social X Facebook Instagram
- Legal Name Secret Label India Apparels Llp
- Date of Incorporation 30 Jul, 2015
- Jurisdiction Secunderabad, Telangana, India
- Annual Revenue₹5.57 Cr
FY 2021 · -21% YoY
Associated legal entities of The Secret Label
The Secret Label operates through Secret Label India Apparels Llp (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2021) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Secret Label India Apparels Llp CIN AAE-4801 | Active | 30 Jul 2015 | Secunderabad, Telangana | ₹5.6 Cr | – | 2 | View details |
Products & Services of The Secret Label
The Secret Label offers a comprehensive portfolio of products and services, including Designer Dresses, Accessories, and Home Decor.
Clothing for women, men, and kids via online platform
Handbags and jewellery for fashion enhancement
Items like cushions and rugs for home styling
Board of directors of Secret Label India Apparels Llp (The Secret Label)
Secret Label India Apparels Llp is the primary company behind The Secret Label. The board of Secret Label India Apparels Llp currently have 2 directors; the longest-serving is Soumil Surana, appointed in 2015.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Soumil Surana DIN 07235494 | Designated Partner | 30 Jul 2015 | 11 yrs 2 mo | Secret Label India Apparels Llp |
| Sangita Surana DIN 07235488 | Designated Partner | 30 Jul 2015 | 11 yrs 2 mo | Secret Label India Apparels Llp |
Financials of The Secret Label
Figures of Secret Label India Apparels Llp, the primary company behind The Secret Label, for FY 2021. Revenue was ₹5.57 Cr (-21% year on year).
- ₹5.57 CrRevenue · FY 2021 · -21% YoY
Balance sheet, profit and loss, cash flow and ratios of Secret Label India Apparels Llp are on its company page.
Detailed financial statements for The Secret Label
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Verified entity values are shown only after access is granted.
Competitors of The Secret Label
The Secret Label has 8 listed competitors in our database, 5 of them funded. They include FirstCry, Vaaree, Home Centre, Babyoye and Newmi, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| firstcry.com | 2010 | Pune, India | $513.39M | 6,895 | Online platform offering a wide range of baby, kids, and maternity products | |
| vaaree.com | 2022 | Bengaluru, India | $13.03M | 87 | Multi-category home improvement products are offered via an online platform. | |
| homecentre.in | 1995 | Bengaluru, India | – | 619 | Retails a variety of high-quality home furnishing products for modern living. | |
| babyoye.com | 2010 | Bengaluru, India | $14.5M | – | Online portal for baby products, pregnancy infant-care and mother-care products | |
| newmi.in | 2021 | Gurugram, India | $2.03M | 25 | Products and services for women's health and wellness are provided. | |
| dusaan.com | 2022 | Delhi, India | $1.41M | – | Online retailer of home decor and furnishing products | |
| mirraw.com | 2011 | Mumbai, India | – | 107 | Online platform for ethnic clothing, jewelry, and accessories shopping. | |
| fabfurnish.com | 2012 | Gurugram, India | – | – | Online/Offline Furniture Shopping |
Detailed competitors of The Secret Label
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Verified entity values are shown only after access is granted.
Web traffic of The Secret Label
Websites that share an audience with The Secret Label (thesecretlabel.com).
Websites whose visitors overlap most with The Secret Label. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
kusvaa.com | kusvaa.com | 100% | – | #717,415 | – |
| urbansuburban.in | 94% | 15.4K | #1,245,059 | View details | |
bharatreshma.com | bharatreshma.com | 92% | – | #606,006 | – |
| sarisandthings.com | 92% | – | #2,397,202 | View details | |
kaarimarket.com | kaarimarket.com | 92% | – | #3,600,177 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 39 similar websites and full traffic analytics for The Secret Label
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 39 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Women Apparel E-Commerce
10 companies that operate in the same segment as The Secret Label (Women Apparel E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Operates an online platform selling apparel items like trousers, jeans, shorts, and shoes. | 2014 | Bengaluru, Karnataka, India | USD 42 M | USD 26.76 M | 3,181 | |
Online platform selling stylish western clothing for women including dresses and tops. | 2015 | Gurugram, Haryana, India | USD 9.87 M | USD 10.15 M | 272 | |
Manages an e-commerce platform offering diverse fashion products for men, women, and kids. | 2016 | Mumbai, Maharashtra, India | – | – | 6 | |
Online platform for purchasing top international fashion and footwear brands. | 2016 | Bengaluru, Karnataka, India | – | – | – | |
Online platform for shopping clothing, accessories, gadgets, and home decor items. | 2012 | Mumbai, Maharashtra, India | – | USD 52.18 M | 553 | |
Inner wear and hosiery for women are retailed by Soma. | 2004 | Fort Myers, Florida, United States | – | – | – | |
Men's and women's apparel and accessories are designed and retailed. | 1949 | Nacka, Stockholm County, Sweden | – | – | – | |
Operates a direct-to-consumer brand offering stylish casual wear for women. | 2013 | Delhi, Delhi, India | USD 13.53 M | USD 6.13 M | – | |
Operates an e-commerce platform specializing in casual wear for women. | 2009 | Gurugram, Haryana, India | USD 75.29 M | USD 85.54 K | 1 | |
Online platform selling women's ethnic wear, Western styles, and accessories. | 2014 | Delhi, Delhi, India | – | USD 107.04 M | 475 |
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Frequently Asked Questions about The Secret Label
The Secret Label was founded in 2015.
The Secret Label is headquartered in Secunderabad, India. It is registered at Secunderabad, Telangana, India.
The primary company behind The Secret Label, Secret Label India Apparels Llp, reported revenue of ₹5.57 Cr for FY 2021, down 21% year on year.
The Secret Label is an online platform based in Secunderabad, India, selling designer clothing, accessories, and home decor for women, men, and kids. It operates through e-commerce, providing worldwide delivery, free shipping in India, and options for returns and exchanges. The site serves global customers with a focus on fashion items and customer testimonials highlight reliable service.
The Secret Label's top competitors include FirstCry, Vaaree and Home Centre.
The Secret Label offers Designer Dresses, Accessories, and Home Decor.
The Secret Label operates through Secret Label India Apparels Llp.
The legal entities of The Secret Label currently have 2 directors, including Soumil Surana, Sangita Surana.