About THE UPSIDE
THE UPSIDE is a company based in Marrickville (Australia) founded in 2005. It operates as a D2C and B2C. THE UPSIDE offers products and services including Desert Moon Collection, Sports Bras, Swim Tops, and Leggings. THE UPSIDE operates in a competitive market with competitors including 2XU, Zhik, Stylerunner, Recova Wear and BLK Sport, among others.
- Headquarter Marrickville, Australia
- SectorsConsumer
- Website theupside.com
- Social Facebook Instagram YouTube
Products & Services of THE UPSIDE
THE UPSIDE offers a comprehensive portfolio of products and services, including Desert Moon Collection, Sports Bras, Swim Tops, and Leggings.
Western-inspired activewear for outdoor and daily use
Supportive apparel for fitness and active lifestyles
Functional tops designed for water activities
Stretchable pants for yoga and everyday wear
Apps and channels of THE UPSIDE
its YouTube channel TheUpsideChannel has 603 subscribers and 30 videos.
Videos from THE UPSIDE
The most watched videos on THE UPSIDE's YouTube channel, TheUpsideChannel (603 subscribers). Click a video to play it here.
More on TheUpsideChannel.
People of THE UPSIDE
6 people are tracked at THE UPSIDE (2 in leadership, 4 in team).
| Name | Role | Group |
|---|---|---|
Reece Bickmore | Head Of Finance | Leadership |
Paul Burdekin | Chief Executive Officer | Leadership |
Emily Goddard | Retail Manager The Upside Sport | Team |
Cassandra Humphries | Senior Graphic Designer | Team |
Jesse Chan | Operations Manager | Team |
Susan Gagliano | Ecommerce Manager | Team |
Complete people profiles for THE UPSIDE
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Competitors of THE UPSIDE
THE UPSIDE operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 2XU, Zhik, Stylerunner, Recova Wear and BLK Sport, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 2xu.com | 2005 | Melbourne, Australia | – | – | Internet first brand offering performance sportswear for men and women | |
| zhik.com | 2003 | Artarmon, Australia | $2M | – | Internet first brand of sports and outdoor apparel for women and men | |
| stylerunner.com | 2012 | Sydney, Australia | – | – | Internet-first apparel for women and men is offered online. | |
| recovawear.com | 2016 | Melbourne, Australia | – | – | Sustainable apparel is designed for rehabilitation patients. | |
| blksport.com | 2012 | Helensvale, Australia | – | – | Operates a direct-to-consumer brand for men's and women's apparel. | |
| ryderwear.com | 2009 | Adelaide, Australia | – | – | Sells functional gym clothes and activewear online for bodybuilders and lifters. | |
| ignitefitness.shop | 2020 | Melbourne, Australia | – | – | Runs a direct-to-consumer brand offering gym fitness wear for men and women. |
Detailed competitors of THE UPSIDE
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of THE UPSIDE
The website of THE UPSIDE (theupside.com) receives about 680.7K visits a month.
- Monthly visits680.7K
▼ 6.7% vs previous month
Websites whose visitors overlap most with THE UPSIDE. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| falconebiz.com | 100% | 959.8K | #63,970 | View details | |
| tofler.in | 97% | 556K | #105,509 | View details | |
| zaubacorp.com | 96% | 4.9M | #12,689 | View details | |
| tracxn.com | 92% | 2.9M | #16,597 | View details | |
| indiafilings.com | 90% | 2.1M | #29,959 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for THE UPSIDE
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Latest news on The Upside
Complete news archive for THE UPSIDE
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to THE UPSIDE
10 companies that operate in the same segment as THE UPSIDE (Sportswear), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Footwear, apparel, and accessories for multiple sports are provided globally. | 1949 | Chiba, Chiba, Japan | – | USD 66.94 M | – | |
Cycling apparel and accessories are offered for men and women. | 2004 | London, England, United Kingdom | – | – | – | |
Protective motorcycle apparel and gear are designed and manufactured. | 1972 | Vicenza, Veneto, Italy | – | – | – | |
Fishing apparel and equipment are manufactured for various angler needs. | 1980 | Bozeman, Montana, United States | USD 900 K | – | – | |
Online platform selling sportswear, fitness equipment, and accessories for workouts. | 2018 | Bengaluru, Karnataka, India | – | USD 30.04 M | 387 | |
Outdoor clothing and footwear are sold by Regatta. | 1981 | Manchester, Greater Manchester, United Kingdom | – | – | – | |
Cricket franchise operations, match engagements, and fan services in India. | 2008 | Mumbai, Maharashtra, India | – | USD 43.14 M | 7 | |
Online platform offering arena booking, player search and e-commerce | 2013 | Bengaluru, Karnataka, India | USD 8.16 M | USD 1.07 K | 1 | |
Technical outdoor gear is provided for sailing and country sports. | 1965 | Southend On Sea, Essex, United Kingdom | – | – | – | |
Manufacturer of backpacks, luggage, and outdoor apparel | 1979 | Haiku-pauwela, Hawaii, United States | – | – | – |
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Frequently Asked Questions about THE UPSIDE
THE UPSIDE was founded in 2005.
THE UPSIDE is headquartered in Marrickville, Australia. It is registered at Marrickville, New South Wales, Australia.
THE UPSIDE is a global brand focused on athleisure wear, offering fashionable and functional clothing like tops, bottoms, and swimwear through an e-commerce platform. They emphasize yoga, spirituality, and outdoor activities in their designs, serving consumers in the United States, Australia, and international markets. Based primarily in the US, they provide direct online shopping with collections inspired by themes like western styles.
THE UPSIDE's top competitors include 2XU, Recova Wear and Stylerunner.
THE UPSIDE offers Desert Moon Collection, Sports Bras, Swim Tops, and Leggings.
The website of THE UPSIDE receives about 681 thousand visits a month.