THE UPSIDE

Marrickville, Australia Founded: 2005 • Age: 21 yrs
Offers online sales of activewear, swimwear, and apparel items worldwide.

About THE UPSIDE

THE UPSIDE is a company based in Marrickville (Australia) founded in 2005. It operates as a D2C, and B2C. THE UPSIDE offers products and services including Desert Moon Collection, Sports Bras, Swim Tops, and Leggings. THE UPSIDE operates in a competitive market with competitors including 2XU, Zhik, Stylerunner, Recova Wear and BLK Sport, among others.

  • Headquarter Marrickville, Australia
  • Sectors
    Consumer
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Consumer → Apparel, Fashion & Lifestyle
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Products & Services of THE UPSIDE

THE UPSIDE offers a comprehensive portfolio of products and services, including Desert Moon Collection, Sports Bras, Swim Tops, and Leggings. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Western-inspired activewear for outdoor and daily use

Supportive apparel for fitness and active lifestyles

Functional tops designed for water activities

Stretchable pants for yoga and everyday wear

People of THE UPSIDE
Headcount 10-50
Employee Profiles 6
Employee Profiles
People
Cassandra Humphries
Senior Graphic Designer
People
Reece Bickmore
Head Of Finance
People
Susan Gagliano
Ecommerce Manager

Unlock access to complete

Funding Insights of THE UPSIDE

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investments & Acquisitions by THE UPSIDE

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - THE UPSIDE

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

The Upside Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of THE UPSIDE

THE UPSIDE operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 2XU, Zhik, Stylerunner, Recova Wear and BLK Sport, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Internet first brand offering performance sportswear for men and women
domain founded_year HQ Location
Internet first brand of sports and outdoor apparel for women and men
domain founded_year HQ Location
Internet-first apparel for women and men is offered online.
domain founded_year HQ Location
Sustainable apparel is designed for rehabilitation patients.
domain founded_year HQ Location
Operates a direct-to-consumer brand for men's and women's apparel.
domain founded_year HQ Location
Sells functional gym clothes and activewear online for bodybuilders and lifters.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on The Upside

The Upside launches sustainable collection
Fashionunited6 years ago

Frequently Asked Questions about THE UPSIDE

When was THE UPSIDE founded?

THE UPSIDE was founded in 2005.

Where is THE UPSIDE located?

THE UPSIDE is headquartered in Marrickville, Australia. It is registered at Marrickville, New South Wales, Australia.

What does THE UPSIDE do?

THE UPSIDE is a global brand focused on athleisure wear, offering fashionable and functional clothing like tops, bottoms, and swimwear through an e-commerce platform. They emphasize yoga, spirituality, and outdoor activities in their designs, serving consumers in the United States, Australia, and international markets. Based primarily in the US, they provide direct online shopping with collections inspired by themes like western styles.

Who are the top competitors of THE UPSIDE?

THE UPSIDE's top competitors include 2XU, Recova Wear and Stylerunner.

What products or services does THE UPSIDE offer?

THE UPSIDE offers Desert Moon Collection, Sports Bras, Swim Tops, and Leggings.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available